No Passengers

Catch that subhead? That ain’t Mother Jones there, that’s the Wall Street Journal, saying that the Greenpeace Dove ad parody campaign flipped Unliver into a policy of only buying palm oil from suppliers who can demonstrate they don’t cut down forests — Unilever’s mumbled demurings notwithstanding. There were other elements of this campaign that don’t …

I’ve just uploaded the presentations I made at the E-campaigning forum. One, Who’s Driving Who, is from the public event and charts a short history of Greenpeace online participatory campaigns, including Green my Apple. It’s intended for a general (though web savvy) audience. The second, Green my Apple, dissects the participatory aspects of the campaign …

It’s nearly midnight, and tattered remnants of Team Green my Apple are still in the office. Zeina is practically hoarse from whooping. Elaine has gone home after a marathon Flash coding exercise to change the front page of the Green my Apple site. Tom is at home with his newborn baby Mia, but here in …

Twenty Five years ago today, I stuck my foot in a door. It was a trick that Cathy Dees, my field manager and trainer, taught me, for ensuring that no suburban housewife in any devo turf was going to terminate my rap before I’d got to the bit about the slaughter of the harp seal pups, …