Wisdom snags and snicker captures

Here, for your brows­ing plea­sure, my raw notes from the bits of the SXSW inter­ac­tive con­fer­ence that I attend­ed. The­se were only intend­ed as notes to myself, but there’s some links here and the occas­sion­al ran­dom grabs that may make a scan use­ful for any­one want­i­ng a flavour of this ulti­mate Geek­fest.

I had such a good time. I got to play robot pool with a hacked room­ba. I got to sit at the feet of Kathy Sier­ra. I met Bruce Ster­ling. I got to hook up with the guys from Rain­forest Action Net­work who used to work for Dean. I met the man behind Tree­hug­ger. I ate Sushi.

I took notes…

Pod­cast 2.0

Chris Pir­il­lo Pres, Lock­ergnome
Eric Rice Founder, Audioblog.com
Rob Green­lee Sr Mktg Mgr, Melodeo Mobil­cast
Lau­ra Swish­er Com­me­di­an


Atlantic Month­ly: “Pod­casts are being cre­at­ed by peo­ple who know how to do it, not peo­ple with a mes­sage any­one par­tic­u­lar­ly wants to hear.”

Con­ver­sa­tions and inter­views as eas­i­est con­tent to cre­ate (Green­lee)

Pod­cast­ing with a mes­sage vs doing it for doing it: enter­tain­ment pod­cast­ing.

Lorem Ipsum — 15 episode film­mak­er pod­cast: check this out.

Andrew from Rock­et­boom: 300,000 view­ers a day.

yahoo pod­cast direc­to­ry
Podsinger pod­scope

Olym­pus recorders
Envi­sion in
As record­ing devices


Jesse James Gar­rett What he did
David Schie­mann DOJO How it works/Libraries
Dori Smith Devil’s advo­cate and watchits

JJG: Changes the inter­ac­tion mod­el: not call & respon­se in the way html fetched from a server, form sub­mis­sion respon­se etc. Decou­ples the syn­chro­ni­sa­tion: Asyn­chro­nous Java and XML — Google released Google Maps at same time, demon­strat­ing the term he’d cre­at­ed.

Peo­ple think Ajax is a mag­ic bul­let and improves an app imme­di­ate­ly. But it’s a mag­ic bul­let you can shoot your­self in the foot with. Mis­takes along the way.

DSch: XML­HttpRe­quest: mis­nomer, but basi­cal­ly a no-refresh con­tent fetch.

Issues: Back but­ton behav­iour, cross domain secu­ri­ty risk, JSON Rpc: call back func­tion, implic­i­ty two way agree­ment on con­tent pro­vi­sion; race con­di­tions: load of one snip­pet before a required snip­pet. Draw capa­bil­i­ty.

Toolk­its: Dojo, MochiK­it (open source)
“Learn Javascript and HTTP

DHTML Uni­vere


DS: Con­trar­i­an, but agrees AJax is where we’re going
BUT: Acces­si­bil­i­ty and Usabil­i­ty
–Degrade­abil­i­ty: do those who don’t have js enabled browsers get any­thing?
–Secu­ri­ty con­scious who turn off JS
–Old­er Browsers
–Dif­fer­ent­ly Abled
You can’t bolt on degrade­abil­i­ty
User expec­ta­tions: Back But­ton doesn’t work — i.e. she in Google Maps wants to go back to last map, uses back but­ton DOH!
Book­marks: got­ta be able to save url or send to oth­er peo­ple.
–Cross plat­form i.e. Mac

Toolk­it longevi­ty is now more robust thanks to sub­Ver­sion pop­u­lar­i­ty and open sourcing of code.
Kathy Sier­ra

TAKE NOTE: This was by far and away THE great­est thing I saw at SXSW this year. Kathy is writ­ing a book on this the­me and I am real­ly, real­ly look­ing for­ward to get­ting my brain jolt­ed by it. 

Pass­sion makes us put more mean­ing into the activ­i­ty than it has. It’s a form of rra­tional­i­ty.
Golf: It’s just a game in which you hit a ball with a stick. But to a golfer, it’s much much much more. 

How many peo­ple in this room who already had one iPod were lin­ing up to buy a small­er, less capa­ble Ipod when the Nano came out? What irra­tional­i­ty explains mul­ti­ple pur­chas­es?

So we set out to reverse engi­neer pas­sion. When some­body is pas­sion­ate about some­thing, they learn more about it. They seek out things about it and peo­ple who know about it. Where there is pas­sion — there is a user kick­ing ass. Key to cre­at­ing pas­sion if fig­ur­ing out How long does it take a user to stop suck­ing at some­thing?

How do we get peo­ple fur­ther up the exper­tise curve before they crash?

Learn­ing increas­es res­o­lu­tion: you hear stuff in jazz if you know about it that oth­ers don’t. It’s a richer expe­ri­ence.

Help­ing a user kick ass doesn’t need to be about the util­i­ty of the pro­duct. Mis­at­tri­bu­tion of arousal means the user will grav­i­tate to any of the envi­ron­men­tal con­di­tions that sur­round a plea­sure­able expe­ri­ence. Teach some­one to make kick-ass dig­i­tal videos at a web­site about trash­bags, and they’ll asso­ciate the fun with the trash­bag.

Cold­play and Fair Trade. Teenage daugh­ter sees cold­play and sud­den­ly becomes an advo­cate of Fair Trade lec­tur­ing her mom about her inap­pro­pri­ate cof­fee choic­es.

Guy from Cold­play starts wear­ing an inscrutable bar sign on his hand. Peo­ple want to know what it means. He cre­ates a con­ver­sa­tion, get’s peo­ple ask­ing and telling. And the pas­sion­ate user is cool because they know that it means Fair­Trade — they are DYING to share that knowl­edge.

Red Bull spon­sor­ing music — not lec­tur­ing about ingre­di­ents in Red Bull.

Get­ting past the crap fil­ter. The brain fil­ters non-threats, non-inter­est­ing, non-sur­vival based stim­uli.

but it also pays atten­tion to unique­ness. And some­how “I’m hav­ing fun I must be doing some­thing good for my sur­vival.”

Mind­Tax (sp?) recre­ation­al neu­ro­science. There’s a full­time ded­i­cat­ed sep­a­rate area of the brain that does noth­ing but process faces.

Unre­solved imagery, a sto­ry where you can’t quite fig­ure out what’s going on. Engage the user in fig­ur­ing out what the sto­ry is. Don’t unrav­el the whole thing for them. Can you leave some things unre­solved?

The Brain cares about:
inno­cent (young cute)

Con­ver­sa­tion­al beats for­mal lec­ture. If you write con­ver­sa­tion­al­ly, if you use the sec­ond per­son in your text rather than for­mal, third per­son expo­si­tion, the Brain actu­al­ly gets fooled into think­ing it might be in a real con­ver­sa­tion. Brains atten­tion and recall goes up.

book: Media Equa­tion

The Brain doesn’tknow that it’s not hav­ing a real con­ver­sa­tion: so your Brain engages because it thinks it needs to hold up its end and con­tribute. It fol­lows the argu­ment. It doesn’t go to sleep.

Talk to the BRAIN, not the mind. Get to the LEGACY Brain. Trick them until they’re past the I suck thresh­old to the pas­sion­ate thresh­old.

Once up the learn­ing curve, peo­ple don’t want to go up that curve again. Have to moti­vate them up the curve. 

Why does any­one snow­board twice? They all suck when they start. But they see oth­er peo­ple hav­ing a good time. You don’t see how many times they fell to get there. A com­pelling pic­ture of what it looks like to be an expert. There’s a sto­ry about what’s going to await you at the oth­er side of that learn­ing curve. But they need to see a series of steps. They need to see the path up the curve.

You need to give the user a clear pic­ture of (way to recog­nise) exper­tise and how to get there. And a mean­ing­ful ben­e­fit that moti­vates them.

Facts ————— Infor­ma­tion ————–Under­stand­ing

Sea Slugs have vis­i­ble neu­ron sys­tem. They can teach them things with one rep­e­ti­tion. Huge amount of ener­gy goes into mak­ing your brain for­get: there’s a pow­er­ful crap fil­ter which tries to get you to pay atten­tion only to things that the lizard brain believes mat­ter.

Time and rep­e­ti­tion gets things past the crap fil­ter (this is the hard way)
OR there’s the short­cut — give it emo­tion­al con­tent.

Book: FLOW (under­stand­ing peo­ple stay­ing engaged) You’re in flow when you’ve lost all sense of time. The rea­son you stay in flow is that you think you’re just one com­pile away from an incre­men­tal improve­ment. If you thought you were (as you are) twen­ty com­piles away, you’d stop.

Game design­ers get this: how to get peo­ple into flow state. 

Flow equals Chal­lenge in a bal­anced pro­por­tion to Knowl­edge and Skill to meet it.

Base­camp gets out of my way. It’s not about he soft­ware tool, it’s about what the user is using the tool to do.

Expe­ri­ence spi­ral: Get them involved, build interest/motivation, chal­leng­ing activ­i­ty, pay­off.

User as hero.
And in the hero’s jour­ney, you?re job is to be the wise help­ful mentor/sidekick.

HERO OVERCOMES BAD THING is the key point — changes user. If that’s not part of the sto­ry­board, don’t do the project.

Map out the jour­ney, how will the user change.

The mar­ket for some­thing to believe in is infinite.

google this to find the video: “visions clash planes crash” Sara McLaugh­lin vid on what a 150,000 USD video could buy.

Trib­al iden­ti­fi­ca­tion. Are they a part of the tribe because they’re pas­sion­ate about hte pro­duct, or are they pas­sion­ate about the pro­duct because they’re a mem­ber of the tribe.

Leg­ends gos­sip sto­ries.

Here’s an acid test: when you have a pas­sion­ate user base, they will get accused of being sheep, a cult. DON’T pull toward the cen­tre. Delight the peo­ple on the oth­er side.

Don’t always lis­ten to what they say, it may con­flict with what they real­ly want. When you ask peo­ple to explain their choic­es, their choic­es change.

User Hap­pi­ness graphed again­st num­ber of fea­tures. (37Sig­nals)

The secret? It doesn’t mat­ter what they think about you. It’s not abou tyou. And it’s not about what you do. It’s about what the user feels about them­selves.

How do you give the user an I RULE! kick­ass feel­ing.


How and Why to Pod­cast an Event

Mod­er­a­tor: John All­sopp , West­ern Civil­i­sa­tion
Mack May Blue Fla­vor
Max­ine Sher­rin West­civ
Eric Mey­er Prin­ci­pal, Com­plex Spi­ral Con­sult­ing
Alex Williams Exec Producer/Found, Pod­cast Hotel


Always have a Back­up AW
check your sound lev­els
Audio Hijack Pro for live record­ing.
Garage Band wasn’t reli­able. (They were record­ing at 192kbs and run­ning
oth­er apps simul­ta­ne­ous­ly)

Record as close to source qual­i­ty as you can, sam­ple down.

S5 Slideshow runs in browser while pod­cast plays.

Cre­ative com­mons music: sources?
Cre­ate an “asyn­crho­nous Event” All­sop had 60,000 down­loads for an event where 320 peo­ple par­tic­i­pat­ed.

Max­ine had some­one from WWF say they wouldn’t come next year — they’d watch the pod­cast rather than burn the car­bon and mon­ey to get there.


Daniel Catt
Glen Mur­phy UI Soft­ware Engi­neer, Google
PJ Hyett
Jared Upton-Cosulich Founder, Com­mu­ni­ty­Walk

Jared, Com­mu­ni­ty­Walk guy: 

instant maps, add a Quick­time Panoram­ic to a mark­er.

Explore pulls the pic­tures out into a click­able index.

PJ: Way­far­ing
Mis­sion to make it as dead sim­ple to make a map as pos­si­ble.
You can see oth­er peo­ple track­ing the map.

Mur­phy: MeHere
Placeopedia.com : WikiEn­try to Map app.

Grease­mon­key script that lets you add a Cen­ter Map on Me func­tion, gives GPS func­tion­al­i­ty to your Browser.

Dan Catt: Yahoo
Always wrap KML in a net­work link: this ensures it will get updat­ed time to time, rather than being down­load­ed once and rot­ting.



BLUETOOTH tag­ging as well.
If there’s one blue­tooth device that knows where it is, your phone will grab that info and upload it as well. “35 Ways” search on google.


Yahoo maps can take swf mark­ers.

Zone­tag: Cel­lID gets put into an image via the CELL loca­tion on your phone.

E9? Anoth­er map­ping tour.


League of Tech­ni­cal Vot­ers

Moti­vat­ing tech­ni­cal experts to effec­tive­ly influ­ence the polit­i­cal process.”

Look­ing to extend beyond sin­gu­lar issue advo­ca­cy into a com­mu­ni­ty, bridge the gap between high lev­els of tech­in­cal exper­tise among the geeks and the low lev­el of exper­tise among leg­is­la­tors and their staff.

Rep­u­ta­tion­al sys­tems nec­es­sary so that infor­ma­tion is ver­i­fi­able and trace­able — don’t want the Wikipedia mod­el of sub­jec­tive edit abil­i­ty with no account­able track­back.

(Exam­ple Stem Cell researchers want­i­ng to ensure deci­sions are based on infor­ma­tion rather than opin­ion or belief)

Secu­ri­ty and pri­va­cy geeks want it — dif­fi­cul­ty is the leg­is­la­tors and staff: dif­fer­ent mind­set.

Don’t have time dur­ing leg­isla­tive ses­sion (but isn’t that pre­cise­ly when they need to be influ­enced?)

Tagon­o­my of Bill evo­lu­tion.

The staffer who takes the phone calls in a phone attack isn’t the one get­ting the mes­sage in to the Rep­re­sen­ta­tive. the raw infor­ma­tion she gets is I got 25 calls again­st bill X — no sum­ma­ry of why, what points. The leg­isla­tive assis­tant needs a sin­gle page expla­na­tion of why the bill is wrong, a mea­sure of the oppo­si­tion, and talk­ing points that she can feed to the rep to say explain­ing his posi­tion and respond­ing to crit­i­cism.

We nev­er do a require­ments doc­u­ment before we write a bill — and the exi­gen­cies are iden­ti­cal. Stake­hold­ers need to be gath­ered, experts need to inter­ject, and clear spec­i­fi­ca­tions need to be draft­ed.

Draft leg­is­la­tion is nev­er per­fect — it is expect­ed to be manip­u­lat­ed and mold­ed — but it’s not always the right peo­ple doing that.

Isen­berg: The tele­com bill that was sched­uled to go through the con­gress actu­al­ly said that Yahoo chat over IP would require an FCC license, that a cof­fee shop with a linksys would need an FCC license, that Skype would require an FCC license, and nobody who draft­ed the bill were aware of just how unen­force­able those reg­u­la­tions would be. Digestible, focussed, cred­i­ble infor­ma­tion.

Civic­Space has been con­sid­ered but it’s a dif­fer­ent mod­el. Dru­pel starts to choke at around 90,000 nodes.

Revenge of the Blog­gers: Elec­tion 2008

Michael Krem­pasky Edel­man Red State
Mar­cos Moulit­sas: Dai­lyKos
Ruby Sin­re­ich Web Maven of NetcentricCampaigns.org & Founder of OrangePolitics.org, Net­cen­tric Cam­paigns
Hen­ry Copeland Founder, Blogads.com

Ruby: Local organ­is­ing in Chapel Hill again­st red light cam­eras — expos­ing astro-turf organ­i­sa­tions, involve­ment of ven­dor in polit­i­cal process. 

2.5 years 18,000 com­ments at OrangePolitics.org 400–800 vis­i­tors a day, 10 keen­ers who do noth­ing but post and com­ment.

Dai­lyKos — Vis­its: cou­ple hun­dred thou­sand a day, breaks into mil­lion a day around elec­tions 400 diaries a day 10+15 thou­sand com­ments a day.

Con­ser­v­a­tive Blogs tend to focus on work­ing with­in the exist­ing mech­a­nisms, while lib­er­al or left blogs tend to focus on build­ing mech­a­nisms out­side the estab­lished struc­tures. (Krem­pasky) But it may be sim­ply a func­tion of the fact that Repub­li­cans are in pow­er. (Mar­cos)

Mar­cos: We don’t have a lib­er­al media machine like Fox, Wash­ing­ton Times, etc.

Democ­rats didn’t build the machin­ery con­ser­v­a­tives did. The left is doing what the Right did decades ago.

Krem­pasky: We’ve had a vice pres­i­dent shoot some­body, a for­mer aide arrest­ed for shoplift­ing, a busi­ness deal mis­han­dled extra­or­di­nar­i­ly bad­ly, and we still may win. We can’t be fault­ed for the inep­ti­tude of our adver­saries.

there’s a com­mu­nal dynam­ic miss­ing on the right: Kos is a big blog with a com­mu­nal aspect, most big con­ser­v­a­tive blogs don’t allow com­ments.

Krem­pasky: Not sure rel­a­tive val­ue of cre­at­ing lob­bies where peo­ple can hang out talk­ing to each oth­er ver­sus going out there and doing some­thing.

Moulit­sas: Video blog­ging will be huge in 2008

Krem­pasky: The blogs that use the things we know about pol­i­tics that already work.

Ruby: 2008 is too late. MidTerms are going to be huge. Organ­is­ing has to be hap­pen­ing now. There’s a broad­er tool­box avail­able. Blogs are the home­base for strong social net­works — want to see cam­paigns com­ing to the social net­works rather than vice ver­sa.

Krem­pasky: the argu­ment in 2004 was about who got blog­ging bet­ter. But it ought to have been about which is more impor­tant: blogs or a 6 mil­lion per­son email list micro­tar­get­ing and get­ting peo­ple out to talk to their neigh­bors.
Bright shiny objects don’t win elec­tions, and if you keep focussing on the lat­est tech­nol­o­gy rather than the most effec­tive meth­ods, you’ll con­tin­ue to get beat. Don’t think of a web­site as a 30 sec­ond tele­vi­sion com­mer­cial, think of it as the envelope to a direct mail piece. You just need to get them to open the enven­lope, then get a rela­tion­ship going and keep talk­ing.

Q: Is blog­ging the death of activism?
Mar­cos: Before you get active, you talk about what you do.
Krem­pasky: Every time the democ­rats get togeth­er and a drum cir­cle breaks out, Repub­li­cans cel­e­brate. You’re social­iz­ing with each oth­er and not get­ting out and talk­ing to any­body.

The Clue­train Man­i­festo

Mod­er­a­tor: Hen­ry Copeland Founder, Blogads.com

Doc Searls Senior Edi­tor, Lin­ux Jour­nal
Heather Arm­strong Author, Blur­bodoocery
Hen­ry Copeland Founder, Blogads.com
Bri­an Clark Founder/CEO, GMD Studios/IndieWire

Doc: Back in 98 the dot com mad­ness was hav­ing its hey­day. Locke, Wein­burg­er and I were friends com­plain­ing about the com­plete dis­con­nect between what was hap­pen­ing on the net and what was being fund­ed. Adver­tis­ing would save every­thing. We could recre­ate awful things, like Shop­ping Malls! on the web! 

So we whinged about it on the phone.

Con­ver­sa­tions are fire. Mar­ket­ing is arson.

Nail­ing up a 95 the­sis like Mar­t­in Luther on a web page — we fig­ured 95 because that worked for Luther. The Clue­train name was serendip­i­tous. Doc men­tioned an epi­taph on a star­tup: the clue­train stopped there four times a day and nev­er made a deliv­ery. We added Man­i­festo because that worked for Marx.

The seed was this: We are not seats or eye­balls or endusers or con­sumers. We are human beings and our reach exceeds your grasp: deal with it.

Mar­kets are con­ver­sa­tions.

Pow­er shift: the mar­ket can self organ­ise, they can com­mu­ni­cate to one anoth­er, it’s a health­ier envi­ron­ment for the mar­ket.

We were out to chal­lenge the con­cept that the con­sumer is a gul­let: he exists to gulp prod­ucts and crap cash.

Com­pa­nies are ter­ri­fied to their cus­tomers. Blog­gers are scary because if they have a bad expe­ri­ence they tell thou­sands of their friends. (Clark)

Do we have empow­ered con­sumers? Heather Arm­strong: she sold Nikon D70s like crazy with her pic­tures and tes­ta­ment to how well the cam­era works — nev­er been paid by Nikon, nev­er heard from them. And now she’s think­ing about a switch, and realis­es she’s a force to be reck­oned with. “My site is a high­ly effec­tive brochure for their pro­duct.”

Motoro­la doesn’t want to have feed­back about what their mobile ?phones will do. They have 150 prod­ucts lined up that they intend to make you want.

Clark: the web is the cus­tomer ser­vice for prod­ucts now. I don’t call cus­tomer ser­vice when I have a prob­lem, I google the prob­lem.

Arm­strong: Love the I Hate Best Buy web­sites. Would nev­er go there to buy a cam­era.

Doc: Microsoft has 300 blog­gers. It can’t hurt to have lots of peo­ple blog­ging from Long­horn and Vis­ta got changed because they’re out there get­ting feed­back and the feed­back shapes the pro­duct.

(Copeland) Threadless as the pre­mier Clue­train Com­pa­ny — in which the com­mu­ni­ty cre­ates the pro­duct and buys the pro­duct.

Doc: com­pa­nies get start­ed because of a pas­sion. Nobody starts a com­pa­ny to “return val­ue to stock­hold­ers.” Druck­er said your employ­ees come first, your cus­tomers come sec­ond, your stock­hold­ers come third. Nobody believes that any­more, which is a shame.

Are there non­prof­its using blogs to spread their word. Green­peace. PETA in myspace. Peta did some viral video and had 200,000 — giv­ing the com­mu­ni­ty some­thing to do togeth­er. Grey album: the gray­ing of the blogs in one day to sup­port rights of Mash Up.

Bar­lowe dec­la­ra­tion of the inde­pen­dence of cyber­space: doc rec­om­mends “Death from Above” which talks about the assym­me­try of … CEOs post WWII were dis­pro­por­tion­ate­ly for­mer bomber pilots, because one job was suit­ed to the oth­er.

Sav­ing the Inter­net” — we have big band­width down, nar­row up because the big com­pa­nies still think it’s going to be like cable TV.

Next 7 years, what’s com­ing down the pipe? Clark: Gam­ing will set up sit­u­a­tions that accord­ing to social behav­iourists shouldn’t work — peo­ple work­ing coop­er­a­tive­ly in groups of 5000 with­out lead­er­ship.

[NOTES to my com­ment] In respon­se to Brian’s point that we might in 7 years see 5000 peo­ple act­ing as a group with­out lead­ers in the­se mas­sive­ly coop­er­a­tive sit­u­a­tions, I think we’ve already seen it and that was a cou­ple years back when 30 mil­lion peo­ple agreed a date to show up on the streets all over the world to protest the inva­sion of Iraq. (With the quirky excpep­tion of Cal­i­for­nia, which had theirs a week lat­er) I’ve been an activist for decades and what blew me away about that was the way the sim­ple agree­ment about what day to hold that protest was a com­plete­ly decen­tralised deci­sion — no lead­ers, no major groups took on a cen­tral coor­di­nat­ing role the entire process was organ­ic in that way that looks like mag­ic, because you’re see­ing some­thing inex­plic­a­ble.

Ruby or Japhet or any­one in this room who has done organ­is­ing know how much work those sim­ple deci­sions usu­al­ly are — you have to nego­ti­ate between groups, there’s always stu­pid nig­gling about con­flict­ing events and the gra­di­ent of mes­sag­ing and who’s in and who’s out. But this uni­fy­ing pas­sion of oppo­si­tion just blew that away and with­in the space of a cou­ple weeks, the con­cen­sus was so clear and so big it became unstop­pable.

I don’t think I’ve seen any real appre­ci­a­tion of just what a phe­nom this was — it was the biggest sin­gle glob­al protest in the his­to­ry of the plan­et, and it was brought to us by the hive mind of the inter­net. It’s the begin­ning of the evo­lu­tion of a mam­malian brain for the plan­et. [END OF NOTES]

Doc: We are all authors of each oth­er — and that’s what author­i­ty is — the per­mis­sion to shape.


Build­ing Buzz

Jamison Stafford Iven­ta Corp
Rufus Griscom ceo, Nerves
Kei­th Rich­man Break Media
Philip Kaplan CEO, AdBrite Inc
Joan­na Angel Porn Star, BurningAngel.com

Phillip Kaplan, cre­at­ed Fucked Com­pa­ny (dot­come crash moan site — remem­ber?) which he nev­er spent a dime on mar­ket­ing.

Break.com is Alexa rank #300???????????? 356 to be pre­cise. And it launched in Novem­ber.

Philip? Mak­ing it per­son­al: Con­tact Pud (Not con­tact us) Mak­ing your staff famous. mak­ing your­self famous. Mak­ing your vis­i­tors famous.

Burn­ing Angel: Have a star, have a rep, a cheer­lead­er. Go to any­thing relat­ed to Sex, Music, be there. MySpace — impor­tant to be there. More peo­ple will look at myspace than your web­site no mat­ter how big your myspace is. (Joan­na has 30,000 friends on MySpace). Keep a blog. Not that excit­ing to be film­ing pornog­ra­phy per­son­al­ly, but oth­er peo­ple are REALLY inter­est­ed in that per­son­al glimpse. Blogs are free.

PK: Richard Bran­son & Vir­gin
Hugh Hefn­er & Play­boy

Rufus: Nerve was envi­sioned as next gen­er­a­tion Play­boy but with spokesper­sons who wore glass­es and spoke in com­plete sen­tences. “We have today half the buzz as five years ago and five times the rev­enue.” (re Nerve in the NYT)

Fucked Com­pa­ny sky­rock­et­ed when wwwac.org mail­ing list got a write up (which PK wrote) say­ing what an awful site FuckedCompany.com was. Using the Howard Sterne the­o­ry that peoiple who like you lis­ten 3 hours a day, peo­ple who hate you lis­ten 4 hours a day.

Nerve paid a dol­lar a word to attract big writ­ers to cre­ate con­tent for their site. 

Break.com: We don’t spell check. We’re not smarter than you. We’re not bet­ter than you. We try to appeal the side of guys that likes to see dumb things.
Slow­ly added the name being incor­po­rat­ed into the video.

Iven­ta Suit: Make your audi­ence your staff, del­e­gate the respon­si­bil­i­ty and give them tools to organ­ise. If you’re a fan and you go out and post links on three hun­dred web­sites or do sten­cils you can upload a pho­to and your street team lead­er can con­firm that you get 300 points, turn it into a com­pe­ti­tion for points, may­be give them a blog or tick­ets or pro­duct give­aways or oth­er ben­e­fits. (He does this with Fan base for Korn, Metal­li­ca etc.) Not very expen­sive, but asso­ciate your­self with an excit­ing brand. Street teams start at 0 and can go to 100,000 to sev­er­al mil­lion real­ly fast.

Rich­man: Don’t do any­thing in your com­mu­ni­ty that you wouldn’t want to do. Refresh con­tent. You want to see what’s changed. As soon as it looks like noth­ing has changed.

PK: things you can do to get peo­ple com­ing back: Adbrite reach 400 mil­lion pages a day. STart­ed from 0. Every­body who buys ad space we try to turn into sell­ers. Cre­at­ed a game and you can bet on the com­pa­nies that you thought might go out of busi­ness. Office pools got cre­at­ed, peo­ple start­ed bet­ting on their own com­pa­nies telling their friends.

Nerve would trade ad space with Salon few years back. Now have 8–9 dif­fer­ent sec­tions, with Nerve Rec­om­mends sec­tions. Adver­tis­ing grow­ing faster than oth­er rev­enue streams. So our dri­ve is to increase traf­fic. The pre­mi­um sec­tions are less and less inter­est­ing. SEO of course is impor­tant


tags need to be right.

Iven­ta Suit: Loy­al­ty sys­tems. You get points for stick­ing with a pro­duct, a com­pa­ny or an arit­st will have some unique piece of con­tent like an auto­graphed album and will put it up for auc­tion.

Press: PK says press was the main dri­ver, total­ly free, for his traf­fic. PR firms cost. I could get the arti­cles I want­ed writ­ten. I wrote a let­ter to Howard Stern and how he want­ed to be on the show. Week lat­er had a 20 min­ute phone inter­view. Recent­ly raised 12 mil­lion for star­tup. Found a writer who wrote about a sim­i­lar sub­ject, his email address on wallstreetjournal.com and pitched it. Front page of Busi­ness sec­tion with a stip­pel pic­ture. Help them do their job and they’ll love you. Stack of press releas­es? Not the same as a phone call from the CEO.

Rufus: 1.5 mil­lion a mon­th. Help the jour­nal­ist please their edi­tor.
Peo­ple are more acces­si­ble than you think.

Ambi­ent find­abil­i­ty:

Search results page: #2 most vis­it­ed page — where’s the fight over real estate that you get on the front page.

Usabil­i­ty is not the be all and the end all. Is it rel­e­vant? Is it use­ful? Is it pret­ty? Attrac­tive images make peo­ple hap­py. Hap­py peo­ple are pleased with your site.

Bub­ble up com­mon search terms (i.e. Jobs should be on the top menu)

Archi­tec­ture and site design have direct impact on your believ­abil­i­ty and trust fac­tors.

Speci­fic search terms: cancer.gov was hap­py with being topped ranked return on search term can­cer. But they were being drowned by oth­er sites ranked high­er on “breast can­cer” and “lung can­cer”.

Ambi­ent find­abil­i­ty: The abil­i­ty to find any­one or any­thing from any­where at any­time.

A wealth of infor­ma­tion cre­ates a pover­ty of atten­tion.”

Child tags WITH BREADCRUMB fea­tures.

David Brin: The Trans­par­ent Soci­ety.

In a world of more and more haystacks, how do we cre­ate big­ger needles? How do we describe ‘About­ness’ in a way that increas­es the find­abil­i­ty of our doc­u­ments.

Steve Krug: Don’t Make me Think (book)

Who’s going to help? The Revenge of the Librar­i­ans!!! Meta­data. Tag­ging. Throw away tax­onomies. Lets go to a crazy world where any­one can use any word to tag their con­tent.

The old way cre­ates a tree. The new rakes leaves togeth­er. –David Wein­berg­er

The leaves are those cool flickr clouds of mean­ing. And leaves rot. To feed trees.

Pace Lay­er­ing

slow Fast
nature cul­ture gov­er­nance infra­struc­ture com­merce fash­ion art

PodZinger: speach audio to text con­tent.

Rums­feld: things we know etc etc and unknown unknowns — things we don’t know we don’t know.

Search has become the new inter­face of com­merce. And gov­ern­ment.

Invert­ed L of Nav­i­ga­tion as anchor cred­i­bil­i­ty, and leave the user to shape the expe­ri­ence with­in that (Wikipedia)

Chicago Crime mashup: live data fom chicago police depart­ment into google map.

Tran­sit strike live mashup with live reports from the streets of what was easy or hard to do.

Human Brain is not evolv­ing as fast as the explod­ing world of infor­ma­tion.

What Peo­ple are Real­ly Doing on the Web

Mod­er­a­tor: Joel Green­berg Sr Plan­ner, GSD&M

Hol­land Hof­ma Brown VP Inter­net Pan­el Mgmt, Har­ris Inter­ac­tive
Joel Green­berg Sr Plan­ner, GSD&M
Michele Madan­sky VP Corp & Sales Research, Yahoo!
Max Kale­hoff VP Mktg, Nielsen Buzz­Met­rics

Eric von Hip­pel Democ­ra­tiz­ing Inno­va­tion


94% using inter­net for 5+ years
One third would rather email than call a friend
30 percen shop online
1 in 3 pri­ma­ry sourc eof news

Gen­er­al pub­lic trusts Tele­vi­sion over News­pa­pers over inter­net.

BUT SXSW inter­vie­wees trust News­pa­pers first inter­net next 3% trust TV.

Men read­ing blogs more than wom­en. young males dom­i­nate. but 29% of males over 60 have read a blog.

53 per­c­dent of stu­dents have read a blog in last 30 days.

60% of SXSW have read a blog in the last hour.
72% have post­ed replies.

Gen­er­al users are not mov­ing every aspect of their lives on line.

Yahoo gets 2 ter­abyte of data a DAY. More than library of con­gress.

Tru­ly, Mad­ly, Deeply Engaged. http://Summitseries.yahoo.com

Com­mu­ni­ca­tion is killer app

MySpace is now in top ten in the US.

Face­book came into top 20 this year.

Yahoo answers: social search.

Nielsen Buzz­met­rics: Mon­i­tor mea­sur­ing cus­tomer sen­ti­ment and views expressed online.

Word of mouth far more influ­en­tial than any othe infor­ma­tion source.
67% in 1977 to 92% in 2005.
Dri­ven by CGM Con­sumer Gen­er­at­ed Media.

of the top 10 search terms on the top 20 brand names, only 26% was gen­er­at­ed by those brands: the rest was con­sumer chat­ter or even activist sites.



copies of the pow­er­points:

Social­Web: human answers to ques­tions rather than 100k search results.


Adding video to your blog

Eddie Codel Pro­duc­er, Geek Enter­tain­ment TV
Schlo­mo Rabi­now­itz Jan­i­tor, SOAPBOX Kunst­werks
Mike B Slone Founder/ Cre­ative Dir, InkNoise Inc
Michael Verdi freevlog.org
Sarah Hep­o­la Writer, The Morn­ing News

our­me­dia: cre­ative com­mons licence options
bliptv: dit­to, but non­com­mer­cial right to
Fire­Ant — rss video sub­scrip­tions
Val­ley­Wag (who was that guy at the par­ty)?
Vlog­ger­Con: how­to on per­son­al nar­ra­tive. Node101

Organ­ised way to cap­ture and archive dai­ly­ness.

Michael uses: Sanyo XATCI C5: Takes still pic­tures, pis­tol with a fli­paround.
Look for a fli­paround to mir­ror ToCam­eras.
InkNoise for upload­ing media, tied to your blog via RSS?

Com­pres­sion, file­size, band­width: 4–5 megabytes per min­ute 6-700kbs 320x240px
Mpeg lay­er 4,
Win­dows media encoder dual pass.
Freevlog step by step tuto­ri­al

10USD per mon­th if you don’t go Rock­et­Boom pop­u­lar

Google Video: Check their license — they get incon­tro­vert­ible rights to rebroad­cast, they own your video in per­pe­tu­ity???????

Sound­track of our life — check it out sto­ry of alter­ca­tion with secu­ri­ty over dig­i­tal rights at a cold­play con­cert.

What is the Future of Radio?

Elise Nordling Music Dir/DJ of Indie Pop Rocks!, SomaFM
Celia Hirschman One Lit­tle Indian/Downtown Mar­ket­ing KCRW
Roman Mars Pro­duc­er, Third Coast Fes­ti­val
Tim West­er­gren Founder, Pan­do­ra
Kev­in Smok­ler

Celia: Record indus­try came out of entre­peneurs who built a struc­ture for rais­ing artistss’ vis­i­bilty — radio being the back­bone.


Pan­do­ra got a lisence to play music with con­di­tions that make it more radio-like : no more than 12 skips in an hour, can’t do music on demand, you lis­ten to what they stream basi­cal­ly so it’s not com­pet­ing with buy­ing a CD, and more like lis­ten­ing to the radio.




Flickr is not a hip­py knock­off.
Wikipedia is not like any­thing that has exist­ed before.
The net­worked com­mu­ni­ty is no longer hang­ing on the coat­tails of Gates.
Only in the US do dying phone com­pa­nies lob­by the gov­ern­ment as if they were Indi­an Casi­nos.
Vision­ary in Res­i­dence: auda­cious and freaky, not a Har­ry Pot­ter book
I live out of my lap­top now.
Nation­al bor­ders are like speed bumps.
Fran­tic col­li­sions of fun­da­men­tal­ist the­o­ry with real­i­ty.
Neil Gaiman: We’re the sink that the gut­ter drains into. And today they’re so impor­tant that embassies are being set on fire over what they’ve done.
Meathook future vs the Bright Green Future. There are things that can move the slid­ers, but we’ve not invent­ed the vocab­u­lary yet. There’s smoke fill­ing the the­atre but the exit signs are a tan­gled non­sense.
Gib­son: the street finds its own uses for things.
Spime: it’s not a word, it’s a tag. it’s a the­o­ry object. Any word in any lan­guage means what the pop­u­lar con­cep­tion of it is. Cyber­space in gib­son is a con­scen­su­al hal­lu­ci­na­tion: it’s not inter­net, yet it’s dat­ed.
Spime is a Spec­u­la­tive Imag­i­nary Object. Impor­tant in 6 ways:
1. It has a chip, or a bar­code, or a tag that names, sorts, ranks, shuf­fles it.
2. Local pre­cise posi­tion­ing sys­tem.
3. Pow­er­ful search engine. Auto-googling object.
4. Cradle to cradle recy­cleable
5. Trans­par­ent pro­duc­tion

3D vir­tu­al mod­elled object
Objects exist vir­tu­al­ly before they exist in real­i­ty (think online shop­ping)
Rapid­ly pro­to­typed: fad­gets

World Chang­ing: index of ways out of the smoke filled room.
A Spime is track­able in space and time.
Infor­ma­tion­al sup­port is so exten­sive and rich that they are sub­stan­ti­a­tions of imag­i­nary objects.
They begin as data. Vir­tu­al objects first, phys­i­cal objects lat­er.
The object: to build an INTERNET OF THINGS, not an inter­net of words.
A Civ­i­liza­tion­al step for­ward.
Pri­ma­ry advan­tage: I no longer inven­to­ry my pos­ses­sions in my head, it’s done by an inven­to­ri­al voodoo below my atten­tion lev­el. I don’t need to wor­ry where they are or how to get more. I don’t hunt for my shoes in the morn­ing, I just Google them. I am at ease in mate­ri­al­i­ty in a way I nev­er was before.

Big con­cept. Needs dis­trib­ut­ed intel­li­gence.

Make no deci­sion out of fear.

What’s required is a region­al nov­el about the Plan­et Earth.

Ser­bia has a small lan­guage, so they still have poets. Poets can be pret­ty famous in Ser­bia — almost like a right-wing con­ser­v­a­tive blog­ger.

His­tor­i­cal per­spec­tive, 1937. Carl Sand­burg:

The peo­ple yes
The peo­ple will live on.
The learn­ing and blun­der­ing peo­ple will live on.
They will be tricked and sold and again sold
And go back to the nour­ish­ing earth for rootholds,
The peo­ple so pecu­liar in renewal and come­back,
You can’t laugh off their capac­i­ty to take it.
The mam­moth rests between his cyclonic dra­mas.

The peo­ple so often sleepy, weary, enig­mat­ic,
is a vast hud­dle with many units say­ing:
“I earn my liv­ing.
I make enough to get by
and it takes all my time.
If I had more time
I could do more for myself
and may­be for oth­ers.
I could read and study
and talk things over
and find out about things.
It takes time.
I wish I had the time.”

The peo­ple is a trag­ic and comic two-face: hero and hood­lum:
phan­tom and goril­la twist­ing to moan with a gar­goyle mouth:
“They buy me and sell me…it’s a game…sometime I’ll
break loose…”

Once hav­ing marched
Over the mar­gins of ani­mal neces­si­ty,
Over the grim line of sheer sub­sis­tence
Then man came
To the deep­er rit­u­als of his bones,
To the lights lighter than any bones,
To the time for think­ing things over,
To the dance, the song, the sto­ry,
Or the hours given over to dream­ing,
Once hav­ing so marched.

Between the finite lim­i­ta­tions of the five sens­es
and the end­less yearn­ings of man for the beyond
the peo­ple hold to the hum­drum bid­ding of work and food
while reach­ing out when it comes their way
for lights beyond the pris­on of the five sens­es,
for keep­sakes last­ing beyond any hunger or death.
This reach­ing is alive.
The pan­der­ers and liars have vio­lat­ed and smut­ted it.
Yet this reach­ing is alive yet
for lights and keep­sakes.

The peo­ple know the salt of the sea
and the strength of the winds
lash­ing the cor­ners of the earth.
The peo­ple take the earth
as a tomb of rest and a cradle of hope.
Who else speaks for the Fam­i­ly of Man?
They are in tune and step
with con­stel­la­tions of uni­ver­sal law.
The peo­ple is a poly­chrome,
a spec­trum and a prism
held in a mov­ing mono­lith,
a con­sole organ of chang­ing themes,
a clav­ilux of col­or poems
where­in the sea offers fog
and the fog moves off in rain
and the labrador sun­set short­ens
to a noc­turne of clear stars
serene over the shot spray
of north­ern lights.

The steel mill sky is alive.
The fire breaks white and zigzag
shot on a gun-met­al gloam­ing.
Man is a long time com­ing.
Man will yet win.
Broth­er may yet line up with broth­er:

This old anvil laughs at many bro­ken ham­mers.
There are men who can’t be bought.
The fire­born are at home in fire.
The stars make no noise,
You can’t hin­der the wind from blow­ing.
Time is a great teacher.
Who can live with­out hope?

In the dark­ness with a great bundle of grief
the peo­ple march.
In the night, and over­head a shov­el of stars for keeps, the peo­ple
“Where to? what next?”

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