Ahhhhh. Every now and then you just have to take a moment and give thanks for the stupidity of your adversary.
Chevrolet is introducing a brand new, gas-guzzling Tahoe SUV which gets “an amazing 20 mpg.” Yep, in an era in which other cars are making more than twice that figure, Antarctica is melting and the Greenland Ice Sheet is about to fall into the sea, that’s amazing alright. What’s MORE amazing is they’ve created an advertising contest in which anyone can make your own tv ad. What? They just never considered that they’d be set upon by a howling pack of outraged eco-hacktivists bent on culture jamming their little power-truck lovefest? Golly! That wasn’t very smart! Let’s all toddle over to Chevy’s House and put some tiretracks in their fun. We’re calling it the HeavyontheChevy campaign.
(Thanks, Gillo!)
- Heavy on the Chevy #1
- Heavy on the Chevy #2
- Heavy on the Chevy #3
- Heavy on the Chevy #4
- Heavy on the Chevy #5
- Heavy on the Chevy #6
Richard Hanson
Live Journal
UPDATE, April 23:
Here’s the email we all just got from Chevy, asking us to join them in the Boardroom. Ha ha. Wouldn’t we have a thing or two to say THERE? (having made the most “refined” ad we could.…excuse me, must go puke now…)
=============================================
Add Chevrolet@email.chevrolet.bfi0.com to your address book to
make sure you continue to receive Chevy email.
Come To The Boardroom.
You put in the effort. You made the most capable, most
responsible, and most refined commercial you could for the
2007 Tahoe.®
During the course of your creativity, we hope you learned a few
things about this all new SUV from Chevrolet.®
- The Vortec 5300 V8 engine with Active Fuel Management™
technology helps Tahoe deliver best-in-class fuel economy.*
— 2007 Tahoe has earned the highest possible rating for frontal
impact crash tests — five stars.**
— The Vortec™ 5300 V8 engine features Active Fuel
Management™ technology that allows it to shift seamlessly
between eight cylinders and four, then back again.
Now it’s time to see how your work stacks up.
Join us online in the Chevy Boardroom on April 27 at 8:00 p.m.,
EST, as the judges discuss the entries, reveal the top five
commercials, and announce the winner.
In the meantime, learn more about the all new 2007 Tahoe at
http://email.chevrolet.bfi0.com/W3RT03350A987247D783432B157E80
You can also request a quote from your local Chevy dealer or at http://email.chevrolet.bfi0.com/W3RT03350A086247D783432B157E80
Or sign up to receive email updates on great offers and
promotions from Chevrolet at
http://email.chevrolet.bfi0.com/W3RT03350A581247D783432B157E80
Thanks for participating and good luck.
Ed Peper
Chevrolet General Manager
*Based on 2006 GM Large Utility segment and latest available
competitive information. 2WD with 5300 V8 engine EPA est. MPG 16
city, 22 highway on gasoline. EPA est. MPG 12 city, 16 highway on
available E85. Excludes other GM vehicles.
**Five-star rating is for both the driver and front passenger in
the frontal crash test. Government star ratings are part of the
National Highway Traffic Safety Administration’s (NHTSA’s) New
Car Assessment Program (www.safercar.gov).
GET A QUOTE: http://email.chevrolet.bfi0.com/W3RT03350A680247D783432B157E80
BUILD & PRICE: http://email.chevrolet.bfi0.com/W3RT03350A383247D783432B157E80
SPECIAL OFFERS: http://email.chevrolet.bfi0.com/W3RT03350A482247D783432B157E80
FIND A DEALER: http://email.chevrolet.bfi0.com/W3RT03350A28D247D783432B157E80
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http://tinyurl.com/gdvlr
Check out the commercial terre created for the all-new 2007 Chevy Tahoe.
Think you could do better? Think you’re up to the task? Then take a shot at the Chevy Apprentice Challenge and create your own commercial…
funny one
Bitch’s & Tahoe’s
White Man
Help is just a phone call away.
Another ad — this was meant to be funny — not offensive. So if you take offense to this — erhm — sorry. (not really)
Click Here
Wow, leave it to a big company like Chevy to forget that the internet is populated by people who hate big corporations.
http://www.chevyapprentice.com/view.php?country=us&uniqueid=318a1d06-1542–1029-98eb-0013724ff5a7
Hey guys, I started a site where we can rank all of the commercials courtesy of Chevy!
anyone can submit, and vote, but I can’t get all the articles myself (too many) Nor can I get the word out myself.
Please let everyone know. I think it’ll be great to have a ranked list where everyone votes on the best.
heavyonthechevy.crispynews.com
Another effort. Click on name.
here’s mine … click on name.
Note they are now being reviewed but you have an opportunity to email to a friend before you submit. That gives you the URL.
btw, many more ads are available, now that I had the chance to approve all the comments.…
Look at a Tahoe?? Don’t need to look when you can smell it…
Ah, Greenland
Show Me the Pictures
Brokeback Tahoe
Dance with the Devil
Whoops, sorry I had HTML turned off. Switched it on and fixed all these outstanding links!!!
I’ll never be able to look at a Tahoe again without laughing!!!
And mine
This was a blast to make. I just pretended our president was driving the SUV.
You all have the wrong angle. It’s tough being an SUV driver!
Click my name.
Thank you. I had fun.
3 more
1
2
3
YO
try this on for size.
Here is mine
My anti-ad has to do with something that’s always bothered me about the “size wars”.
Here’s one that is more in the spirit of how automakers think. In other words this actually could be one of their commercials.
Here’s my anti-ad:
Mine’s an hommage to my brother who shipped out this week to Iraq.
!
Haha, i was going to try and make a serious ad, figuring that everyone else would do eco-ads so i could win the prize. Turns out the price is a trip the country music awards, a baseball game, or Jackson’s hole (wyoming?). Way to be Chevy. Keep the ads coming, they’re terrible… terribly funny 🙂
heyalright
oooh
here’s mine
Chevy Ad
here’s mine
Here’s another three, one environmental, the others just plain silly!
#1
#2 (Along the same lines as Richard Hanson’s extremely funny one!)
#3
So the equation is:
Brian — caffeine = blog nerd disaster?
D’oh!
Hope things are going better.
And Lisa, your ad is hilarious. If Cheney can say it, so can we, right? lol!
Woo Hoo!!! Rockin ads, kids!
Me, I was just reminded of that age old bit of wisdom: never, ever, EVER, edit your Movable Type CSS before your coffee has fully kicked in. I just killed my main template and had to piece it together from bits of backup scattered hither and yon.
🙁
quite proud of mine — perhaps too much swearing but a few four letter words never hurt anyone 🙂
click on my name