My name is Brian Fitzgerald, and I lead the (multiple) webby-award winning digital communications team at Greenpeace International. This blog is (mostly) a glimpse behind the scenes at Greenpeace and a repository for lessons learned and experiments in online activism and social media. I believe that Planet Earth is evolving a mammalian brain, and that the internet is knitting the neural cortex. We are the synaptic nerves that constitute its conscience.
More me and mine here.

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