Why is Apple fueling a 21st century data cloud with a 19th century energy source? If the internet were a country, it would be the 5th largest energy consumer on the planet. At the moment, way too much of its infrastructure is run on coal. As data centres get bigger and bigger, they’re either going …
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About
I’m Brian Fitzgerald, and I lead the campaign-winning and (multiple) webby-award-winning digital communications team at Greenpeace International. This blog is (mostly) a glimpse behind the scenes at Greenpeace and a repository for lessons learned and experiments in online activism and social media. It will also occasionally mention iPhones and bicycles. I am a digital hippy. I believe that Planet Earth is evolving a mammalian brain, and that the internet is knitting the neural cortex. We are the synaptic nerves that constitute its conscience.
More me and mine here. -
