When we released the spoof Steve Jobs’ Macworld speech, we were pretty up front that it was a goof. We didn’t attempt the YesMen tactic of putting on a disguise, staying in character, and passing off a believable fiction as the real thing and watching journalists fall for it. We called it the keynote speech we WISHED he had made. We termed it a parody in our press release. We promoted it as a spoof.
Which makes this piece of journalism all the more scary for getting so many things so wrong:
“Despite Apple’s launch of the eco-friendly iPhone last week, Greenpeace is demanding an environmental revolution that will shake the company to its core.
In his keynote address at Macworld, Apple’s chief executive Steve Jobs said the iPhone would be recyclable and partially solar powered, but the environmental lobby demonstrated near the site of Apple’s expo in San Francisco…
Jobs poked fun at Greenpeace’s criticism of the company during a slideshow when launching the new iPhone. He said the lobby group should “get out of the computer business [and] go save some whales”.Copyright © 2007, ElectricNews.Net
They’ve confused our spoof video launch of the “green iPod” with the actual launch of the iPhone (which came with no claims or recyclability, much less being solar powered). The piece attributes quotes to Jobs that come from the spoof, and reports on Greenpeace’s non-fictional actions at Macworld as being somewhat mean, given how far Steve went in the fictional product launch that we penned for him.
There’s something *very* hall-of-mirrors about our fictional take on a real event being taken as a real event which ought to have been taken into account when we took our actual actions at the real event.
I’m dizzy, I’m going to stop now…