Category Archives: Net Culture

Broken Clay Pottery and Shards of Google Glass: SXSW 2013

Prototype device with unclear purpose other than tripping you up while walking.

The Curmudgeonly Keynote which Bruce Sterling delivers every year at tech conference SXSW riffed heavily this year on the ancient past: the lost desert people of Walnut Canyon, Arizona, who, like the flannel hipsters in the audience surrounding me, were once the greatest innovators of their day. As their climate changed, they created adaptive technologies: they learned to carve into the cliff faces, to harvest condensation, to build clay pots to catch and channel snow and rain. They became “the Stanford of desert survival techniques, the MIT of clay pottery.” But they passed. The cold wind blows through empty stone rooms. Their civilisation burned.

For Sterling, there’s a parable here about technological advance. He had predicted a few years back that the blog would be dead by 2017. Four years early, he asked with some smugness, “where at this SXSW were the keynote panels featuring rockstar bloggers? What startups or rollouts for blogging software were buzzing at SXSW? Did any panel even mention a PC?” His point: you live by disruption, you die by disruption. And when you invent the future, you consume the past. So lets leave the shards of RocketBoom and LonelyGirl15 and the latest Dell Laptop on the floor of that adobe cliff home, and consider what was roasting and eating the past with a side of Nokia this year, and picking its teeth with Blackberry bones.

Timothy Jordan of Google preparing his demo at SXSW

This was the year of the Wearables and the Printables. Tim Jordan demonstrated Google Glass. He talked commands to it and Siri-like, it took his dictation and acted on it. He tapped through email messages on his earpiece and sent images of the audience to Facebook. He looked up a word. He gave the salivating coders in the Audience tips on how to write a “Hello World” app and four principles for designing for Google Glass. There was a super cool video showing Pepsi-generation kids promising our eyeware will make roller coasters more fun.
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We Are Legion premiers at SXSW

Premiering to a packed house of more than 9000, (ok, a packed house of 600, but if you get that joke, see this film) “We are Legion: the story of the Hacktivists” rocked the socks off of SXSW last night. Ovations throughout. Masked spokespersons nailing their thoughts to the door. Courage, crazy creativity, and rock hard principle thrown in a blender with anarchic, apolitical Loki worship.

I loved this film. I loved everything about this film. I wanted to tattoo this film on my chest. See it. And help answer the challenge posed by Mercedes Haefer, implicated in committing an online sit-in at the gates of Pay Pal and Master Card: “This is the point in history that you choose if protest is allowed online.”

Fact: the average sentence for computer “crime” in the US is years longer than the average sentence for a pedophile. This is the story of the 99% versus the 1% tracked all the way back to the MIT roots of prankster hijinks to Steve Jobs’ phone phreaking to 4Chan and LULZ to the roots of Occupy.

Do. Not. Miss. This. Film.

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Cyborg Anthropology

Amber Case is the original Cyborg Anthropologist. These are my somewhat disjointed notes from a great talk.

Ambient location and the future of the interface.


The future of the interface is that it will disappear — reducing our unnatural actions #AmberCase #sxlb #sxswi
@Swankins
Nicola Swankie

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Patterns, moustaches, games

SXSW began with a disappointment. My all-time favorite SXSW presenter, Kathy Sierra, was ill and unable to present on “Gamification and the battle for the user’s soul,” which I dearly would have loved to have seen. Kathy was influential in making me think deeply how Greenpeace could move from an engagement offer of “Join us because we rock” to “Join us because we’ll make YOU rock,” and is profoundly wise about things ranging from user interface design to hacking the reptilian brain’s attention centres to Icelandic horses.

The day got better, though, with three rocking good sessions.

Brands as patterns” tackled the question of how to transition from the “Mad Men” days of advertising and PR in which a brand was established with a rigid handbook of rules about what it stood for and the key to establishing it in the public mind was simple repetition in as many broadcast media as possible. In the era of Social Media, the suggestion went, a brand isn’t owned by a corporation, it’s an interaction, an interface, a series of transactions — in short, a pattern. Implication: corporations no longer own their brands, they create them through that interaction, by what they do, not by what they say. Which, of course, goes a long way to explaining why a contradiction between those things, exposed, becomes a terminal velocity Social Media Meltdown. It also explains the leverage that activist groups now have against corporate ill-behaviour: their reputations have been democratized.


“reptition in context in digital world makes, brands unresponsive and out of step with the audience”, Marc Shillum #patterns
@Shearmans
Sarah Shearman


The guy who wrote the intel jingle is on this panel! #patterns #sxsw.
@Swankins
Nicola Swankie


Some brands DO rather than promising to do. #patterns #sxsw
@wplayford
Bill Playford


Mix with a pinch of MacLuhan and shake well> “Digital isn’t a medium; it’s the age we’re in.” Greg Johnson #patterns #sxswi
@brianfit
Brian Fitzgerald


Why patterns? Unique moments and patterns drive brands forward & define our identity. #patterns #ATSXSW
@bekahlockner
Bekah Lockner


Yes! #patterns #SXSW familiar patterns are easily recognized even with variations (like misspelled words)
@sazzollini
Sandy Azzollini


RT @brianfit: In the social era, a brand is a relationship and interface, an interaction: not repeated, controlled consistency. #patterns
@SuziDafnis
SuziDafnis


Did we just hear the Intel four tone mnemonic in Beethoven’s 5th? #SXSWi #patterns
@brianfit
Brian Fitzgerald


This: explains the meltdowns when contradicting: RT @eknip: “Brands are defined by what they DO, not by what they SAY.” #sxsw #patterns
@brianfit
Brian Fitzgerald

Can growing a Moustache Change the World” was a “hugely popular in a tiny room” session, in which Movember founder Adam spoke about how an idea for a fun social event — growing a mustaches in November and shaving it off December 1st — transitioned to a cause (raising money and awareness around prostate cancer) with 450 dudes in Australia to the world’s biggest cancer fundraising event bringing in 117 million last year. Significantly, the idea was born in a pub. It was run by marketers and businessmen, not policy wonks. In fact, the biggest cancer charity in Australia turned them down when they pitched the concept — whoops. This was a wide-ranging, intimate (we were crushed) conversation which hit lots of buttons. Some big takeaways below.


#sxswmovember was inspired by women’s health & breast cancer awareness
@kimmediately
Kim Ware


Love it. The idea of Movember came to be over beers in Australia. Beer fuels creativity! #sxswmovember
@nikki_little
Nikki Little


Movemebr was started by four friends. Proof that small things can make a huge impact. #sxswmovember #health #causes
@createthegood
Create The Good


Prostate cancer kills as many as breast cancer, but there is far less conversation about it. Movember started that awareness. #sxswmovember
@caseymars20
Casey Hushon


Majority of donors raising money for Movemebr the first year were women. #sxswmovember
@createthegood
Create The Good


Movember raised $117 million and is the largest prostate cancer supporter. But it’s really about the awareness it’s raised. #sxswmovember
@caseymars20
Casey Hushon


“Even more important than the money we raised were the conversations we started.” #sxswmovember
@MovemberAustin
Movember Austin


Brilliant. In Canada 300 of the NHL pro players grew ‘taches for #Movember — and every male in Canada watches hockey. #sxswmovember
@brianfit
Brian Fitzgerald


“how do you tell the difference between a Mo Bro and a hipster?” “December 1″ heard at #SXSWMovember #SXSWMO
@Movember
Movember


bkgd of the movember staff is not non-profit, but things like business, marketing, tech. gives them an edge/diff perspective #sxswmovember
@adr512
april


“We want to be known as the organization that changed the world & cured prostate cancer”-@adamgarone #sxswmovember
@knowinsky
Kelli Nowinsky

Superbetter” brought Jane McGonigal back to the stage with a strong reposte to the Colbert line “Am I really going to lie on my death bed regretting that I didn’t play more video games.” See my blog of a previous Jane Keynote for her original premise, which was roughly that gaming is statistically demonstrated to have so many benefits, we should be encouraging and our kids to do more, not less of them. (Up to a point, that is — there is an addiction threshold where benefits collapse). For today’s talk, she took the five most common regrets that researchers have identified as consistently expressed by the terminally ill, and systematically made the case that the right kind of games address every one of them: I wish I hadn’t worked so hard; I wish I’d spent more time with family; I wish I’d kept up with old friends; I wish I’d been who I wanted and not someone’s expectation.We then all played her game, Superbetter, which is designed to create micro tasks which will improve four key performance areas of your life. By Jane’s calculation, I will live 7 minutes longer for having spent that hour in her seminar. I think I just blew my extra time making a video of the queue at sxsw.


“we are moving from the pursuit of happiness to the happiness of the pursuit” #SXSWi #superbetter
@mosejames
Mose James IV


The opposite of the word virtual is not real. It means essence, possibility. Its opposite is “actualized.” #superbetter #sxswi
@brianfit
Brian Fitzgerald


#superbetter part of a new trend in games that @avantgame calls “actualizing games”- games that help us actualize our potential
@RCCNinc
Raccoon


RT @MattaMediaGirl: A visual interpretation of Jane McGonigal’s talk about gaming & app #Superbetter #sxsw http://t.co/eKDO7Dzn
@nattergraeme
natalie graeme


Jane McGonigal’s brave cat mnemonic for what we need to unlock potential. #sxswi #superbetter http://t.co/4Ad6Dl0U
@brianfit
Brian Fitzgerald

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SXSW: Digital Gummy Bears, Zotz, and Jolly Ranchers

It’s the best candy store you can imagine, if you have a sweet tooth for big ideas, new apps, the subversive nature of technology, and the human and social implications of the Digiscene Era. It’s SXSW in Austin, Texas.

I’ll be doing my best to consume as much of the intellectual energy here as I can, and capture it in random snags. Here’s some of the software that’s helping me.


Apps I can’t do without at #SXSWi: Blackbird Pie plugin for WordPress: make tweets pretty when you blog ‘em. http://t.co/k6hLlgxM
@brianfit
Brian Fitzgerald

Boxcar! Essential. Pings my phone when any number of triggered events I set up happen involving any of my social media. I asked it to give me a nudge if I get a new follower on Twitter, or a message on Facebook, which I can configure to be as attention grabbing or quiet and retiring as I like.

Now, ADD the power of IFTTT (If This then That) to Boxcar and you can create your own information robot which scans the horizon and tugs at your sleeve when something important happens. IFTTT allows you to put together recipes, bit like Yahoo Pipes for Social Media but simpler. IF someone posts a mention of the word “Greenpeace” on Reddit, that turns up in my MetaReddit RSS feed. IFTTT monitors that feed, and whenever a new item appears, sends a notice to me via BoxCar. It can also monitor for mentions of the “Zombie Apocalypse” and I also use it to archive my tweets to Evernote (searchable!!!), ping me when anyone comments here on my blog, and email me Gizmodo’s iPad app of the week.

Hashable lets me keep track of who I meet by simply entering their twitter handle on my phone. Once in, I have a geotagged reference of where we met, we can exchange vCards, and tweet the meet to the rest of our networks. Supergreat.

And I’m trialing a whole heap of new stuff which looks good including three apps that do a possibly creepy, but cool thing of alerting you to the common interests of people in your geographic vicinity, or who have checked in to the same venue with Foursquare. Who’s in Starbucks now? Sonar will tell me, AND will tell me how I’m connected to the people there by analyzing my Foursquare, Facebook, and Twitter networks. Highlight will do the same thing, but only if someone else has the Highlight app. Glancee is a variation on that theme, but is prettier and a bit spooky in how deep it mines your social graph to find common interests. It reports, for instance, that I might want to have a chat with X here in the conference centre because he likes Vonnegut and I like Pynchon, we both use HootSuite, and we’ve both listened to songs by Regina Spektor recently. Well, it’ll certainly break the ice.

I got better results from Sonar than Highlight on the way over simply because it’s tied to FourSquare and doesn’t require building a critical mass of audience that have a new app. Highlight told me it would let me know when anyone interesting came by, but stayed quiet in my pocket while Sonar and Glancee let me know that other people in the airport lounge also followed Mashable, liked the New Yorker magazine, lived in Amsterdam, and had been to my local Bagel & Beans.

Localmind also looks good: allows you to ask questions about local conditions from local experts or people present in a place when you ask. I used it to query the condition of the badge line at the convention centre last night, but it’s more geared toward “Where’s the best sandwich in this neighborhood” kind of persistent information. Nice interface, great mapping of your vicinity and the conversations that are going on about it.

One or more of these is going to go BOOM the same way Twitter did in 2006 — but the SXSW crowd is uniquely suited to this kind of vicinity software. It’s a hive mind of early adopters who share a lot of interests.

So much to see and say. I’m experimenting with Storify’s AUTOMAGIC blogging of SXSW, which will be capturing stuff I put out via Twitter, Instagram, Facebook, etc and doing that Storify thing of making it all Timeliney and pretty. First installment is here, we’ll see how it works.

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Privacy: Dead or Just Confused?

I really enjoyed “Is Privacy Dead, or Just Confused,” a panel chaired by Danah Boyd. A super set of panelists, but judging from what I was spurred to write down, the superstar was Judith Donath, of MIT Media Laboratory. Some extremely sharp and useful observations about the spectrum of privacy. Here’s a taste of what she said:

History is the equivalent of the body. By creating a body of history, we establish social control. Public spaces are places where there is common control of behaviour, private is outside those rules. A public space can be the dinner table. It’s a matter of what social controls you accept.

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My application to work for Steve Jobs…

When Greenpeace protesters convened outside last year’s Macworld Expo, Apple CEO Steve Jobs dismissed the environmentalists by suggesting they “get out of the computer business [and] go save some whales.“
[…]
And while the back-and-forth between Apple and Greenpeace is ostensibly about responsible environmental policies, it’s also important to remember that it’s also a battle between two very sophisticated PR teams.

Wired: Apple’s ‘Green’ Notebook Doesn’t Impress Environmentalists

Here’s the letter to the editor I just wrote to Wired…

We’re flattered you put Greenpeace’s “sophisticated PR Team” on par with Apple’s, given that we’re considerably fewer and stupendously less well paid.In fact, we may have been a bit too sophisticated, in that your opening line misquotes Steve Jobs with a line that came from us:

When Greenpeace protesters convened outside last year’s Macworld Expo, Apple CEO Steve Jobs dismissed the environmentalists by suggesting they ‘get out of the computer business [and] go save some whales.’”

Jobs didn’t say that — we did, in a spoof video in which we voiced over Steve making the Keynote speech we wanted to hear.

We then saw that quote reported and repeated as a genuine Jobs utterance, as I blogged here a year ago.

And sophisticated though we may be, we seem to have failed to get across the message of how pleased we have been to see Apple heading in the right direction. The mere fact that he brought the environment into his keynote, and that he’s concerned enough about recyclability and toxic ingredients to highlight these aspects in product spec pages, and more importantly actually moving in the direction of becoming a leader in green innovation were all applauded in our reaction.

But hey, we’re Greenpeace. Our job is to be provocative. So while we applaud Apple’s intentions, we’re still waiting to see Steve do what we and Apple loyalists around the world know he can do, which is to lead the entire electronics industry toward a new standard of environmental excellence.

Now this is an object lesson in how unreliable some internet journalism can be when it feeds on itself. Wired now joins a small, select list of folks including MacOpinion and Mona Lisa Hard Drive who attributed to the real Steve something I said in a parody piece. On the internet, apparently, nobody knows you’re not Steve Jobs. Hmm, which gives me an idea:

Dear Steve,

Well, here it is, my application to work for you as a speech writer. Yes, I’m sure your eyebrows are shooting up given my previous experience as a communications manager for Greenpeace, but I’m fed up with being underpaid, overworked, and having to read the fine print on tuna cans.

Besides, I already have experience. I actually penned a line that you’ve used! According to Wired, you said “Greenpeace should get out of the computer business [and] go save some whales…” Hey! I wrote that line for you, and put it in a spoof video that has gotten more than 135,000 hits on YouTube. I’m really glad you liked it enough to use it in real life. Clearly, I should be writing more stuff for your keynotes.

My salary requirements are extortionist, I’m afraid, but I know you’re good for it. And I’ve seen how much money former Greenpeacers like Patrick Moore can make by churning out utter rubbish about how [YOUR COMPANY NAME HERE] is green and shiny and good for the planet and something he was utterly wrong about when he founded Greenpeace and invented world peace.

So I reckon you can give me a gig like that, and pay me large sums of money to come up with clever ways to trash my former employer. If you agree, just send the limo and I’ll be tickled green to join your sophisticated PR department.

Looking forward to working with you,

Brian

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User Generated Discontent

Inspired by Anil

Podnosh spotted this: from twitter comment to T-Shirt to Flickr photo. Virtual to physical and back to virtual. What Bruce Sterling called a part of the “internet of things” at SXSW two years ago.

I sooooooo want to use this as a Greenpeace.org strap line.

–b

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