I’ve been playing around with Storify, and I really like it. Great way not only to tell a story, but to aggregate links, tweets, vids, pix, and all the flotsam and jetsam of fragmentary world of social media in one place. This is an aggregation of blogs, videos, and pix from the Maiden Voyage of the Rainbow Warrior — I’ll keep adding to this:
Brian Fitzgerald
30+ years geek-tweaking Greenpeace, which has allowed me to combine my love of technology, globally people-powered trouble-making, hippy do-goodery, and boats.
Most read:
Greenpeace International migrates to Planet Three
Planet III — launched May 2010 It sounds like Sci Fi. But it’s the latest incarnation of the “Greenpeace Planet” website and Content Management System, which we launched today. It involved more than a year of effort, lots of sweat and blood and...
Read moreRecipe for saving a small planet
Here’s a little something I whipped up for my email signature a couple weeks ago: Recipe for saving a small planet Preserve 2 pristine polar seas Add equatorial rainforests (intact) Set aside 4/10ths of the world’s oceans Sprinkle ...
Read more25 years with Greenpeace
Twenty Five years ago today, I stuck my foot in a door. It was a trick that Cathy Dees, my field manager and trainer, taught me, for ensuring that no suburban housewife in any devo turf was going to terminate my rap before I’d got to the bit a...
Read moreWhat nearly killed Mister Splashy Pants…
Ok, we all thought it was a funny name: when we launched our name-a-whale competition, we had over 11,000 entries that we split up among our Communications Team members to select five each to go forward as finalists. We had poetry, we had mythology,...
Read moreCrazy Davids vs Insane Shelliaths
My favourite ad of all time is Apple’s “Here’s to the crazy ones…” As someone who has personally worked with crazy, been accused of crazy, and sees the organisation he’s volunteered for and worked for regularly d...
Read moreSweet, green apple
It’s nearly midnight, and tattered remnants of Team Green my Apple are still in the office. Zeina is practically hoarse from whooping. Elaine has gone home after a marathon Flash coding exercise to change the front page of the Green my Apple si...
Read moreHow many olives to make a bottle of oil?
You gain a new appreciation of the olive oil you slather on your salad or cook your vegetables in when you know that every litre is made up of 1,375 olives that took 47 minutes to pick. // // // ]]On Saturday I got to pick olives once again. Years...
Read moreThey gave us a break: the Kit Kat campaign ends in success
Chalk one up for Social Media, the megaphone of the world’s second superpower, Public Opinion. Over the weekend, Nestle conceded to worldwide demand that they stop using palm oil from rainforest destruction in their products. Our flagship tactic in t...
Read moreFarewell the Sirius: second star to the right, and straight on til morning.
They gathered to farewell a ship — former captains, campaigners, and crew — and raise a toast to a creature of steel and wood and rope which had been their home, their guardian, their fierce champion, and occasionally their trickster nemesis. And,...
Read moreThank you, Earth Day
Today was a good day. Greenpeace offices around the world did something extraordinary for Earth Day. We set aside our national differences, we erased our borders, and focused on doing one simple thing globally. All we did was drive a video up into t...
Read moreDriving Apple to boast about green MacBooks
Apple launches the new MacBook with a TV ad touting the MacBook as “the greenest” While I’m awaiting the reviews from our tech folks as to how much of that is greenwash and how much is substance, Ethical Corporation heaps praise on...
Read more10 questions to people-power your activist campaign
Over the weekend, I was lucky enough to hang out with a fine bunch of rabblerousers. We talked about movement building, and the kinds of things that make some campaigns successful in attracting big, unruly crowds, and the kinds of things that turn t...
Read moreThe Complete Idiot’s Guide to climate negotiations
Hi kids! Have you been watching the proceedings of ANY multilateral process (Earth Summit, Copenhagen Climate Summit, you name it) and wishing you could turn clear commitments to saving the planet into mush? Here's a handy guide to one of the greatest diplomatic tools ever invented: BRACKETS!!
Read moreCan this Earth Day video get more views than Justin Bieber?
Yes. It can. To everyone who tweeted, Facebooked, up-thumbed, blogged, emailed, IMed and otherwise digitally disseminated our “Give Earth a Hand” Earth Day video: YOU ROCK. We asked if we could beat pre-teen hearthrob JB’s vid...
Read moreIt was Jackson Browne that made me invade that nuclear test site, sir…
Grateful Child is a self-described elderly hippy living in Connecticut who pings all of us at Greenpeace with love every now and again. He sends encouraging messages when we save whales. He made up mugs and mousemats for the web team to say thanks f...
Read moreWho’s driving whom?
I’ve just uploaded the presentations I made at the E-campaigning forum. One, Who’s Driving Who, is from the public event and charts a short history of Greenpeace online participatory campaigns, including Green my Apple. It’s intend...
Read moreA few Greenpeace campaign tools described
I used a couple-three internal buzz words the other day in an email exchange, and was asked to define a “Pre-order Petition,” a “Buzz Visualizer” and “Brand Judo.” These are examples of a few tools that Greenpeace ...
Read moreLetter to an activist
Dear X, Yesterday we had an argument. The crux of our argument is this: You believe real actions to save the planet are taken by trained, specialist activists. Online actions, such as emails from a supporter don’t count. You called them “...
Read moreScrew nature: it’s about the fate of the Lolcatz
Sumatran Tigers? Fuggetaboutit. Activism is about cat videos. I was a proud participant in the SOPA protest. This website, along with 25 Greenpeace websites and every website I could influence, went dark to demand the internet remain a haven of free...
Read moreWall Street Journal: Parody ad flips Unilever
Catch that subhead? That ain’t Mother Jones there, that’s the Wall Street Journal, saying that the Greenpeace Dove ad parody campaign flipped Unliver into a policy of only buying palm oil from suppliers who can demonstrate they don̵...
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"Monkeyshines is out! http://t.co/6ipt3e05b7 ▸ Top stories today via @baratunde""Coke buying Google Ads to battle Greenpeace viral video in Australian 'recycling wars' http://t.co/B7zdsbYC6G via @theage""First grey whale sighting south of the Atlantic equator since the 1700s: http://t.co/4SlNh8gusB #Whalerecovery or #Climatechange?""Wow. Loving the look of the #Flickr reboot.""Monkeyshines is out! http://t.co/6ipt3e05b7 ▸ Top stories today via @Isadora_Wronski @pewresearch @thehorsman""Q: How much does a hipster weigh? A: About a hundred instagrams.""Associated Press quietly nukes its dumber-than-dumb DRM-for-new system: http://t.co/5pdLQFGrBU""If "Aliens attack Earth, melt poles with heat rays" were trending, we'd be on our feet. But Arctic drillin? More oil? Whatevs #SaveTheArctic""Monkeyshines is out! http://t.co/6ipt3e05b7 ▸ Top stories today via @baratunde""If Madness had been raised on Ouzo, this is what they would have sounded like. #eurovision"-
No Passengers · There are no passengers on Spaceship Earth: only crew. –McLuhan
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