On Wed, Apr 22, 2009 at 7:40 AM, Someone who shall remain anonymous wrote:
Not sure who handles the Greenpeace International twitter account [Greenpeace_intl]… but I’m hearing complaints among my friends who follow it about the barrage of (essentially) the same post today and I have to say, I kinda agree. I understand the want to drive traffic, but.. if people unfollow because of it?
She raises a really valid point. Did I fail to reflect that in my reply? There’s an inherent trade off in how you use twitter as a push channel for a global audience with short attention spans AND a loyal audience who are following you attentively. Unlike email marketing, there’s no real hard data yet on what constitutes spamming your own followers. So is it wrong to use your existing channel for a constant stream of tweets like this? Here are the tweet streams for the last 24 hours: