On Social Media Activism & Brand Ethics

My Q&A at LeWeb in Paris:

And relevant links:
Detox campaign
Detox Zara win
Greenwire
Gangnam style dutch kids Flash Mob
McDonalds responds to deforestation campaign
Kit Kat responds to deforestation campaign
Here’s to the Crazy ones Steve Jobs Video

UPDATE: Levi’s became the 11th brand to agree to #DeTox on 12/12/12.
Here’s a clipreel of some of the on-the-ground activities from our volunteers around the world that I mentioned:

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