There are a thou­sand oth­er things I should be doing at the moment, but this 4am I woke up to find this video on Face­book from my fel­low mad­man Marcelo Inniara. How many peo­ple know what Innopho­ria is? The fake dic­tio­nary in the intro defines it as that feel­ing of sub­lime con­tent that wash­es over one after com­ing up with a real­ly good idea. I love this con­cept, and the game which Marcelo is design­ing: he’s ask­ing Online Social Net­work­ing cam­paign­ers to share what’s worked and what hasn’t in their inno­va­tion efforts, and cre­ate “Good cards” and “Bad cards” from their real life expe­ri­ence. Fan­tas­tic idea. The game goes live in March 2009. Site’s still a bit bug­gy, but there’s a neg­a­tive card for the fic­tion­al Lucy and Joe: “I cre­at­ed a site that could have recruit­ed a whole heap of peo­ple, but the signup form was bro­ken dur­ing our peak traf­fic!” Ok, I know we’re talk­ing a lim­it­ed audi­ence here, but you know who you are peo­ple — this isn’t a game, this is the sto­ry of your life.[swf movie=“” width=“425” height=“344” /]

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