I was browsing through Greenpeace images on Google tonight for a cover for my son’s school report, and found some cool stuff I’ve not seen before.
I was browsing through Greenpeace images on Google tonight for a cover for my son’s school report, and found some cool stuff I’ve not seen before.
Filed under Greenpeace
30+ years geek-tweaking Greenpeace, which has allowed me to combine my love of technology, globally people-powered trouble-making, hippy do-goodery, and boats.
Dear X, Yesterday we had an argument. The crux of our argument is this: You believe real actions to save the planet are taken by trained, specialist activists. Online actions, such as emails from a supporter don’t count. You called them “...
Read moreI was reminded by a friend of this email, written by David McTaggart in 1992 and sent widely throughout Greenpeace at the time. The internal squabble it was intended to address is long a thing of the past, but the summation he gives of the organisat...
Read moreTwenty Five years ago today, I stuck my foot in a door. It was a trick that Cathy Dees, my field manager and trainer, taught me, for ensuring that no suburban housewife in any devo turf was going to terminate my rap before I’d got to the bit a...
Read moreOver the weekend, I was lucky enough to hang out with a fine bunch of rabblerousers. We talked about movement building, and the kinds of things that make some campaigns successful in attracting big, unruly crowds, and the kinds of things that turn t...
Read moreIt’s nearly midnight, and tattered remnants of Team Green my Apple are still in the office. Zeina is practically hoarse from whooping. Elaine has gone home after a marathon Flash coding exercise to change the front page of the Green my Apple si...
Read moreI’ve just uploaded the presentations I made at the E-campaigning forum. One, Who’s Driving Who, is from the public event and charts a short history of Greenpeace online participatory campaigns, including Green my Apple. It’s intend...
Read moreYes. It can. To everyone who tweeted, Facebooked, up-thumbed, blogged, emailed, IMed and otherwise digitally disseminated our “Give Earth a Hand” Earth Day video: YOU ROCK. We asked if we could beat pre-teen hearthrob JB’s vid...
Read moreGrateful Child is a self-described elderly hippy living in Connecticut who pings all of us at Greenpeace with love every now and again. He sends encouraging messages when we save whales. He made up mugs and mousemats for the web team to say thanks f...
Read moreI used a couple-three internal buzz words the other day in an email exchange, and was asked to define a “Pre-order Petition,” a “Buzz Visualizer” and “Brand Judo.” These are examples of a few tools that Greenpeace ...
Read morePlanet III — launched May 2010 It sounds like Sci Fi. But it’s the latest incarnation of the “Greenpeace Planet” website and Content Management System, which we launched today. It involved more than a year of effort, lots of sweat and blood and...
Read moreToday was a good day. Greenpeace offices around the world did something extraordinary for Earth Day. We set aside our national differences, we erased our borders, and focused on doing one simple thing globally. All we did was drive a video up into t...
Read moreWell whaddya know. Calgary Journalist Chris Turner has written an outstanding article about the phenomena of Mister Splashy Pants for the Globe and Mail. I say “outstanding” not just because I’m button-popping proud to see this b...
Read moreHere’s a little something I whipped up for my email signature a couple weeks ago: Recipe for saving a small planet Preserve 2 pristine polar seas Add equatorial rainforests (intact) Set aside 4/10ths of the world’s oceans Sprinkle ...
Read moreYou gain a new appreciation of the olive oil you slather on your salad or cook your vegetables in when you know that every litre is made up of 1,375 olives that took 47 minutes to pick. // // // ]]On Saturday I got to pick olives once again. Years...
Read moreI'm here to tell you, kids, that your real parents were hippies. And guess what? It’s genetic. You're hippies too.
Read moreApple launches the new MacBook with a TV ad touting the MacBook as “the greenest” While I’m awaiting the reviews from our tech folks as to how much of that is greenwash and how much is substance, Ethical Corporation heaps praise on...
Read moreHi kids! Have you been watching the proceedings of ANY multilateral process (Earth Summit, Copenhagen Climate Summit, you name it) and wishing you could turn clear commitments to saving the planet into mush? Here's a handy guide to one of the greatest diplomatic tools ever invented: BRACKETS!!
Read moreCatch that subhead? That ain’t Mother Jones there, that’s the Wall Street Journal, saying that the Greenpeace Dove ad parody campaign flipped Unliver into a policy of only buying palm oil from suppliers who can demonstrate they don̵...
Read moreChalk one up for Social Media, the megaphone of the world’s second superpower, Public Opinion. Over the weekend, Nestle conceded to worldwide demand that they stop using palm oil from rainforest destruction in their products. Our flagship tactic in t...
Read moreMy favourite ad of all time is Apple’s “Here’s to the crazy ones…” As someone who has personally worked with crazy, been accused of crazy, and sees the organisation he’s volunteered for and worked for regularly d...
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