Every Ted winner gets to make a wish. Sylvia wished we would all campaign for Marine Reserves. I’m helping Sylvia. How about you?
Brian Fitzgerald
30+ years geek-tweaking Greenpeace, which has allowed me to combine my love of technology, globally people-powered trouble-making, hippy do-goodery, and boats.
Farewell the Sirius: second star to the right, and straight on til morning.
They gathered to farewell a ship — former captains, campaigners, and crew — and raise a toast to a creature of steel and wood and rope which had been their home, their guardian, their fierce champion, and occasionally their trickster nemesis. A...Read moreRadically goofy: Mister Splash Pants and the Geography of Hope
Well whaddya know. Calgary Journalist Chris Turner has written an outstanding article about the phenomena of Mister Splashy Pants for the Globe and Mail. I say “outstanding” not just because I’m button-popping proud to see thi...Read moreA few Greenpeace campaign tools described
I used a couple-three internal buzz words the other day in an email exchange, and was asked to define a “Pre-order Petition,” a “Buzz Visualizer” and “Brand Judo.” These are examples of a few tools that Greenpea...Read moreThe Complete Idiot’s Guide to climate negotiations
Hi kids! Have you been watching the proceedings of ANY multilateral process (Earth Summit, Copenhagen Climate Summit, you name it) and wishing you could turn clear commitments to saving the planet into mush? Here's a handy guide to one of the greatest diplomatic tools ever invented: BRACKETS!!Read moreDriving Apple to boast about green MacBooks
Apple launches the new MacBook with a TV ad touting the MacBook as “the greenest” While I’m awaiting the reviews from our tech folks as to how much of that is greenwash and how much is substance, Ethical Corporation heaps praise...Read moreCrazy Davids vs Insane Shelliaths
My favourite ad of all time is Apple’s “Here’s to the crazy ones…” As someone who has personally worked with crazy, been accused of crazy, and sees the organisation he’s volunteered for and worked for regularl...Read moreSweet, green apple
It’s nearly midnight, and tattered remnants of Team Green my Apple are still in the office. Zeina is practically hoarse from whooping. Elaine has gone home after a marathon Flash coding exercise to change the front page of the Green my Apple...Read moreLetter to an activist
Dear X, Yesterday we had an argument. The crux of our argument is this: You believe real actions to save the planet are taken by trained, specialist activists. Online actions, such as emails from a supporter don’t count. You called them ...Read more10 questions to people-power your activist campaign
Over the weekend, I was lucky enough to hang out with a fine bunch of rabblerousers. We talked about movement building, and the kinds of things that make some campaigns successful in attracting big, unruly crowds, and the kinds of things that tur...Read moreWhat nearly killed Mister Splashy Pants…
Ok, we all thought it was a funny name: when we launched our name-a-whale competition, we had over 11,000 entries that we split up among our Communications Team members to select five each to go forward as finalists. We had poetry, we had mytholo...Read moreGreenpeace International migrates to Planet Three
Planet III — launched May 2010 It sounds like Sci Fi. But it’s the latest incarnation of the “Greenpeace Planet” website and Content Management System, which we launched today. It involved more than a year of effort, lots of sweat and blood ...Read moreHow many olives to make a bottle of oil?
You gain a new appreciation of the olive oil you slather on your salad or cook your vegetables in when you know that every litre is made up of 1,375 olives that took 47 minutes to pick. // // // ]]>On Saturday I got to pick olives once again. Y...Read moreScrew nature: it’s about the fate of the Lolcatz
Sumatran Tigers? Fuggetaboutit. Activism is about cat videos. I was a proud participant in the SOPA protest. This website, along with 25 Greenpeace websites and every website I could influence, went dark to demand the internet remain a haven of f...Read moreWho’s driving whom?
I’ve just uploaded the presentations I made at the E-campaigning forum. One, Who’s Driving Who, is from the public event and charts a short history of Greenpeace online participatory campaigns, including Green my Apple. It’s int...Read moreIt was Jackson Browne that made me invade that nuclear test site, sir…
Grateful Child is a self-described elderly hippy living in Connecticut who pings all of us at Greenpeace with love every now and again. He sends encouraging messages when we save whales. He made up mugs and mousemats for the web team to say thank...Read moreThank you, Earth Day
Today was a good day. Greenpeace offices around the world did something extraordinary for Earth Day. We set aside our national differences, we erased our borders, and focused on doing one simple thing globally. All we did was drive a video up int...Read more25 years with Greenpeace
Twenty Five years ago today, I stuck my foot in a door. It was a trick that Cathy Dees, my field manager and trainer, taught me, for ensuring that no suburban housewife in any devo turf was going to terminate my rap before I’d got to the bi...Read moreCan this Earth Day video get more views than Justin Bieber?
Yes. It can. To everyone who tweeted, Facebooked, up-thumbed, blogged, emailed, IMed and otherwise digitally disseminated our “Give Earth a Hand” Earth Day video: YOU ROCK. We asked if we could beat pre-teen hearthrob JB’s ...Read more1992: A memo to Greenpeace from David McTaggart
I was reminded by a friend of this email, written by David McTaggart in 1992 and sent widely throughout Greenpeace at the time. The internal squabble it was intended to address is long a thing of the past, but the summation he gives of the organi...Read moreGreetings, Hippies: my Greenpeace induction speech.
I'm here to tell you, kids, that your real parents were hippies. And guess what? It’s genetic. You're hippies too.Read moreSearch:
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No Passengers · There are no passengers on Spaceship Earth: only crew. –McLuhan
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