On Social Media Activism & Brand Ethics

My Q&A at LeWeb in Paris:

And rel­e­vant links:
Detox cam­paign
Detox Zara win
Gang­nam style dutch kids Flash Mob
McDon­alds responds to defor­esta­tion cam­paign
Kit Kat responds to defor­esta­tion cam­paign
Here’s to the Crazy ones Steve Jobs Video

UPDATE: Levi’s became the 11th brand to agree to #DeTox on 12/12/12.
Here’s a clipreel of some of the on-the-ground activ­i­ties from our vol­un­teers around the world that I men­tioned:

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