I love User Generated Content. I’m really lucky to work with some extremely bright and creative folks, and we bend our talents every day to task of finding new ways to communicate the threat of climate change. But every time we open up the door and invite visitors to our website to join the party, I’m gobsmacked by the cleverness you uncover when you crowd-source.
Last week we launched action-pact.org (thanks, Crina! Thanks, Circul8!), a different kind of virtual march, in which you upload your image onto a cardboard box character, slap your slogan across its chest, and pack it off to Copenhagen with your message. There’s a facebook connect element and your character stars in its own video that you can send to friends.
Here’s some of the truly wonderful, funny, inspiring, powerful, and creative reactions we’ve seen so far — 10,000 packages generated in the less than two weeks since launch!
The best slogan gets slapped on a banner and will get displayed Greenpeace-style at Copenhagen. So create your own, and vote for your favorites, at action-pact.org

My name is Brian Fitzgerald, and I lead the (multiple) webby-award winning digital communications team at Greenpeace International. This blog is (mostly) a glimpse behind the scenes at Greenpeace and a repository for lessons learned and experiments in online activism and social media. I believe that Planet Earth is evolving a mammalian brain, and that the internet is knitting the neural cortex. We are the synaptic nerves that constitute its conscience.




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