I watched this story from Environmental Graffiti jump in 7 hours up to around 100 diggs, then nearly double to 196 within 4 minutes as it landed on the front page. I posted it to all my Greenpeace groups on Facebook. (In the time it took me to post this, it jumped another 50).
Now, of all the stories on all the sites in all the world about the expedition that have gone out in the last four days, why did THIS ONE end up rocketing up the Digg ranks? If I knew the answer to that question, you’d see a lot more Greenpeace news on Digg!!!
My name is Brian Fitzgerald, and I lead the (multiple) webby-award winning digital communications team at Greenpeace International. This blog is (mostly) a glimpse behind the scenes at Greenpeace and a repository for lessons learned and experiments in online activism and social media. I believe that Planet Earth is evolving a mammalian brain, and that the internet is knitting the neural cortex. We are the synaptic nerves that constitute its conscience.
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