Wisdom snags and snicker captures

  • Here, for your browsing pleasure, my raw notes from the bits of the SXSW interactive conference that I attended. These were only intended as notes to myself, but there’s some links here and the occassional random grabs that may make a scan useful for anyone wanting a flavour of this ultimate Geekfest.

    I had such a good time. I got to play robot pool with a hacked roomba. I got to sit at the feet of Kathy Sierra. I met Bruce Sterling. I got to hook up with the guys from Rainforest Action Network who used to work for Dean. I met the man behind Treehugger. I ate Sushi.

    I took notes…

    =====================================
    Podcast 2.0

    Chris Pirillo Pres, Lockergnome
    Eric Rice Founder, Audioblog.com
    Rob Greenlee Sr Mktg Mgr, Melodeo Mobilcast
    Laura Swisher Commedian

    http://www.podcastpickle.com/

    Atlantic Monthly: “Podcasts are being created by people who know how to do it, not people with a message anyone particularly wants to hear.”

    Conversations and interviews as easiest content to create (Greenlee)

    Podcasting with a message vs doing it for doing it: entertainment podcasting.

    Lorem Ipsum — 15 episode filmmaker podcast: check this out.

    Andrew from Rocketboom: 300,000 viewers a day.

    yahoo podcast directory
    Podsinger podscope
    PodTrack

    Olympus recorders
    Envision in
    As recording devices

    ==================================
    AJAX

    Jesse James Garrett What he did
    David Schiemann DOJO How it works/Libraries
    Dori Smith Devil’s advocate and watchits
    ——————————————

    JJG: Changes the interaction model: not call & response in the way html fetched from a server, form submission response etc. Decouples the synchronisation: Asynchronous Java and XML — Google released Google Maps at same time, demonstrating the term he’d created.

    People think Ajax is a magic bullet and improves an app immediately. But it’s a magic bullet you can shoot yourself in the foot with. Mistakes along the way.

    DSch: XMLHttpRequest: misnomer, but basically a no-refresh content fetch.

    Issues: Back button behaviour, cross domain security risk, JSON Rpc: call back function, implicity two way agreement on content provision; race conditions: load of one snippet before a required snippet. Draw capability.

    Toolkits: Dojo, MochiKit (open source)
    “Learn Javascript and HTTP

    DHTML Univere

    dylan.io/sxsw/ajax.pdf
    dojotoolkit.org
    developer.yahoo.net/yui
    ajaxian.com

    DS: Contrarian, but agrees AJax is where we’re going
    BUT: Accessibility and Usability
    –Degradeability: do those who don’t have js enabled browsers get anything?
    –Security conscious who turn off JS
    –Older Browsers
    –Differently Abled
    You can’t bolt on degradeability
    User expectations: Back Button doesn’t work — i.e. she in Google Maps wants to go back to last map, uses back button DOH!
    Bookmarks: gotta be able to save url or send to other people.
    –Cross platform i.e. Mac

    Toolkit longevity is now more robust thanks to subVersion popularity and open sourcing of code.
    ================================================
    PASSIONATE USERS
    Kathy Sierra

    TAKE NOTE: This was by far and away THE greatest thing I saw at SXSW this year. Kathy is writing a book on this theme and I am really, really looking forward to getting my brain jolted by it.

    Passsion makes us put more meaning into the activity than it has. It’s a form of rrationality.
    Golf: It’s just a game in which you hit a ball with a stick. But to a golfer, it’s much much much more.

    How many people in this room who already had one iPod were lining up to buy a smaller, less capable Ipod when the Nano came out? What irrationality explains multiple purchases?

    So we set out to reverse engineer passion. When somebody is passionate about something, they learn more about it. They seek out things about it and people who know about it. Where there is passion — there is a user kicking ass. Key to creating passion if figuring out How long does it take a user to stop sucking at something?

    How do we get people further up the expertise curve before they crash?

    Learning increases resolution: you hear stuff in jazz if you know about it that others don’t. It’s a richer experience.

    Helping a user kick ass doesn’t need to be about the utility of the product. Misattribution of arousal means the user will gravitate to any of the environmental conditions that surround a pleasureable experience. Teach someone to make kick-ass digital videos at a website about trashbags, and they’ll associate the fun with the trashbag.

    Coldplay and Fair Trade. Teenage daughter sees coldplay and suddenly becomes an advocate of Fair Trade lecturing her mom about her inappropriate coffee choices.

    Guy from Coldplay starts wearing an inscrutable bar sign on his hand. People want to know what it means. He creates a conversation, get’s people asking and telling. And the passionate user is cool because they know that it means FairTrade — they are DYING to share that knowledge.

    Red Bull sponsoring music — not lecturing about ingredients in Red Bull.

    Getting past the crap filter. The brain filters non-threats, non-interesting, non-survival based stimuli.

    but it also pays attention to uniqueness. And somehow “I’m having fun I must be doing something good for my survival.”

    MindTax (sp?) recreational neuroscience. There’s a fulltime dedicated separate area of the brain that does nothing but process faces.

    Unresolved imagery, a story where you can’t quite figure out what’s going on. Engage the user in figuring out what the story is. Don’t unravel the whole thing for them. Can you leave some things unresolved?

    The Brain cares about:
    Unexepcted
    Scary
    sexy
    Beautiful
    innocent (young cute)
    funny
    faces
    unresolved

    Conversational beats formal lecture. If you write conversationally, if you use the second person in your text rather than formal, third person exposition, the Brain actually gets fooled into thinking it might be in a real conversation. Brains attention and recall goes up.

    book: Media Equation

    The Brain doesn’tknow that it’s not having a real conversation: so your Brain engages because it thinks it needs to hold up its end and contribute. It follows the argument. It doesn’t go to sleep.

    Talk to the BRAIN, not the mind. Get to the LEGACY Brain. Trick them until they’re past the I suck threshold to the passionate threshold.

    Once up the learning curve, people don’t want to go up that curve again. Have to motivate them up the curve.

    Why does anyone snowboard twice? They all suck when they start. But they see other people having a good time. You don’t see how many times they fell to get there. A compelling picture of what it looks like to be an expert. There’s a story about what’s going to await you at the other side of that learning curve. But they need to see a series of steps. They need to see the path up the curve.

    You need to give the user a clear picture of (way to recognise) expertise and how to get there. And a meaningful benefit that motivates them.

    Facts ————— Information ————–Understanding

    Sea Slugs have visible neuron system. They can teach them things with one repetition. Huge amount of energy goes into making your brain forget: there’s a powerful crap filter which tries to get you to pay attention only to things that the lizard brain believes matter.

    Time and repetition gets things past the crap filter (this is the hard way)
    OR there’s the shortcut — give it emotional content.

    Book: FLOW (understanding people staying engaged) You’re in flow when you’ve lost all sense of time. The reason you stay in flow is that you think you’re just one compile away from an incremental improvement. If you thought you were (as you are) twenty compiles away, you’d stop.

    Game designers get this: how to get people into flow state.

    Flow equals Challenge in a balanced proportion to Knowledge and Skill to meet it.

    Basecamp gets out of my way. It’s not about he software tool, it’s about what the user is using the tool to do.

    Experience spiral: Get them involved, build interest/motivation, challenging activity, payoff.

    User as hero.
    And in the hero’s journey, you?re job is to be the wise helpful mentor/sidekick.

    HERO OVERCOMES BAD THING is the key point — changes user. If that’s not part of the storyboard, don’t do the project.

    Map out the journey, how will the user change.

    Book: GAPING VOID
    The market for something to believe in is infinite.

    google this to find the video: “visions clash planes crash” Sara McLaughlin vid on what a 150,000 USD video could buy.

    Tribal identification. Are they a part of the tribe because they’re passionate about hte product, or are they passionate about the product because they’re a member of the tribe.

    Legends gossip stories.

    Here’s an acid test: when you have a passionate user base, they will get accused of being sheep, a cult. DON’T pull toward the centre. Delight the people on the other side.

    Don’t always listen to what they say, it may conflict with what they really want. When you ask people to explain their choices, their choices change.

    User Happiness graphed against number of features. (37Signals)

    The secret? It doesn’t matter what they think about you. It’s not abou tyou. And it’s not about what you do. It’s about what the user feels about themselves.

    How do you give the user an I RULE! kickass feeling.

    ========================================================

    How and Why to Podcast an Event

    Moderator: John Allsopp , Western Civilisation
    Mack May Blue Flavor
    Maxine Sherrin Westciv
    Eric Meyer Principal, Complex Spiral Consulting
    Alex Williams Exec Producer/Found, Podcast Hotel

    http://blogs.westciv.com?dog_or_higher/

    Always have a Backup AW
    check your sound levels
    Audio Hijack Pro for live recording.
    Garage Band wasn’t reliable. (They were recording at 192kbs and running
    other apps simultaneously)

    Record as close to source quality as you can, sample down.

    S5 Slideshow runs in browser while podcast plays.

    Creative commons music: sources?
    Create an “asyncrhonous Event” Allsop had 60,000 downloads for an event where 320 people participated.

    Maxine had someone from WWF say they wouldn’t come next year — they’d watch the podcast rather than burn the carbon and money to get there.

    ====================================================
    MAPS

    Daniel Catt
    Glen Murphy UI Software Engineer, Google
    PJ Hyett
    Jared Upton-Cosulich Founder, CommunityWalk

    Jared, CommunityWalk guy:

    instant maps, add a Quicktime Panoramic to a marker.

    Explore pulls the pictures out into a clickable index.

    PJ: Wayfaring
    Mission to make it as dead simple to make a map as possible.
    You can see other people tracking the map.

    Murphy: MeHere
    Placeopedia.com : WikiEntry to Map app.

    Greasemonkey script that lets you add a Center Map on Me function, gives GPS functionality to your Browser.

    Dan Catt: Yahoo
    Always wrap KML in a network link: this ensures it will get updated time to time, rather than being downloaded once and rotting.

    Geotag:

    geo:latxxxxx
    geo:lonxxxx

    BLUETOOTH tagging as well.
    If there’s one bluetooth device that knows where it is, your phone will grab that info and upload it as well. “35 Ways” search on google.

    revdancattATgmail.com

    Yahoo maps can take swf markers.

    Zonetag: CellID gets put into an image via the CELL location on your phone.

    E9? Another mapping tour.

    =====================================

    League of Technical Voters

    Motivating technical experts to effectively influence the political process.”

    Looking to extend beyond singular issue advocacy into a community, bridge the gap between high levels of techincal expertise among the geeks and the low level of expertise among legislators and their staff.

    Reputational systems necessary so that information is verifiable and traceable — don’t want the Wikipedia model of subjective edit ability with no accountable trackback.

    (Example Stem Cell researchers wanting to ensure decisions are based on information rather than opinion or belief)

    Security and privacy geeks want it — difficulty is the legislators and staff: different mindset.

    Don’t have time during legislative session (but isn’t that precisely when they need to be influenced?)

    Tagonomy of Bill evolution.

    The staffer who takes the phone calls in a phone attack isn’t the one getting the message in to the Representative. the raw information she gets is I got 25 calls against bill X — no summary of why, what points. The legislative assistant needs a single page explanation of why the bill is wrong, a measure of the opposition, and talking points that she can feed to the rep to say explaining his position and responding to criticism.

    We never do a requirements document before we write a bill — and the exigencies are identical. Stakeholders need to be gathered, experts need to interject, and clear specifications need to be drafted.

    Draft legislation is never perfect — it is expected to be manipulated and molded — but it’s not always the right people doing that.

    Isenberg: The telecom bill that was scheduled to go through the congress actually said that Yahoo chat over IP would require an FCC license, that a coffee shop with a linksys would need an FCC license, that Skype would require an FCC license, and nobody who drafted the bill were aware of just how unenforceable those regulations would be. Digestible, focussed, credible information.

    CivicSpace has been considered but it’s a different model. Drupel starts to choke at around 90,000 nodes.

    =======================================
    Revenge of the Bloggers: Election 2008

    Michael Krempasky Edelman Red State
    Marcos Moulitsas: DailyKos
    Ruby Sinreich Web Maven of NetcentricCampaigns.org & Founder of OrangePolitics.org, Netcentric Campaigns
    Henry Copeland Founder, Blogads.com

    Ruby: Local organising in Chapel Hill against red light cameras — exposing astro-turf organisations, involvement of vendor in political process.

    2.5 years 18,000 comments at OrangePolitics.org 400–800 visitors a day, 10 keeners who do nothing but post and comment.

    DailyKos — Visits: couple hundred thousand a day, breaks into million a day around elections 400 diaries a day 10+15 thousand comments a day.

    Conservative Blogs tend to focus on working within the existing mechanisms, while liberal or left blogs tend to focus on building mechanisms outside the established structures. (Krempasky) But it may be simply a function of the fact that Republicans are in power. (Marcos)

    Marcos: We don’t have a liberal media machine like Fox, Washington Times, etc.

    Democrats didn’t build the machinery conservatives did. The left is doing what the Right did decades ago.

    Krempasky: We’ve had a vice president shoot somebody, a former aide arrested for shoplifting, a business deal mishandled extraordinarily badly, and we still may win. We can’t be faulted for the ineptitude of our adversaries.

    there’s a communal dynamic missing on the right: Kos is a big blog with a communal aspect, most big conservative blogs don’t allow comments.

    Krempasky: Not sure relative value of creating lobbies where people can hang out talking to each other versus going out there and doing something.

    Moulitsas: Video blogging will be huge in 2008

    Krempasky: The blogs that use the things we know about politics that already work.

    Ruby: 2008 is too late. MidTerms are going to be huge. Organising has to be happening now. There’s a broader toolbox available. Blogs are the homebase for strong social networks — want to see campaigns coming to the social networks rather than vice versa.

    Krempasky: the argument in 2004 was about who got blogging better. But it ought to have been about which is more important: blogs or a 6 million person email list microtargeting and getting people out to talk to their neighbors.
    Bright shiny objects don’t win elections, and if you keep focussing on the latest technology rather than the most effective methods, you’ll continue to get beat. Don’t think of a website as a 30 second television commercial, think of it as the envelope to a direct mail piece. You just need to get them to open the envenlope, then get a relationship going and keep talking.

    Q: Is blogging the death of activism?
    Marcos: Before you get active, you talk about what you do.
    Krempasky: Every time the democrats get together and a drum circle breaks out, Republicans celebrate. You’re socializing with each other and not getting out and talking to anybody.

    ===========================================================
    The Cluetrain Manifesto

    Moderator: Henry Copeland Founder, Blogads.com

    Doc Searls Senior Editor, Linux Journal
    Heather Armstrong Author, Blurbodoocery
    Henry Copeland Founder, Blogads.com
    Brian Clark Founder/CEO, GMD Studios/IndieWire

    Doc: Back in 98 the dot com madness was having its heyday. Locke, Weinburger and I were friends complaining about the complete disconnect between what was happening on the net and what was being funded. Advertising would save everything. We could recreate awful things, like Shopping Malls! on the web!

    So we whinged about it on the phone.

    Conversations are fire. Marketing is arson.

    Nailing up a 95 thesis like Martin Luther on a web page — we figured 95 because that worked for Luther. The Cluetrain name was serendipitous. Doc mentioned an epitaph on a startup: the cluetrain stopped there four times a day and never made a delivery. We added Manifesto because that worked for Marx.

    The seed was this: We are not seats or eyeballs or endusers or consumers. We are human beings and our reach exceeds your grasp: deal with it.

    Markets are conversations.

    Power shift: the market can self organise, they can communicate to one another, it’s a healthier environment for the market.

    We were out to challenge the concept that the consumer is a gullet: he exists to gulp products and crap cash.

    Companies are terrified to their customers. Bloggers are scary because if they have a bad experience they tell thousands of their friends. (Clark)

    Do we have empowered consumers? Heather Armstrong: she sold Nikon D70s like crazy with her pictures and testament to how well the camera works — never been paid by Nikon, never heard from them. And now she’s thinking about a switch, and realises she’s a force to be reckoned with. “My site is a highly effective brochure for their product.”

    Motorola doesn’t want to have feedback about what their mobile ?phones will do. They have 150 products lined up that they intend to make you want.

    Clark: the web is the customer service for products now. I don’t call customer service when I have a problem, I google the problem.

    Armstrong: Love the I Hate Best Buy websites. Would never go there to buy a camera.

    Doc: Microsoft has 300 bloggers. It can’t hurt to have lots of people blogging from Longhorn and Vista got changed because they’re out there getting feedback and the feedback shapes the product.

    (Copeland) Threadless as the premier Cluetrain Company — in which the community creates the product and buys the product.

    Doc: companies get started because of a passion. Nobody starts a company to “return value to stockholders.” Drucker said your employees come first, your customers come second, your stockholders come third. Nobody believes that anymore, which is a shame.

    Are there nonprofits using blogs to spread their word. Greenpeace. PETA in myspace. Peta did some viral video and had 200,000 — giving the community something to do together. Grey album: the graying of the blogs in one day to support rights of Mash Up.

    Barlowe declaration of the independence of cyberspace: doc recommends “Death from Above” which talks about the assymmetry of … CEOs post WWII were disproportionately former bomber pilots, because one job was suited to the other.

    Saving the Internet” — we have big bandwidth down, narrow up because the big companies still think it’s going to be like cable TV.

    Next 7 years, what’s coming down the pipe? Clark: Gaming will set up situations that according to social behaviourists shouldn’t work — people working cooperatively in groups of 5000 without leadership.

    [NOTES to my comment] In response to Brian’s point that we might in 7 years see 5000 people acting as a group without leaders in these massively coöperative situations, I think we’ve already seen it and that was a couple years back when 30 million people agreed a date to show up on the streets all over the world to protest the invasion of Iraq. (With the quirky excpeption of California, which had theirs a week later) I’ve been an activist for decades and what blew me away about that was the way the simple agreement about what day to hold that protest was a completely decentralised decision — no leaders, no major groups took on a central coördinating role the entire process was organic in that way that looks like magic, because you’re seeing something inexplicable.

    Ruby or Japhet or anyone in this room who has done organising know how much work those simple decisions usually are — you have to negotiate between groups, there’s always stupid niggling about conflicting events and the gradient of messaging and who’s in and who’s out. But this unifying passion of opposition just blew that away and within the space of a couple weeks, the concensus was so clear and so big it became unstoppable.

    I don’t think I’ve seen any real appreciation of just what a phenom this was — it was the biggest single global protest in the history of the planet, and it was brought to us by the hive mind of the internet. It’s the beginning of the evolution of a mammalian brain for the planet. [END OF NOTES]

    Doc: We are all authors of each other — and that’s what authority is — the permission to shape.

    —————–

    Building Buzz

    Jamison Stafford Iventa Corp
    Rufus Griscom ceo, Nerves
    Keith Richman Break Media
    Philip Kaplan CEO, AdBrite Inc
    Joanna Angel Porn Star, BurningAngel.com

    Phillip Kaplan, created Fucked Company (dotcome crash moan site — remember?) which he never spent a dime on marketing.

    Break.com is Alexa rank #300???????????? 356 to be precise. And it launched in November.

    Philip? Making it personal: Contact Pud (Not contact us) Making your staff famous. making yourself famous. Making your visitors famous.

    Burning Angel: Have a star, have a rep, a cheerleader. Go to anything related to Sex, Music, be there. MySpace — important to be there. More people will look at myspace than your website no matter how big your myspace is. (Joanna has 30,000 friends on MySpace). Keep a blog. Not that exciting to be filming pornography personally, but other people are REALLY interested in that personal glimpse. Blogs are free.

    PK: Richard Branson & Virgin
    Hugh Hefner & Playboy

    Rufus: Nerve was envisioned as next generation Playboy but with spokespersons who wore glasses and spoke in complete sentences. “We have today half the buzz as five years ago and five times the revenue.” (re Nerve in the NYT)

    Fucked Company skyrocketed when wwwac.org mailing list got a write up (which PK wrote) saying what an awful site FuckedCompany.com was. Using the Howard Sterne theory that peoiple who like you listen 3 hours a day, people who hate you listen 4 hours a day.

    Nerve paid a dollar a word to attract big writers to create content for their site.

    Break.com: We don’t spell check. We’re not smarter than you. We’re not better than you. We try to appeal the side of guys that likes to see dumb things.
    Slowly added the name being incorporated into the video.

    Iventa Suit: Make your audience your staff, delegate the responsibility and give them tools to organise. If you’re a fan and you go out and post links on three hundred websites or do stencils you can upload a photo and your street team leader can confirm that you get 300 points, turn it into a competition for points, maybe give them a blog or tickets or product giveaways or other benefits. (He does this with Fan base for Korn, Metallica etc.) Not very expensive, but associate yourself with an exciting brand. Street teams start at 0 and can go to 100,000 to several million really fast.

    Richman: Don’t do anything in your community that you wouldn’t want to do. Refresh content. You want to see what’s changed. As soon as it looks like nothing has changed.

    PK: things you can do to get people coming back: Adbrite reach 400 million pages a day. STarted from 0. Everybody who buys ad space we try to turn into sellers. Created a game and you can bet on the companies that you thought might go out of business. Office pools got created, people started betting on their own companies telling their friends.

    Nerve would trade ad space with Salon few years back. Now have 8–9 different sections, with Nerve Recommends sections. Advertising growing faster than other revenue streams. So our drive is to increase traffic. The premium sections are less and less interesting. SEO of course is important

    and

    tags need to be right.

    Iventa Suit: Loyalty systems. You get points for sticking with a product, a company or an aritst will have some unique piece of content like an autographed album and will put it up for auction.

    Press: PK says press was the main driver, totally free, for his traffic. PR firms cost. I could get the articles I wanted written. I wrote a letter to Howard Stern and how he wanted to be on the show. Week later had a 20 minute phone interview. Recently raised 12 million for startup. Found a writer who wrote about a similar subject, his email address on wallstreetjournal.com and pitched it. Front page of Business section with a stippel picture. Help them do their job and they’ll love you. Stack of press releases? Not the same as a phone call from the CEO.

    Rufus: 1.5 million a month. Help the journalist please their editor.
    People are more accessible than you think.

    ——
    factcheck.org
    ———————————————-
    Ambient findability:

    Search results page: #2 most visited page — where’s the fight over real estate that you get on the front page.

    Usability is not the be all and the end all. Is it relevant? Is it useful? Is it pretty? Attractive images make people happy. Happy people are pleased with your site.

    Bubble up common search terms (i.e. Jobs should be on the top menu)

    Architecture and site design have direct impact on your believability and trust factors.

    Specific search terms: cancer.gov was happy with being topped ranked return on search term cancer. But they were being drowned by other sites ranked higher on “breast cancer” and “lung cancer”.

    Ambient findability: The ability to find anyone or anything from anywhere at anytime.

    A wealth of information creates a poverty of attention.”

    Child tags WITH BREADCRUMB features.

    David Brin: The Transparent Society.

    In a world of more and more haystacks, how do we create bigger needles? How do we describe ‘Aboutness’ in a way that increases the findability of our documents.

    Steve Krug: Don’t Make me Think (book)

    Who’s going to help? The Revenge of the Librarians!!! Metadata. Tagging. Throw away taxonomies. Lets go to a crazy world where anyone can use any word to tag their content.

    The old way creates a tree. The new rakes leaves together. –David Weinberger

    The leaves are those cool flickr clouds of meaning. And leaves rot. To feed trees.

    Pace Layering

    slow Fast
    nature culture governance infrastructure commerce fashion art

    PodZinger: speach audio to text content.

    Rumsfeld: things we know etc etc and unknown unknowns — things we don’t know we don’t know.

    Search has become the new interface of commerce. And government.

    Inverted L of Navigation as anchor credibility, and leave the user to shape the experience within that (Wikipedia)

    Chicago Crime mashup: live data fom chicago police department into google map.

    Transit strike live mashup with live reports from the streets of what was easy or hard to do.

    Human Brain is not evolving as fast as the exploding world of information.

    ==============================================
    What People are Really Doing on the Web

    Moderator: Joel Greenberg Sr Planner, GSD&M

    Holland Hofma Brown VP Internet Panel Mgmt, Harris Interactive
    Joel Greenberg Sr Planner, GSD&M
    Michele Madansky VP Corp & Sales Research, Yahoo!
    Max Kalehoff VP Mktg, Nielsen BuzzMetrics

    Blogpolls
    Eric von Hippel Democratizing Innovation

    http://go.hpolsurveys.com/sxsw

    94% using internet for 5+ years
    One third would rather email than call a friend
    30 percen shop online
    1 in 3 primary sourc eof news

    General public trusts Television over Newspapers over internet.

    BUT SXSW interviewees trust Newspapers first internet next 3% trust TV.

    Men reading blogs more than women. young males dominate. but 29% of males over 60 have read a blog.

    53 percdent of students have read a blog in last 30 days.

    60% of SXSW have read a blog in the last hour.
    72% have posted replies.

    General users are not moving every aspect of their lives on line.

    Yahoo gets 2 terabyte of data a DAY. More than library of congress.

    Truly, Madly, Deeply Engaged. http://Summitseries.yahoo.com

    Communication is killer app

    MySpace is now in top ten in the US.

    Facebook came into top 20 this year.

    Yahoo answers: social search.

    Nielsen Buzzmetrics: Monitor measuring customer sentiment and views expressed online.

    Word of mouth far more influential than any othe information source.
    67% in 1977 to 92% in 2005.
    Driven by CGM Consumer Generated Media.

    of the top 10 search terms on the top 20 brand names, only 26% was generated by those brands: the rest was consumer chatter or even activist sites.

    www.maxkalehoff.com

    www.nielsenbuzzmetrics.com

    copies of the powerpoints:
    hbrown[[@]]harrisinteractive.com
    michelem[[@]]yahoo-inc.com

    SocialWeb: human answers to questions rather than 100k search results.

    ============================================

    Adding video to your blog

    Eddie Codel Producer, Geek Entertainment TV
    Schlomo Rabinowitz Janitor, SOAPBOX Kunstwerks
    Mike B Slone Founder/ Creative Dir, InkNoise Inc
    Michael Verdi freevlog.org
    Sarah Hepola Writer, The Morning News

    ourmedia: creative commons licence options
    bliptv: ditto, but noncommercial right to
    FireAnt — rss video subscriptions
    ValleyWag (who was that guy at the party)?
    VloggerCon: howto on personal narrative. Node101

    Organised way to capture and archive dailyness.

    Michael uses: Sanyo XATCI C5: Takes still pictures, pistol with a fliparound.
    Look for a fliparound to mirror ToCameras.
    InkNoise for uploading media, tied to your blog via RSS?

    Compression, filesize, bandwidth: 4–5 megabytes per minute 6-700kbs 320x240px
    Mpeg layer 4,
    Windows media encoder dual pass.
    Freevlog step by step tutorial

    10USD per month if you don’t go RocketBoom popular

    Google Video: Check their license — they get incontrovertible rights to rebroadcast, they own your video in perpetuity???????

    Soundtrack of our life — check it out story of altercation with security over digital rights at a coldplay concert.

    ==============================-
    What is the Future of Radio?

    Elise Nordling Music Dir/DJ of Indie Pop Rocks!, SomaFM
    Celia Hirschman One Little Indian/Downtown Marketing KCRW
    Roman Mars Producer, Third Coast Festival
    Tim Westergren Founder, Pandora
    Kevin Smokler

    Celia: Record industry came out of entrepeneurs who built a structure for raising artistss’ visibilty — radio being the backbone.

    www.kcrw.com

    Pandora got a lisence to play music with conditions that make it more radio-like : no more than 12 skips in an hour, can’t do music on demand, you listen to what they stream basically so it’s not competing with buying a CD, and more like listening to the radio.

    http://www.thirdcoastfestival.org

    http://somafm.com

    BRUCE
    =================================

    Flickr is not a hippy knockoff.
    Wikipedia is not like anything that has existed before.
    The networked community is no longer hanging on the coattails of Gates.
    Only in the US do dying phone companies lobby the government as if they were Indian Casinos.
    Visionary in Residence: audacious and freaky, not a Harry Potter book
    I live out of my laptop now.
    National borders are like speed bumps.
    Frantic collisions of fundamentalist theory with reality.
    Neil Gaiman: We’re the sink that the gutter drains into. And today they’re so important that embassies are being set on fire over what they’ve done.
    Meathook future vs the Bright Green Future. There are things that can move the sliders, but we’ve not invented the vocabulary yet. There’s smoke filling the theatre but the exit signs are a tangled nonsense.
    Gibson: the street finds its own uses for things.
    Spime: it’s not a word, it’s a tag. it’s a theory object. Any word in any language means what the popular conception of it is. Cyberspace in gibson is a conscensual hallucination: it’s not internet, yet it’s dated.
    Spime is a Speculative Imaginary Object. Important in 6 ways:
    1. It has a chip, or a barcode, or a tag that names, sorts, ranks, shuffles it.
    2. Local precise positioning system.
    3. Powerful search engine. Auto-googling object.
    4. Cradle to cradle recycleable
    5. Transparent production

    3D virtual modelled object
    Objects exist virtually before they exist in reality (think online shopping)
    Rapidly prototyped: fadgets

    World Changing: index of ways out of the smoke filled room.
    A Spime is trackable in space and time.
    Informational support is so extensive and rich that they are substantiations of imaginary objects.
    They begin as data. Virtual objects first, physical objects later.
    The object: to build an INTERNET OF THINGS, not an internet of words.
    A Civilizational step forward.
    Primary advantage: I no longer inventory my possessions in my head, it’s done by an inventorial voodoo below my attention level. I don’t need to worry where they are or how to get more. I don’t hunt for my shoes in the morning, I just Google them. I am at ease in materiality in a way I never was before.

    Big concept. Needs distributed intelligence.

    Make no decision out of fear.

    What’s required is a regional novel about the Planet Earth.

    Serbia has a small language, so they still have poets. Poets can be pretty famous in Serbia — almost like a right-wing conservative blogger.

    Historical perspective, 1937. Carl Sandburg:

    The people yes
    The people will live on.
    The learning and blundering people will live on.
    They will be tricked and sold and again sold
    And go back to the nourishing earth for rootholds,
    The people so peculiar in renewal and comeback,
    You can’t laugh off their capacity to take it.
    The mammoth rests between his cyclonic dramas.

    The people so often sleepy, weary, enigmatic,
    is a vast huddle with many units saying:
    “I earn my living.
    I make enough to get by
    and it takes all my time.
    If I had more time
    I could do more for myself
    and maybe for others.
    I could read and study
    and talk things over
    and find out about things.
    It takes time.
    I wish I had the time.”

    The people is a tragic and comic two-face: hero and hoodlum:
    phantom and gorilla twisting to moan with a gargoyle mouth:
    “They buy me and sell me…it’s a game…sometime I’ll
    break loose…”

    Once having marched
    Over the margins of animal necessity,
    Over the grim line of sheer subsistence
    Then man came
    To the deeper rituals of his bones,
    To the lights lighter than any bones,
    To the time for thinking things over,
    To the dance, the song, the story,
    Or the hours given over to dreaming,
    Once having so marched.

    Between the finite limitations of the five senses
    and the endless yearnings of man for the beyond
    the people hold to the humdrum bidding of work and food
    while reaching out when it comes their way
    for lights beyond the prison of the five senses,
    for keepsakes lasting beyond any hunger or death.
    This reaching is alive.
    The panderers and liars have violated and smutted it.
    Yet this reaching is alive yet
    for lights and keepsakes.

    The people know the salt of the sea
    and the strength of the winds
    lashing the corners of the earth.
    The people take the earth
    as a tomb of rest and a cradle of hope.
    Who else speaks for the Family of Man?
    They are in tune and step
    with constellations of universal law.
    The people is a polychrome,
    a spectrum and a prism
    held in a moving monolith,
    a console organ of changing themes,
    a clavilux of color poems
    wherein the sea offers fog
    and the fog moves off in rain
    and the labrador sunset shortens
    to a nocturne of clear stars
    serene over the shot spray
    of northern lights.

    The steel mill sky is alive.
    The fire breaks white and zigzag
    shot on a gun-metal gloaming.
    Man is a long time coming.
    Man will yet win.
    Brother may yet line up with brother:

    This old anvil laughs at many broken hammers.
    There are men who can’t be bought.
    The fireborn are at home in fire.
    The stars make no noise,
    You can’t hinder the wind from blowing.
    Time is a great teacher.
    Who can live without hope?

    In the darkness with a great bundle of grief
    the people march.
    In the night, and overhead a shovel of stars for keeps, the people
    march:
    “Where to? what next?”

    3 thoughts on “Wisdom snags and snicker captures

    1. […] Podnosh spotted this: from twitter comment to T-Shirt to Flickr photo. Virtual to physical and back to virtual. What Bruce Sterling called a part of the “internet of things” at SXSW two years ago.  […]

    2. […] I went to SXSW (pronounced “South-by”, being short for South-by-Southwest) for the first time last year, and blogged at the time that it felt like finding that secret club of über-cool people you’d always suspected existed out there but couldn’t seem to find. […]

    3. […] (Kathy was a speaker at the SXSW conference last year, and much of what she had to say about creating passionate users has been gospel for me ever since. Her background may be the game industry, but she’s a great resource for anyone creating online communities or trying to assemble a global network with the modest ambition of saving the world.) Some of what Kathy talks about went into the thinking about Green my Apple. Below is just some of the User Generated Content which should give you an idea of the passion we tapped into. I passed a few of these around to Greenpeace Senior Management at a recent meeting, and got the following feedback: “Our AUDIENCE made this stuff? It doesn’t suck!” Well, ok, this particular audience is Apple users, after all, but our Executive Director made the point that most of this is clearly professional work, and it’s a creative outpouring that puts to shame the argument that “We shouldn’t ask our audience for suggestions, because it will look like we’ve run out of ideas” held in some corners of the organization. […]

    Leave a Reply

    Your email address will not be published.

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>