Mister Fox drops in regularly to visit with forest friends who run organisations dedicated to this and that. Mister Owl’s Wilderness Health Organisation, the Association of Unassociated Hedgehogs for Fewer Roads and More Hedges, and his favorite, the Henhouse Liberation Army. He likes to help them tell better stories so the entire forest understands who they are and what they do. Last week, he talked about how stories can help make for better communications. Today he’s talking about how story works at the level of their organisations.
Level 2: Consistent organisational storytelling solidifies your identity and makes social movements more efficient.
An organisation with a strong story can use that story to design and select its programme, to test its communications, and to be crystal clear to its audiences about who it is and what it stands for. Charity: Water’s founder Scott Harrison tells a beautiful story, of how he set out with the twin mission to bring safe clean drinking water to everyone on the planet and to reinvent charity for a new generation. That he managed to get that twin mission right into the organisation’s name is even more impressive.