No Passengers

Skip to content

Home
Concerning Brian
Disclaimer thingy

← 10 questions to people-power your activist campaign

3 great tools for monitoring your site’s Twexyness →

by Brian Fitzgerald | February 11, 2010 · 5:07 pm

↓ Jump to Comments

Luv isn’t all that’s in the air.

Leave a Comment

Filed under Activism, Environmental Issues

← 10 questions to people-power your activist campaign

3 great tools for monitoring your site’s Twexyness →

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Name *

Email *

Website

Comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Notify me of follow-up comments by email.

Notify me of new posts by email.

Brian Fitzgerald
30+ years geek-tweaking Greenpeace, which has allowed me to combine my love of technology, globally people-powered trouble-making, hippy do-goodery, and boats.
Subscribe
Most read:

Screw nature: it’s about the fate of the Lolcatz

Sumatran Tigers? Fuggetaboutit. Activism is about cat videos. I was a proud participant in the SOPA protest. This website, along with 25 Greenpeace websites and every website I could influence, went dark to demand the internet remain a haven of free...
Read more

Crazy Davids vs Insane Shelliaths

My favourite ad of all time is Apple’s “Here’s to the crazy ones…” As someone who has personally worked with crazy, been accused of crazy, and sees the organisation he’s volunteered for and worked for regularly d...
Read more

Sweet, green apple

It’s nearly midnight, and tattered remnants of Team Green my Apple are still in the office. Zeina is practically hoarse from whooping. Elaine has gone home after a marathon Flash coding exercise to change the front page of the Green my Apple si...
Read more

Radically goofy: Mister Splash Pants and the Geography of Hope

Well whaddya know. Calgary Journalist Chris Turner has written an outstanding article about the phenomena of Mister Splashy Pants for the Globe and Mail. I say “outstanding” not just because I’m button-popping proud to see this b...
Read more

What nearly killed Mister Splashy Pants…

Ok, we all thought it was a funny name: when we launched our name-a-whale competition, we had over 11,000 entries that we split up among our Communications Team members to select five each to go forward as finalists. We had poetry, we had mythology,...
Read more

Wall Street Journal: Parody ad flips Unilever

Catch that subhead? That ain’t Mother Jones there, that’s the Wall Street Journal, saying that the Greenpeace Dove ad parody campaign flipped Unliver into a policy of only buying palm oil from suppliers who can demonstrate they don̵...
Read more

Greenpeace International migrates to Planet Three

Planet III — launched May 2010 It sounds like Sci Fi. But it’s the latest incarnation of the “Greenpeace Planet” website and Content Management System, which we launched today. It involved more than a year of effort, lots of sweat and blood and...
Read more

Can this Earth Day video get more views than Justin Bieber?

Yes. It can. To everyone who tweeted, Facebooked, up-thumbed, blogged, emailed, IMed and otherwise digitally disseminated our “Give Earth a Hand” Earth Day video: YOU ROCK. We asked if we could beat pre-teen hearthrob JB’s vid...
Read more

They gave us a break: the Kit Kat campaign ends in success

Chalk one up for Social Media, the megaphone of the world’s second superpower, Public Opinion. Over the weekend, Nestle conceded to worldwide demand that they stop using palm oil from rainforest destruction in their products. Our flagship tactic in t...
Read more

How many olives to make a bottle of oil?

You gain a new appreciation of the olive oil you slather on your salad or cook your vegetables in when you know that every litre is made up of 1,375 olives that took 47 minutes to pick. // // // ]]On Saturday I got to pick olives once again. Years...
Read more

Farewell the Sirius: second star to the right, and straight on til morning.

They gathered to farewell a ship — former captains, campaigners, and crew — and raise a toast to a creature of steel and wood and rope which had been their home, their guardian, their fierce champion, and occasionally their trickster nemesis. And,...
Read more

Who’s driving whom?

I’ve just uploaded the presentations I made at the E-campaigning forum. One, Who’s Driving Who, is from the public event and charts a short history of Greenpeace online participatory campaigns, including Green my Apple. It’s intend...
Read more

It was Jackson Browne that made me invade that nuclear test site, sir…

Grateful Child is a self-described elderly hippy living in Connecticut who pings all of us at Greenpeace with love every now and again. He sends encouraging messages when we save whales. He made up mugs and mousemats for the web team to say thanks f...
Read more

Letter to an activist

Dear X, Yesterday we had an argument. The crux of our argument is this: You believe real actions to save the planet are taken by trained, specialist activists. Online actions, such as emails from a supporter don’t count. You called them “...
Read more

10 questions to people-power your activist campaign

Over the weekend, I was lucky enough to hang out with a fine bunch of rabblerousers. We talked about movement building, and the kinds of things that make some campaigns successful in attracting big, unruly crowds, and the kinds of things that turn t...
Read more

Greetings, Hippies: my Greenpeace induction speech.

I'm here to tell you, kids, that your real parents were hippies. And guess what? It’s genetic. You're hippies too.
Read more

Driving Apple to boast about green MacBooks

Apple launches the new MacBook with a TV ad touting the MacBook as “the greenest” While I’m awaiting the reviews from our tech folks as to how much of that is greenwash and how much is substance, Ethical Corporation heaps praise on...
Read more

A few Greenpeace campaign tools described

I used a couple-three internal buzz words the other day in an email exchange, and was asked to define a “Pre-order Petition,” a “Buzz Visualizer” and “Brand Judo.” These are examples of a few tools that Greenpeace ...
Read more

25 years with Greenpeace

Twenty Five years ago today, I stuck my foot in a door. It was a trick that Cathy Dees, my field manager and trainer, taught me, for ensuring that no suburban housewife in any devo turf was going to terminate my rap before I’d got to the bit a...
Read more

The Complete Idiot’s Guide to climate negotiations

Hi kids! Have you been watching the proceedings of ANY multilateral process (Earth Summit, Copenhagen Climate Summit, you name it) and wishing you could turn clear commitments to saving the planet into mush? Here's a handy guide to one of the greatest diplomatic tools ever invented: BRACKETS!!
Read more
Search:

Search for:
Subscribe:
Delivered by FeedBurner
Tweets:
"Great podcast on Climate Change stories you haven't heard: Hot In My Backyard @Stitcher @ThisAmerLife http://t.co/Uda1Q4UN9v"
"Clicktivist WHO? Social Media cause promoters just as likely as non to donate and TWICE as likely to volunteer. http://t.co/TVbkh95UXN"
"Monkeyshines is out! http://t.co/6ipt3e05b7 ▸ Top stories today via @pewresearch @Varvera"
"If we kill off the wild, we kill off a part of our souls. -- Jane Goodall #biodiverstityday https://t.co/UKcYPCVRq0"
"Like cats chattering at birds through the window, a bunch of us treehuggers feel taunted by the… http://t.co/7yBwU0LLHY"
"Monkeyshines is out! http://t.co/6ipt3e05b7 ▸ Top stories today via @baratunde"
"Coke buying Google Ads to battle Greenpeace viral video in Australian 'recycling wars' http://t.co/B7zdsbYC6G via @theage"
"First grey whale sighting south of the Atlantic equator since the 1700s: http://t.co/4SlNh8gusB #Whalerecovery or #Climatechange?"
"Wow. Loving the look of the #Flickr reboot."
"Monkeyshines is out! http://t.co/6ipt3e05b7 ▸ Top stories today via @Isadora_Wronski @pewresearch @thehorsman"
follow @brianfit on twitter

No Passengers · There are no passengers on Spaceship Earth: only crew. –McLuhan

Proudly powered by WordPress · Theme: Pilcrow by Automattic.