Category Archives: Digital Issues

I love the Curiosity Rover, and unconverged Comms at NASA

Here at the secret mountain laboratory of Greenpeace International, we set out some time ago to integrate our digital communications with our traditional channels. I’d set up a “web team” back in the early 00s which originally had a mission of slinging HTML onto a website, but which over the years had become responsible for our YouTube channel, social media, online photos, the press section at www.greenpeace.org, and eventually all things “on the internet” — despite the fact that we had a video unit, a press desk, a photo desk — all doing distribution by traditional channels. When Inge Wallage came on as our Comms Director, she spotted the fact that it was time to converge: digital was no longer the backroom add-on, it was an integral part of all our communications.

This is probably a common phenom in the evolution of many communication departments over the last decade, but every now and then I see evidence of that old left-hand right-hand problem where you can really tell that one part of an organisation just didn’t get the memo that it’s 2012.

Take NASA. I am so in love with whoever is tweeting on behalf of the @MarsCuriosty rover, currently my favorite inanimate object on twitter. (Though I’m also highly appreciative of The Fake iTunes 10 icon, and @MyToaster).

Who wouldn’t love the cheeky, clued up vibe coming from the Martian surface?


Today’s wake up song: “Digging in the Dirt” by Peter Gabriel. Because no song says “Digging in the Regolith.” <sigh>
@MarsCuriosity
Curiosity Rover


A River Ran Through It. I found evidence of an ancient streambed on Mars, similar to some on Earth http://t.co/wfbpp7BW
@MarsCuriosity
Curiosity Rover


Road trip! I covered 32 meters of open Martian road yesterday (sol 38). Every long drive needs a soundtrack. Any suggestions?
@MarsCuriosity
Curiosity Rover

Sadly, the one I thought the best was actually from a parody account, now closed:

“Nasa just upgraded me to IOS 6 — apparently I’m in Norway.”

Yesterday we get the news that our intrepid traveler became the MAYOR OF MARS ON FOURSQUARE!!! I just find that brilliant and awesome, and I see the news spreading on Twitter faster than a dust storm on Phobos.

Of course, the younger folks at JPL and NASA knew it was news, so I imagine someone woke up a press officer in NASA’s traditional media department and carefully explained what Foursquare was so the Space Agency could issue this release:
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SOPA: Corporate censorship threat to online activism

If you don’t know what SOPA is, you should look it up. While touted as a piece of US legislation designed to curtail piracy, it has the potential to allow corporations to censor online activism as well.

In a nutshell, SOPA will enable corporations to effectively shut down websites that they believe are infringing their copyrights and trademarks. All they have to do is file notice (not prove to a court, but simply file notice) that their copyright has been infringed to a service provider, such as the one which registers the name greenpeace.org on the internet, and that entity has 5 days to take action to end service. If in fact there was not copyright infringement, the service provider is immune from lawsuit by Greenpeace for taking the site down or suspending any other services.

In effect, the law says that Copyright infringement is so great a crime that Corporations can play judge and jury, presume guilt, and possibly infringe civil rights, free speech, and privacy in the defense of their interests.

They can demand that search engines and social networking sites block access to the targeted site, (which will impact websites outside the US as well) and that payment services and advertisers cease doing business with the accused site. A previous provision, that internet service providers block access to the site through the domain name system, has for now been removed from the bill: a good thing, perhaps, but not if it means a better chance for the rest of the bill’s draconian measures going through.

So what’s this got to do with activism?

What happens when Amnesty International features Shell’s logo in a call to action against human rights abuse in Nigeria? What happens when Oxfam publishes a picture with the Starbuck’s logo on their website to protest that company’s action against fair trade coffee in Ethiopia? Well, it so happens that trademark infringement is part of the bill as well — and that is an open invitation to corporate abuse of SOPA/PIPA to silence critics.

At Greenpeace, we’ve managed to put some pretty serious political judo moves on some mighty corporations by leveraging their own intellectual property against them. Whether it’s spoofing VW’s most expensive superbowl ad of all time, jamming the Exxon logo, creating a Kit-Kat ad that illustrates the rainforest destruction inherent in palm-oil production, or putting up a look-alike Apple.com website, we’ve rigorously exercised our right to free speech in freely speaking out against corporate abuse of the environment. We use their own language, their own marketing, their own strength against them.

Thing is, while court case after court case has agreed with us that parody is a protected form of free speech, the Corporations at the pointy end of our Social Media attacks tend to disagree. Exxon/Esso took us to court in France over alleged copyright infringement of their logo when we did this to it:

We won.

Kit Kat famously failed when they attempted to have a video featuring their brand removed from YouTube for trademark violation — hundreds of our supporters reposted the video on other sites and their own Facebook profiles. Eventually, YouTube’s lawyer’s intervened and the video was restored.

Under SOPA, YouTube *itself* could have been shut down for hosting our Kit Kat video. Facebook could have gone dark when supporters posted our videos. Greenpeace.org would have gone dark worldwide. And Kit Kat owner Nestle never would have been compelled to revise their policy on palm oil procurement, a move which has struck a major blow to an industry which is mowing down orang-utan habitat in Indonesia to plant palm trees.

You can imagine our corporate targets twiddling their fingers and intoning “yesssss, that would be wonderful: Smithers, buy some votes, quickly.”

Which is why you need to oppose SOPA/PIPA. If you are a US citizen, write your representative. If you live outside the US, sign this petition. If you want to do more, check out these suggestions from the Electronic Frontier Foundation.

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3 great tools for monitoring your site’s Twexyness

Oooh, how cool is that. I just coined an as-yet unused adjectivalization — perhaps the last?– of a twitter term! Ahem, now back to our regularly scheduled post.

Want to know what people are tweeting about your site? Of course you do. And you can do that by plugging your site’s url into the absolutely wonderful Topsy, which unpacks short urls and so knows when you’ve been tweeted by a bit.ly or an ow.ly or a j.mp link, and has lots of added benefits like being able to filter by “influential” tweeters and letting you check out the tweet juice of individual tweeps.

And I mentioned some time ago a Chrome extension called Twitter Reactions which shows you, while on a page, what’s being tweeted about it — bringing the live social conversation to that static html page.

But today I found Twitter Pulse — fantastic. It shows you the most tweeted pages on a site for the last 24 hours, 7 days, or all time.  What’s the Twexiest page on YOUR site?

Trending heavily in the last 24 hours to become the number two link for all time on the Greenpeace International page? Whale Trial Pledge — our action in support of the unfairly persecuted (for so says the UN) Junichi and Toru of Greenpeace Japan, facing charges for exposing a government scandal.  Shown YOUR support yet?

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Letter to an activist

Dear X,

Yesterday we had an argument. The crux of our argument is this: You believe real actions to save the planet are taken by trained, specialist activists. Online actions, such as emails from a supporter don’t count. You called them “trivial.”

I disagree.

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Charelene Li: the future of Social Networking

Charlene Li on what’s happening *outside* the Online Social Networks was both scary and exhilirating.  

Look at Facebook Connect, and you get a taste of what the future holds. Anyone on Facebook is providing three levels of information:

–Identity, who you are
–Contacts, who you know
–Activities, what you do.

All of that is useful information to other sites, that may want to rate how valuable you are for targetting an ad, or what new customers you might bring to their site, or how your activities make you likely to be a customer for their or others’ products.  

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Digital hygiene

Brush your teeth. Eat your vegetables. Wash behind your ears. Twitter and blog regularly.  A del.icio.us bookmark in time saves nine attempts to find that link again.

This interwebs stuff can be so much work.  I’ve been trying to get my online act together over the last couple weeks.  I upgraded El Blogeroo here to WordPress 2.7 (JOY!!!!!) and did a bit of cleanup on the design both here and at my vanity page — still in progress, and I’m trying, desperately, to reduce, reuse, and recycle some of my workflows for both monitoring my information streams and managing my contributions.

My biggest problem is my browser allegiance.  I want Firefox, with all its plugin and addon goodiness to be my primary browser. I want Chrome, with all its speed and cleanliness of interface, to be my primary browser.  And I want Flock, with all its super Social Network and blogging gizmos to be my primary browser.  And until I resolve this, I’m gonna be stuck in my current pattern, which is never being in the right browser for the job I want to do.

I put the WordPress “Press This”  bookmarklet on Chrome and Firefox, which allows me to single-click start a blog post on anything my browser is staring at.  I put the fabulous Twitterbar on Firefox, which lets me type a tweet right into the address bar. Woo hoo!  So now these two browsers can do a couple Flock tricks!

And since Flock is based on Mozilla, why am I not just using Flock? Wish I could say.  But every time I try to make it primary, I find I’m just not happy with the interface, or that perfect plugin which works fine in Firefox isn’t available or won’t run — it’s just never 100%.

But then no browser is, and it seems to be my fate these days to always be in Chrome when I find a cool site that I want to share with my digirati pals through the awesome, essential, very-hard-to-replicate Shareaholic plugin for Firefox.  Or to be in Firefox when one damn frozen tab takes down the entire mothership of twelve open tabs, which just doesn’t happen in Chrome.

Next job: Find a better way to monitor tweets on the desktop.  I’ve been using Google Desktop at work, but the twitter module is just awful.  No backscroll on stuff you missed, it limits you to a window of the last twelve bits of incoming birdsong.  And with everything I follow on Twitter, that’s not gonna work unless I just keep my eyes glued to the panel and do nothing else.

Someday,  I expect there’s going to be a market for digital hygienists.  In the same way we go to the dentist to get a professional cleaning from time to time,   we could drag ourselves to a yearly visit with someone who can make our daily routine a little more efficient.  “Ah, bit of plaque here on your routines for updating your status on Facebook, let’s integrate that with Twitter shall we.  Now, this won’t hurt a bit…

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My application to work for Steve Jobs…

When Greenpeace protesters convened outside last year’s Macworld Expo, Apple CEO Steve Jobs dismissed the environmentalists by suggesting they “get out of the computer business [and] go save some whales.“
[…]
And while the back-and-forth between Apple and Greenpeace is ostensibly about responsible environmental policies, it’s also important to remember that it’s also a battle between two very sophisticated PR teams.

Wired: Apple’s ‘Green’ Notebook Doesn’t Impress Environmentalists

Here’s the letter to the editor I just wrote to Wired…

We’re flattered you put Greenpeace’s “sophisticated PR Team” on par with Apple’s, given that we’re considerably fewer and stupendously less well paid.In fact, we may have been a bit too sophisticated, in that your opening line misquotes Steve Jobs with a line that came from us:

When Greenpeace protesters convened outside last year’s Macworld Expo, Apple CEO Steve Jobs dismissed the environmentalists by suggesting they ‘get out of the computer business [and] go save some whales.’”

Jobs didn’t say that — we did, in a spoof video in which we voiced over Steve making the Keynote speech we wanted to hear.

We then saw that quote reported and repeated as a genuine Jobs utterance, as I blogged here a year ago.

And sophisticated though we may be, we seem to have failed to get across the message of how pleased we have been to see Apple heading in the right direction. The mere fact that he brought the environment into his keynote, and that he’s concerned enough about recyclability and toxic ingredients to highlight these aspects in product spec pages, and more importantly actually moving in the direction of becoming a leader in green innovation were all applauded in our reaction.

But hey, we’re Greenpeace. Our job is to be provocative. So while we applaud Apple’s intentions, we’re still waiting to see Steve do what we and Apple loyalists around the world know he can do, which is to lead the entire electronics industry toward a new standard of environmental excellence.

Now this is an object lesson in how unreliable some internet journalism can be when it feeds on itself. Wired now joins a small, select list of folks including MacOpinion and Mona Lisa Hard Drive who attributed to the real Steve something I said in a parody piece. On the internet, apparently, nobody knows you’re not Steve Jobs. Hmm, which gives me an idea:

Dear Steve,

Well, here it is, my application to work for you as a speech writer. Yes, I’m sure your eyebrows are shooting up given my previous experience as a communications manager for Greenpeace, but I’m fed up with being underpaid, overworked, and having to read the fine print on tuna cans.

Besides, I already have experience. I actually penned a line that you’ve used! According to Wired, you said “Greenpeace should get out of the computer business [and] go save some whales…” Hey! I wrote that line for you, and put it in a spoof video that has gotten more than 135,000 hits on YouTube. I’m really glad you liked it enough to use it in real life. Clearly, I should be writing more stuff for your keynotes.

My salary requirements are extortionist, I’m afraid, but I know you’re good for it. And I’ve seen how much money former Greenpeacers like Patrick Moore can make by churning out utter rubbish about how [YOUR COMPANY NAME HERE] is green and shiny and good for the planet and something he was utterly wrong about when he founded Greenpeace and invented world peace.

So I reckon you can give me a gig like that, and pay me large sums of money to come up with clever ways to trash my former employer. If you agree, just send the limo and I’ll be tickled green to join your sophisticated PR department.

Looking forward to working with you,

Brian

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Living La Twitta Loca

I despise twitter, and use it daily. If you don’t know Twitter, it’s a social app that allows you to write single sentence descriptions of what you’re doing at any given moment, and broadcast those to friends and strangers. You pick up “tweets” from your friends and those you follow via your instant messenger account, the Twitter homepage, RSS feed or even (if you are truly mad) SMS to your phone.

Twitter

(The fact that you can also twitter FROM a phone was exploited recently by Greenpeace in the UK to twitter their occupation of the Kingsworth power plant as they took it off grid. Kewl.)

I first got Twittered up at SXSW last year, where it was a fabulous information slipstream: twitterers from all over the conference fired off their impressions of speakers, their tips for where to find the best coffee, reactions to workshop questions, jokes, snickers, and screeds. It was like standing in the Joycian internal monologue of the conference’s hive mind. Which given that it’s a crowd that pegs the intellectual/fun/creative/geek meters, is a pretty cool place to stand.

But a week after “South-by” went-by, Twitter went from cool toy to being as annoying as the MS Word paperclip. What had been a constant stream of immediately relevant info nuggets was suddenly a dispersed clamour of a crowd of people who I didn’t know gone back to their homes and jobs and the lives they were describing 140 characters at a time. I felt like Edward G. Robinson’s clairvoyant character in The Night has a Thousand Eyes, driven mad by the cocaphony of voices in his head.

I pulled the plug, and the gnat-like tweety annoyances were exterminated in a puff of electronic DDT.

So why have I come back? It’s all Facebook’s fault.

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Google face search: Pizza is #1 face at Apple

Google has a nifty/scary new “Face Search” function. There’s no official interface for it yet, but on any image search you simply append an ampersand + imgtype=face to the URL, or use this handy form from Google Blogoscoped:

Google Image Category Search

I tried “Apple Computer” as my first search, expecting that Steve Jobs would be in the #1 slot. But he wasn’t. He got shoved back to #2 by a pizza. If you look at it kind of sideways, I guess it does look something like a face…

google

The image is from the hilarious shellytherepublican.com, which I count as the best accidental Google find of the month for me. OK, so the month is only two days old, what’s not to love:

The Apple corporation logo is naturally an apple with a bite taken out of it. Is it not a coincidence that Eve tempted Adam with an Apple? The apple is a symbol of defiance against God, and was an obvious choice for a company whose primary objectives include the liberalisation of all media, and which activly finances the political party that hates God.

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Top 25 Censored Stories

Here’s a sobering list of stories that haven’t commanded enough attention in the media, relative to their importance. “Censored” is bollocks — Amnesty International’s irrepressible.info campaign provides daily examples of real, active censorship — these are simply stories which scream out “PAY ATTENTION” to any rational human being of moderate intelligence but lack the media power to compete with Britney Spears’ anatomical revelations or the compelling narrative of a TalkRadio Bigot’s fall from grace. Y’know, news that matters. Unlike, say, the nice little conspiracy against net neutrality being run by cable companies and broadband providers who are trying to ensure that they can purchase fat pipes into the zeitgeist and filter their competitor’s content from the web (along with anything they find antithetical to their “Shut up and Buy” agendas) (#1) the collapse of the Oceans (#3), Genocide in the Congo (#5), the dangers of Genetically Modified Organisms (#11,#13), the discovery that we’ve been underestimating the rate of forest destruction in the Amazon by 100% (#19) or Halliburton selling nuclear technology to Iran (#2). There are 18 other worthy but underreported stories about “our world, and welcome to it” in this collection.

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I’m speaking at the eCampaigning forum: what should I talk about?

I’ve been invited to speak at the eCampaigning forum on May 9th at Oxford. In the spirit of open source campaigning, I’m seeking input into what I’m going to talk about. Please make this a kick-ass presentation by letting me know what your idea of a kick-ass presentation would be.
This is an excellent way to ensure the audience gets what it wants and has the added benefit of allowing me to be LAZY while you come up with good ideas.
I’m considering a range of possibilities. Here’s a few scribbles you can bounce off of, or throw in your own ideas.

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Can we talk? Evolutionary psychology, Sierragate, and Borg vs Aquarius

Read, every day, something no one else is reading. Think, every day,something no one else is thinking. Do, every day, something no one elsewould be silly enough to do. It is bad for the mind to be always part of unanimity.

- Christopher Morley

A fine sentiment, but if there’s one thing that Technorati teaches us, it’s that it’s pretty dang hard to read something NOBODY else is reading or to say anything SOMEBODY else isn’t saying these days. I grabbed the quote this morning from an RSS feed of quotes of the day from my Google home page, and it’s a pretty sure bet that somebody else has done the same.

And you know what? In the words of Laurie Anderson, “Oh Boy. Right. Again.” A quick technorati search shows the quote used here at the Blonde Monologues, here at Musings for grown up girls, here at Just me, here at The Watchtower of Destruction, here at , Who am I and Why am I here? and Perma Smile — all within the last eight hours, along with 900 others.

There’s a scary, Orwellian side of this, of course: the more that the web becomes our primary information resource, the more that the deep channels of popular content widen and deepen into GroupThink.
But there’s the happy hippy Age of Aquarius side as well. Collective conversations can mean collective solutions, collective priorities, and collective decisions to change the way things are. Look at Sierragate (as John Lebkowsky calls it). As regular readers know, I’m a huge fan of Kathy Sierra. (See this cap? See this feather?) But when the news first broke that she was canceling appearances out of a fear of attack, all because a clearly adolescent idiot posted a death threat and misogynist images of her, I felt sympathy, but I also thought she was being a bit naïve.

Perhaps because I see militaristic drivel and threats about Greenpeace every day (“I’m going to finish the job those French F*s started when they tried to blow up your ship”) and Beavis and Butthead content on our forums and in response to our news items, I reckoned this was simply something Kathy should recognize as the price of having an opinion, and one of the downperks of fame.
But the debate that has ensued has set off every “Where’s The Fire” alarm I’ve seen, and we, the blog/borg collective (along with viewers of CNN, apparently), are actually having a healthy discussion about whether this really IS just the way things have to be, and whether any of us should accept the abusive noise of the nose-picking fringe or if there’s something that ought to be done.
The conversation itself will have an impact, apart from any actions that arise. Simply by raising the question of how we can be more civilized, we civilize ourselves. When I read about evolutionary psychologists concluding that as a species, we’re less violent today than we have ever been in history, I can only take heart that the lesson is a hopeful one: We do learn. Bad experiences like war and misogynist attacks, when exposed and talked about openly, eventually lessen their likelihood of occurring again. We may be talking about evolutionary timescales, and for activists of all cuts this is too slow, and so we provoke society into conversations about these things as ways to speed up that process. 30 milliion people out in the streets around the world didn’t stop the Iraq war, but it was the biggest showing of anti-war resistance in history. And next time it may be 50. And next time it may work.  Kathy Sierra may not stop hate comments on the internet by refusing to speak in public, but the controversy she has provoked may be one of the snowflakes that eventually becomes an avalanche.  This is my morning rose-tinted hope, that Atlantis and Shambala are cities of the future, not of our past.

And while reaching into new areas of exploration does require we all split up and maintain our diversity by reading and writing eclectically, there’s also a need to jump into the unanimity of our global commons, and join the discussion. It’s good for the soul of the planet.

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SXSW ABS (Attendee Blog Search): Adventures in OPML to RSS conversion for Pipes.

I don’t get to play around with code much these days, but being around geeks that had html jokes tattooed on their arms and were running around doing cool things at SXSW made me feel lame.
So as soon as I got home and had a “wouldn’t it be cool if I could…” moment, I vowed to build it. Now what I describe below will look like driving screws with a hammer to those of you who script PHP as your mother tongue, but with a few hours squeezed in between work and kids, I decided to do this all with the shortcuts I know rather than take the time to freshen up on PHP skills or –heaven forbid– finally learn Python.

So thank you NoteTab Pro, thank you Yahoo Pipes, thank you Google Spreadsheets

which enabled me to fulfil the wish I wished:

“As a fan of the hyper-intelligent and hyper-creative folks who attend SXSW, I wish I could execute a search limited to the sites and blogs from people who attended and presented, so I will see only high-quality returns.”

The whole thing had its beginnings in a campaign goal: see what kind of buzz we managed to generate about the Green my Apple campaign with this crowd. (Answer: not bad! A surprising number of people had ALREADY blogged about the campaign before coming to SXSW.)
Here’s my homebrew recipe for creating a SXSW-flavoured search. Or you can just visit the pipe I finally made if all you want is the result.


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Bruce Sterling closing remarks at SXSW 2007

What he does best is reminding us all that the Emperor has No Clothes, that there’s a man behind the curtain, that the carney barkers are selling us a bill of goods, and you’d best watch your wallet and your soul. Great finish to a fabulous conference. As the magical bubble pops and all these hyper-intelligent and hyper-creative people disperse, I just want to say thanks to everyone who made this digital Glastonbury one heck of a hootenanny. Raw notes ahead, folks. Not pretty. But Wicked.

Bruce Sterling’s closing remarks, SXSW Interactive 2007:

I used to be here when it was just multimedia and I’d invite every one over for beer. Can’t do that anymore, so now I just bat cleanup and come here to level with people I respect. Last year talked about RFID and virtual as actual, and I could do that again, but I don’t want to. I just want to offer one example: everybody has spy chips in their wrist bands. They are not hooking your wristband up to your website or to your twitter profile or to your flikr set or your youtube or the system that took your digital picture when you got your badge. They’re not doing that.
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Spoof video quoted as real thing

apple.gif When we released the spoof Steve Jobs’ Macworld speech, we were pretty up front that it was a goof. We didn’t attempt the YesMen tactic of putting on a disguise, staying in character, and passing off a believable fiction as the real thing and watching journalists fall for it. We called it the keynote speech we WISHED he had made. We termed it a parody in our press release. We promoted it as a spoof.
Which makes this piece of journalism all the more scary for getting so many things so wrong:

 

Despite Apple’s launch of the eco-friendly iPhone last week, Greenpeace is demanding an environmental revolution that will shake the company to its core.

In his keynote address at Macworld, Apple’s chief executive Steve Jobs said the iPhone would be recyclable and partially solar powered, but the environmental lobby demonstrated near the site of Apple’s expo in San Francisco…

Jobs poked fun at Greenpeace’s criticism of the company during a slideshow when launching the new iPhone. He said the lobby group should “get out of the computer business [and] go save some whales”.Copyright © 2007, ElectricNews.Net

Full story here.

They’ve confused our spoof video launch of the “green iPod” with the actual launch of the iPhone (which came with no claims or recyclability, much less being solar powered). The piece attributes quotes to Jobs that come from the spoof, and reports on Greenpeace’s non-fictional actions at Macworld as being somewhat mean, given how far Steve went in the fictional product launch that we penned for him.
Okie Dokie.

There’s something *very* hall-of-mirrors about our fictional take on a real event being taken as a real event which ought to have been taken into account when we took our actual actions at the real event.
I’m dizzy, I’m going to stop now…

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