This is a man schooled in the “verb the noun with the object” school of Getting Things Done management.
Well, where to start? My response was a lame mumble about doing more of some of the things we’ve done in the past — we turned the naming of a ship over to our supporters, we launched a massive friend-get-a-friend appeal with the prize of a voyage on a Greenpeace ship, we got our users to design flash animations and illustrations in an outpouring of creativity, we’ve used the various conventional pressure mechanisms to turn Coke around on climate-killing refrigerants, a reverse boycott to hold Icelandic whaling in check and market pressure to save the Great Bear Rainforest. We had the Cybercenter (Note to self — banish that term, it’s soooooooooo last century) to do that with. At the moment, we’re stuck without a highly functional community tool, so even some of that “been there, done that” stuff is hard to implement, much less new and funky extensions. And many of our campaigns are still focussed on the decision making authorities of governments and intergovernmental organisations, which just isn’t always a match to the places where People are more directly Powerful: consumer markets, brand attacks, many-to-one pressure tactics.
But there are some things I think we can do and would like to do.
–Turn a part or all of our homepage over to some of our A-list Online Activists and Ocean Defenders to bring a lively refresh rate and new perspectives to www.greenpeace.org (and engage them in the task of site promotion at the same time)
–Get a contest going for a spot on the Antarctic voyage next year — recruit the most Ocean Defenders, and you’re on — in order to drive recruitment up and bring a fun challenge with a really cool prize to our activists
–Auction of that banner Mikey held up on the whale. That was a part of history, and I betcha we could do really, really well with this one if we promote it right.
–Get our activists into our planning process. What an injection of light it would be to go out of shop and kick open the question of how we apply all the passion and will and imagination of our supporter base to winning the most important environmental challenges out there.
–Start pulling Featured Blog RSS feeds and some of the great stuff out there on Treehugger, Grist, WorldChanging into a single resource spot — Greenpeace as aggregator. We can do so much more with RSS than we’re doing now. We built massive RSS capability into the Greenpeace Planet platform, we ought to use it.
–Running with an idea Elaine Hill has been touting of an interactive comic featuring Ocean Defender heroes, in which the storyboard gets determined by the audience.
–The Green Wiki. Somebody at the old Cybercentre suggested this a long time ago, and it’s still a good idea. Take Treehugger, mash it together with Grist and GreenLiving Tips and create an interactive Wiki of ways we can all decrease our envrionmental footprint. Tips ranging the one Ann Novek came up with of keeping a bucket in the shower to catch water for her plants to Make magazine’s step by step plans for making your own wind turbine.
Well, it’s 7:45 and it’s time to get ready for the day, bundle Doony onto the bike and drop him at school. More on this later: I’m going to open this thread up to folks over at the Ocean Defenders community and see what they have to say.