Dogster and Catster. Heard of them? Well it seems just about everybody at SXSW has by now. I wasn’t at the session, but I struck up a conversation with Michael and Laura Moncur of Starling Studios and they broke it down for me in the way that a Hollywood Blockbuster can be pitched:
“It’s basically Am I Hot or Not for pets.”
Killer “why didn’t I think of that so I can be wealthy and still work for Greenpeace” concept. You upload your pet’s photos. They make friends like on MySpace. Like a dog? Give it a bone. And of course the more bones you have, the cooler you are.
You can search on pets by breed, location, favorite activities, an insane amount of information.
According to Mike and Laura, site-creator Ted Rhinegold is pulling a million bucks a year off of ads, merch and the seemingly endless means of monetizing this site he has figured out. Well deserved. He’s obviously making a lot of people crazy happy. These sites are just pure unadulterated silly joy.
Laura comes up with a Greenpeace fundraising concept: What if you could make a pet a Greenpeace member? There are gifts on the site now that you can actually buy for Dogs you REALLY like: ribbons and such. What if you could make your pet part of the solution to climate change by becoming a card-carrying member? What if your cat could help stomp out environmental pollutants? Quirky, crazy, nutty, cool.
Or maybe it’s time for… WHALESTER!
Gotta go. More insane creativity fields to run through to see what sticks!
technorati tags:sxsw, sxswi, sxswi07, sxswi2007, dogster, catster
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2 thoughts on “Dogster. Catster. Wowster.”
I’ve written an article on Dogster as an identity space… this up and coming idea of everything in a category having a stable, identifying page.
Actually, I suggested a different approach. I thought that Greenpeace could set up a pro-industry watchdog. Greenpeace members could give kudos to companies that they found doing environmentally positive things, like removing lead from computers like Dell is doing.
You could have all the companies listed and people could give them a star and say WHY they were giving the company a star.
I thought it might be a POSITIVE venue for company change, especially when the virtual gift costs money.
It was REALLY nice meeting you at SXSW this year. Hope to see you again before we leave!