The Rant: Bruce Sterling #SXSW

  • Every year, my favorite part of SXSW is Bruce Sterling’s closing rant. Sterling is a science-fiction writer, futurist, and self-described “Design Critic for things not yet made.” Every year, I hear newbies describe his performance as “disjointed.” Well, yeah: so is the reality he’s describing. Every year, he lifts the veil of exuberant long boom techno-puppy optimism to remind us, not without kindness, of current dystopic reality and warn us about what to keep an eye on as we all skip happily down the road toward tommorrowland.

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