Travelin’
Tuesday, March 6th, 2007
I’m getting on a train to London today for a meeting, then off to Austin, Texas for the SXSW Interactive Festival, where Green my Apple is a finalist in the Web Awards.
By taking the train instead of the plane I’m foregoing 275 pounds in carbon expenditure. But by flying to Texas -no train from Amsterdam- I’m costing 3 Tons. I’m a TerraPass subscriber, so I offset, but offsetting of course isn’t good enough, as the too-funny folks at Cheat Neutral demonstrate in this wicked spoof.
So in addition to offsetting my carbon expenditure, I’m setting a personal goal of ensuring that I get a lot out of SXSW. Last year was a mind-opener for me, and I hope this year is too. Here’s the workshops that I’m finding interesting so far. Obviously, I got some choices to make, though we’ll have more than one member of Team Green My Apple there to cover the conflicts.
This is a strange venue for Greenpeace. There’s not much in the way of workshops that directly address activism issues per se, but I discovered last year just how much crossover there is between what we try to do with our online communities and how the music industry tries to build a fan-base, or the way the US political parties are using the web, between the principles of creating a passionate user for a game and a passionate advocate for the planet. And, of course, the Bruce Sterling Rant is worth the price of the ticket — and the carbon expenditure — all by itself.
I’ll be blogging whatever I go to in some form, either here or on the Greenpeace internal wiki (sorry, top secret, no access from outside the Hidden Island HQ Firewalls) 
Friday, March 9th
3:30 pm • The Real Story Behind Snakes on a Plane
The Real Story Behind Snakes on a Plane 9ABC 2007-03-09T15:30:00-06002007-03-09T16:30:00-0600 How did Snakes On A Plane become cult phenomena before it even came out? Thank the bloggers, a snake crazed Internet fan base and the best movie title ever. Surprisingly, New Line Cinemas was disappointed. They thought the Internet hype would bolster box office receipts more than it did. Is New Line not viewing the whole picture or is the hype created by blogs and social network sites overrated?
Alex Williams Dir of Community Dev, SplashCast
Corey Denis IODA Digital Mktg Mgr, IODA
Molly Wright Steenson Girlwonder.com
Kris Krug Pres, Bryght
[ back ]
Corey Denis IODA Digital Mktg Mgr, IODA
Molly Wright Steenson Girlwonder.com
Kris Krug Pres, Bryght
[ back ]
Saturday, March 10th
A Decade of Style 19AB 2007-03-10T10:00:00-06002007-03-10T11:00:00-0600 It’s been just over ten years since CSS1 was finalized, and almost 11 since the first CSS-supporting browser was shipped. A small group of grizzled veterans reflects on a decade of successes, triumphs, failures, disappointments, reversals of fortune, and just plain fun in the world of CSS and web design. Warning: may include surprising historical information, residual kvetching about past mistakes, and context for interpreting the next ten years.
Molly Holzschlag Pres, Molly.com Inc
Eric Meyer Principal, Complex Spiral Consulting
Chris Wilson IE Platform Architect, Microsoft
Douglas Bowman Visual Design Lead, Google
[ back ]
Eric Meyer Principal, Complex Spiral Consulting
Chris Wilson IE Platform Architect, Microsoft
Douglas Bowman Visual Design Lead, Google
[ back ]
10:00 am • Better than 1,000 Words: Video on the Web
Better than 1,000 Words: Video on the Web 12AB 2007-03-10T10:00:00-06002007-03-10T11:00:00-0600 If a picture is worth a thousand words, how much is online video worth? Ten thousand words? A million words? Adding video to your web site can convey much more than static pictures and truly engage your site visitors. This panel will cover how and why to move video content online including discussion of various video formats and digital rights management.
Will Law HostCast
Garrett Nantz Assoc Creative Dir, Big Spaceship
Chris Hock Group Prod Mgr, Adobe Systems Inc
Tim Napoleon Prod Line Dir, Akamai
Libby Freligh Dir Programmer Engagements and Evangelism, Brightcove
[ back ]
Garrett Nantz Assoc Creative Dir, Big Spaceship
Chris Hock Group Prod Mgr, Adobe Systems Inc
Tim Napoleon Prod Line Dir, Akamai
Libby Freligh Dir Programmer Engagements and Evangelism, Brightcove
[ back ]
10:00 am • Emerging Social and Technology Trends
Emerging Social and Technology Trends 18ABCD 2007-03-10T10:00:00-06002007-03-10T11:00:00-0600 Design is intricately linked to culture and technology, both of which are changing rapidly. What does this mean for designers? What are the currently emerging social trends and technologies and how will they affect the way we design and use products?This panel will discuss the following trends and what they mean for designers:- The line between designer and consumer is becoming blurred. You are what you contribute. Innovation is becoming democratized as more people have a voice in the design of the products they use. The DIY mentality and arts and crafts ethic is resurging.- The cost of technology is rapidly decreasing and becoming commoditized. Rich social media will become increasingly integrated into the environment and vice versa.- Consumerism is expression. We rely on objects to define us. We can create and purchase things to help us differentiate ourselves. Selection and composition are powerful ways to create.- Media is social. There is power in numbers and aggregation. Focused communities spring up organically and are good at judging, filtering, and describing. Yet individuality within these communities is encouraged and achieved through customization.
Laura Moorhead Sr Editor Culture, Wired
Andrew Blum Contributing Editor, Wired
Robert Fabricant Exec Creative Dir, Frog Design
Eliot Van Buskirk Columnist/Blogger, Wired News
Peter Rojas Engadget
Daniel Raffel Yahoo!
[ back ]
Andrew Blum Contributing Editor, Wired
Robert Fabricant Exec Creative Dir, Frog Design
Eliot Van Buskirk Columnist/Blogger, Wired News
Peter Rojas Engadget
Daniel Raffel Yahoo!
[ back ]
10:00 am • World Domination Via Collaboration
World Domination Via Collaboration 10AB 2007-03-10T10:00:00-06002007-03-10T11:00:00-0600 Many companies are so focused on the goal of building a community in order to exploit it that they skip a crucial step that ultimately hurts their business plan: Collaborating with users/customers to build a product or experience that can dominate the market because it’s great. It is possible to strike that balance: Building community, maintaining credibility, meeting organizational objectives.Meet company leaders whose models are steeped in user collaboration — and who have been working on the ground level themselves.
Jory Des Jardins Co-Founder, BlogHer LLC
Betsy Aoki Program Mgr, Microsoft
Jessica Hardwick Founder & CEO, SwapThing
Lisa Stone Co-Founder & Pres of Operations & Evangelism, BlogHer LLC
Lisa Stone Co-Founder & Pres of Operations & Evangelism, BlogHer LLC
Jenna Woodul Co-founder, LiveWorld
[ back ]
Betsy Aoki Program Mgr, Microsoft
Jessica Hardwick Founder & CEO, SwapThing
Lisa Stone Co-Founder & Pres of Operations & Evangelism, BlogHer LLC
Lisa Stone Co-Founder & Pres of Operations & Evangelism, BlogHer LLC
Jenna Woodul Co-founder, LiveWorld
[ back ]
10:00 am • Writing, Better
Writing, Better Ballroom F 2007-03-10T10:00:00-06002007-03-10T11:00:00-0600 Content is supposed to be king in the royal order of what makes or breaks online endeavors (for those who care executive management is the queen while design and development are the bratty step children who never, ever, get along and are always being talked about in the tabloids) but we don’t really talk about it. As always there are a number of great panels on the design and distribution mechanisms for content but not too much about creating better word architecture or English in written form. During this session our panelists, who write for different reasons, styles and audiences on the web, will talk about what makes for good writing, what each person does to keep fit with verbs and vowels, and what the future might hold for the written word in a world that is being inundated with podcasts and video.
Greg Storey Principal/Creative Dir, Airbag Industries LLC
Bronwyn Jones Mktg Comms, Apple Computer
Erin Kissane Editor, Happy Cog
Ethan Marcotte Vertua Studios
[ back ]
Bronwyn Jones Mktg Comms, Apple Computer
Erin Kissane Editor, Happy Cog
Ethan Marcotte Vertua Studios
[ back ]
11:30 am • ARG! The Attack of the Alternate Reality Games
ARG! The Attack of the Alternate Reality Games 9C 2007-03-10T11:30:00-06002007-03-10T12:30:00-0600 Part game, story and treasure hunt, alternate reality games introduce people to a world of creative play, skywriting, online games, phone calls, radio broadcasts, secret websites, blogs, texts, coded adverts, emails, hidden audio files and helicopter chases. What you need to know about what’s been happening and what’s happening next from industry leaders.
Dan Hon COO, Mind Candy
Brian Clark Founder/CEO, GMD Studios/IndieWire
Evan Jones Creative Dir/Producer, Stitch Media
Sean Stewart The Elliot Project
Brooke Thompson Giant Mice
Alice Taylor VP Digital Content, BBC
[ back ]
Brian Clark Founder/CEO, GMD Studios/IndieWire
Evan Jones Creative Dir/Producer, Stitch Media
Sean Stewart The Elliot Project
Brooke Thompson Giant Mice
Alice Taylor VP Digital Content, BBC
[ back ]
11:30 am • Bridging the Online Cultural Divide
Bridging the Online Cultural Divide 9AB 2007-03-10T11:30:00-06002007-03-10T12:30:00-0600 There have been some complaints in the blogsphere from women of colour that there is friction that exists online in relation address issues of race and racism on women’s networking sites, which deter the purpose of providing a space to learn about issues that affect various cultural communities. Do social networking sites help with understanding people from various cultures, or do they inadvertently exclude the experiences of others?
Laina Dawes Journalist, Writing is Fighting
Samhita Mukhopadhyay Editor, Feministing
Jason Toney Lead Producer, Disney Online
[ back ]
Samhita Mukhopadhyay Editor, Feministing
Jason Toney Lead Producer, Disney Online
[ back ]
11:30 am • How to Bluff Your Way in Web 2.0
How to Bluff Your Way in Web 2.0 19AB 2007-03-10T11:30:00-06002007-03-10T12:30:00-0600 Don’t know your Ajax from your elbow? Feel left out at parties when the talk turns to web 2.0? Then this session is for you. We will walk you though everything you need to know about web 2.0, from the hottest buzzwords to the latest design trends. In just 60 short minutes, we’ll have you talking like Jason Freid and one step closer to being bought by Yahoo!
11:30 am • Under 18: Blogs, Wikis and Online Social Networks for Youth
Under 18: Blogs, Wikis and Online Social Networks for Youth 8ABC 2007-03-10T11:30:00-06002007-03-10T12:30:00-0600 Online life is rich with positive intellectual and social experiences; yet, we frequently focus on how to keep young people out of online places that adults don’t know or trust. Designers can play powerful roles by refocusing the discussion on supporting creative and social online experiences. Panelists discuss design opportunities to amplify young voices and enrich young peoples’ lives through emergent technologies like blogs, wikis, and social networking sites.
Andrea Forte Georgia Institute of Technology
danah boyd USC Annenberg Center
Anastasia Goodstein Publisher, Ypulse
Kate Raynes-Goldie TakingITGlobal
Erin Reilly Exec Dir, Platform Shoes Forum
Elisabeth Sylvan Researcher, MIT Media Laboratory
[ back ]
danah boyd USC Annenberg Center
Anastasia Goodstein Publisher, Ypulse
Kate Raynes-Goldie TakingITGlobal
Erin Reilly Exec Dir, Platform Shoes Forum
Elisabeth Sylvan Researcher, MIT Media Laboratory
[ back ]
11:30 am • Getting to Consistency: Don’t Make Your Users Think
Getting to Consistency: Don’t Make Your Users Think Day Stage 2007-03-10T11:30:00-06002007-03-10T12:30:00-0600 Making software predictable and consistent makes it much easier to use. This session will explain UI consistency and point out examples of failures and their consequences. We’ll discuss when it’s appropriate to break consistency, and how to build tools and process to ensure applications are consistent with human interface guidelines and real-world practices. Specific attention will be paid to consistency in your everyday tools: Mac OS X and Adobe applications.
Paul Schreiber Screen Real Estate Agent, Apple
Jennifer Fraser Lead User Experience Designer, Corel Corporation
Alex Graveley Sr Engineer, VMware Inc
[ back ]
Jennifer Fraser Lead User Experience Designer, Corel Corporation
Alex Graveley Sr Engineer, VMware Inc
[ back ]
2:00 pm • Kathy Sierra Opening Remarks
Kathy Sierra Opening Remarks 18ABCD 2007-03-10T14:00:00-06002007-03-10T15:00:00-0600 By merging technology and cognitive science, Sierra brings an entirely fresh perspective to the challenges faced by today’s new media professionals.
2:00 pm • Tag. You’re It
Tag. You’re It 10AB 2007-03-10T14:00:00-06002007-03-10T15:00:00-0600 Services such as Delicious, Flickr, and others allow users to tag various kinds of content. Some people use the tags for personal information management — making things easier to find — and others use tag to discover certain kinds of content — such as pictures of puppies. But are people tagging the content with that use in mind? For use by others? Or just for personal use. This panel will consider trends in tagging, as well as the _possible_ social value it can bring. (This panel will not look at how cool and important folksonomies are; it will look at how people actually behave inside them.
Heath Row Research Mgr, DoubleClick
Ben Brown Founder, Consumating.com
George Oates Producer, Ludicorp
Thomas Vander Wal InfoCloud Solutions Inc
[ back ]
Ben Brown Founder, Consumating.com
George Oates Producer, Ludicorp
Thomas Vander Wal InfoCloud Solutions Inc
[ back ]
3:30 pm • Commercialization of Wikis: Open Community That Pays the Bills
Commercialization of Wikis: Open Community That Pays the Bills 8ABC 2007-03-10T15:30:00-06002007-03-10T15:55:00-0600 Wikis and Open Content development depend so much on community ownership, but it can be hard to add money into the mix. Figuring out a way to give real control to contributors, and still make enough money to keep the servers running, is a huge challenge. This session will cover how wiki and commerce collide, how it can work, what to watch out for.
3:30 pm • From Blog to Book
From Blog to Book Ballroom F 2007-03-10T15:30:00-06002007-03-10T15:55:00-0600 Can your blog really make you a star in the world of book publishing?This session includes feedback from a variety of bloggers-turned-authors whose recently-released books have propelled them to the top of the best-seller lists.
3:30 pm • Unleashing CSS: How I Learned to Stop Worrying and Love Internet Explorer 7
Unleashing CSS: How I Learned to Stop Worrying and Love Internet Explorer 7 19AB 2007-03-10T15:30:00-06002007-03-10T15:55:00-0600 With the advent of Microsoft’s Internet Explorer 7, web designers can use more advanced CSS design techniques to a larger audience than ever before. In this panel, attendees will learn about CSS techniques that impossible to do under previous browsers to ride the next wave of web page designs for modern browsers.
3:30 pm • Your Web Application as a Text Adventure
Your Web Application as a Text Adventure 9AB 2007-03-10T15:30:00-06002007-03-10T15:55:00-0600 If your web application can’t easily be adapted as a classic text adventure, your application has serious problems on multiple levels. Applications that can’t be easily adapted likely suffer from application structure and design problems, UI dependency, to organizational politics and bad decisions. Applications with open APIs, simple information organization, built in the spirit of sharing make great text adventures, and not coincidentally, are usually very successful as web application.
4:05 pm • Ruining the User Experience: When JavaScript and Ajax Go Bad
Ruining the User Experience: When JavaScript and Ajax Go Bad 18ABCD 2007-03-10T16:05:00-06002007-03-10T16:30:00-0600 With the exploding popularity of DOM Scripting, Ajax and JavaScript in general, it’s important to know what to do — and what not to do — when dealing with these technologies.This session will walk you through several real-world examples, pointing out common mistakes that hinder usability, accessibility, and searchwhile teaching you ways to avoid them altogether, either programmatically or simply by altering the way you think about JavaScript-based interactivity.
Aaron Gustafson Sr Web designer/Developer, Easy! Designs LLC
Sarah Nelson Design Strategist, Adaptive Path
[ back ]
Sarah Nelson Design Strategist, Adaptive Path
[ back ]
4:05 pm • Web 2.0 / 3.0 ArtsEntrepreneurship.com: Make Your Passion Your Profession
Web 2.0 / 3.0 ArtsEntrepreneurship.com: Make Your Passion Your Profession Ballroom F 2007-03-10T16:05:00-06002007-03-10T16:30:00-0600 Don’t need no VC when you’ve got a PC.” Not only has technology revolutionized the production and distribution of content, but it has also allowed indie creators to bypass traditional lawyers/MBAstodefine the rights fortheir creations and reap maximum profits. The Constitutionstates thatcreators own their creations–so now what’s the best way for creators to share, sell, and profit? From Open Source CMS to online incorporation to web 2.0/3.0 to the registering of patents, trademarks, and copyrights, this is a panel for the indie creator. Click here to read more about this concept.
5:00 pm • Mapping: Where the F#*% Are We Now?
Mapping: Where the F#*% Are We Now? Ballroom F 2007-03-10T17:00:00-06002007-03-10T18:00:00-0600 Last year online mapping was emerging, now it’s everywhere; on your mobile, in your camera, on your wearable head-up display, in your location aware clothing, even on paper and in your kids. Which of those did I totally make up? Guess it’s time to check in with those people who actually make maps, merge virtual and real worlds at location flux points, and, you know, put maps online.
Daniel Catt Maker, Yahoo!
Tom Carden Stamen Design
Aaron Cope hackr, Flickr
Ian White CEO, Urban Mapping Inc
Valerie Williamson VP Mktg and Business Dev, Electric Sheep Company
[ back ]
Tom Carden Stamen Design
Aaron Cope hackr, Flickr
Ian White CEO, Urban Mapping Inc
Valerie Williamson VP Mktg and Business Dev, Electric Sheep Company
[ back ]
5:00 pm • Production Companies 2.0: Taking Online Video to the Next Level
Production Companies 2.0: Taking Online Video to the Next Level 12AB 2007-03-10T17:00:00-06002007-03-10T18:00:00-0600 With the advent of videoblogging, independent producers are exploring boundaries and using technology to create professional content in their living rooms. In this panel we’ll explore the ins and outs of forming a new media production company, the technology/content marriage, building online communities, the aesthetics of video on the web, the trials and tribulations of working with a limited staff and budget, and the challenge of ultimately becoming profitable.
Zadi Diaz Principal, Smashface Productions
Andrew Baron Owner, Rocketboom
Ryanne Hodson Prod Editor, RyanIsHungry.com
David Prager COO, Revision3 Corporation
Douglas Sarine Co-Owner, Beatbox Giant Productions
[ back ]
Andrew Baron Owner, Rocketboom
Ryanne Hodson Prod Editor, RyanIsHungry.com
David Prager COO, Revision3 Corporation
Douglas Sarine Co-Owner, Beatbox Giant Productions
[ back ]
Sunday, March 11th
10:00 am • Every Breath You Take: Identity, Attention, Presence and Reputation
Every Breath You Take: Identity, Attention, Presence and Reputation Ballroom F 2007-03-11T10:00:00-05002007-03-11T11:00:00-0500 No privacy? Spy on yourself and commodify your attention stream! Countless representations of ourselves flood the net with information daily. What is happening to our models of attention? trust? reputation? Rate my new fighting style unstoppable and I’ll trade you this artifact I forged in World of Warcraft… Expect a lively debate from noted experts on attention and identity and skeptics who think most of the sentences above are content-free.
Christian Crumlish Pattern Detective, Yahoo!
Kaliya Hamlin Super Hero, Identity Woman
Mary Hodder CEO, Dabble
George Kelly Contra Costa Newspapers
Ted Nadeau Founder, Dot Line Inc
[ back ]
Kaliya Hamlin Super Hero, Identity Woman
Mary Hodder CEO, Dabble
George Kelly Contra Costa Newspapers
Ted Nadeau Founder, Dot Line Inc
[ back ]
10:00 am • Community Ecology: Finding Balance When Working with Fan Groups
Community Ecology: Finding Balance When Working with Fan Groups Day Stage 2007-03-11T10:00:00-05002007-03-11T11:00:00-0500 How to best nurture your online community ecosystem in order to avoid fan burnout, maintain balance between community and company goals, and drive business success.
Jake McKee Lead Samurai, Big in Japan
Virginia Miracle Dir Word of Mouth Mktg, Brains on Fire
Rebecca Newton Global Safety & Moderation Mgr, Sulake.com
Terrence Ryan Moderator, suicidegirls.com
Betsy Whalen Dir Mktg, Discovery Education
[ back ]
Virginia Miracle Dir Word of Mouth Mktg, Brains on Fire
Rebecca Newton Global Safety & Moderation Mgr, Sulake.com
Terrence Ryan Moderator, suicidegirls.com
Betsy Whalen Dir Mktg, Discovery Education
[ back ]
10:00 am • Using RSS for Marketing
Using RSS for Marketing 19AB 2007-03-11T10:00:00-05002007-03-11T11:00:00-0500 Now that RSS is starting to hit the mainstream, how can it be used for more than just syndicating blog posts? Savvy businesses are starting to use RSS for a variety of marketing purposes including advertising, iRSS, and podcasting. This panel will discuss the current trends and examples of RSS marketing, specific steps to use RSS for marketing, and RSS publisher best practices.
Tom Markiewicz CEO, EvolvePoint
Emily Chang Co-founder, Ideacodes
Bill Flitter Chief Mktg Officer, Pheedo Inc
John Jantsch Owner, Duct Tape Marketing
Greg Reinacker CTO/Founder, NewsGator Technologies Inc
[ back ]
Emily Chang Co-founder, Ideacodes
Bill Flitter Chief Mktg Officer, Pheedo Inc
John Jantsch Owner, Duct Tape Marketing
Greg Reinacker CTO/Founder, NewsGator Technologies Inc
[ back ]
10:00 am • Why We Should Ignore Users
Why We Should Ignore Users 18ABCD 2007-03-11T10:00:00-05002007-03-11T11:00:00-0500 User-Centered Design has been the predominant method for the design of successful experiences for years, but Donald Norman’s notion of Activity-Centered Design advocates ignoring the idiosyncrasies and demands of specific user types to instead focus on the user’s whole activity. In this session, experts in the field of Interaction Design and Usability come together to debate the merits of each approach and find the solutions that work.
Robert Hoekman Jr Interaction Designer | Consultant, www.rhjr.net
Sarah Bloomer Principal, Sarah Bloomer & Co
Mark Schraad Sr User Interaction Designer, AOL
Christina Wodtke CEO, Cucina Media
[ back ]
Sarah Bloomer Principal, Sarah Bloomer & Co
Mark Schraad Sr User Interaction Designer, AOL
Christina Wodtke CEO, Cucina Media
[ back ]
11:30 am • Avatar-Based Marketing in Synthetic Worlds
Avatar-Based Marketing in Synthetic Worlds 9C 2007-03-11T11:30:00-05002007-03-11T12:30:00-0500 Synthetic, alternate worlds such as Second Life, There, and Habbo Hotel are populated by customizable, user-controlled avatars. These exciting spaces are increasingly being eyed as the next level in experiential marketing. Does a successful marketing effort target the user or the avatar? What are the best ways to capture and retain attention in a virtual world? Our panelists discuss the business, cultural, and ethical considerations of marketing to avatars.
Tony Walsh SecretLair.com
Eric Gruber MTV Networks
Paul Hemp Sr Editor, Harvard Business Review
Linda Zimmer Pres/CEO, MarCom:Interactive
Lauren Wheeler Project Mgr, Three Rings Design
[ back ]
Eric Gruber MTV Networks
Paul Hemp Sr Editor, Harvard Business Review
Linda Zimmer Pres/CEO, MarCom:Interactive
Lauren Wheeler Project Mgr, Three Rings Design
[ back ]
11:30 am • Blogging Where Speech Isn’t Free
Blogging Where Speech Isn’t Free Ballroom F 2007-03-11T11:30:00-05002007-03-11T12:30:00-0500 Many nations have no tradition of free speech, and in those contexts, blogging can be extremely dangerous. How can those bloggers protect themselves, and how can we help them?
Jon Lebkowsky Partner, Polycot Consulting LLC
Shahed Amanullah Founder, Halalfire Media LLC
Robert Faris Harvard Law School – Berkman Center
Shava Nerad Exec Dir, The Tor Project
Ethan Zuckerman Co-Founder, Global Voices
[ back ]
Shahed Amanullah Founder, Halalfire Media LLC
Robert Faris Harvard Law School – Berkman Center
Shava Nerad Exec Dir, The Tor Project
Ethan Zuckerman Co-Founder, Global Voices
[ back ]
11:30 am • Lonelygirl15 Case Study
Lonelygirl15 Case Study 12AB 2007-03-11T11:30:00-05002007-03-11T12:30:00-0500 From obscurity to popularity on YouTube.com, the people behind LonelyGirl15 talk about their experiences with online filmmaking and the swirling questions of what’s real and what’s staged.
David Hudson Editor, GreenCine
Miles Beckett Producer, Lonelygirl15
Mesh Flinders Producer, Lonelygirl15
Greg Goodfried Producer, Lonelygirl15
[ back ]
Miles Beckett Producer, Lonelygirl15
Mesh Flinders Producer, Lonelygirl15
Greg Goodfried Producer, Lonelygirl15
[ back ]
11:30 am • Serious Games: Can Learning Be Hard Fun?
Serious Games: Can Learning Be Hard Fun? 9AB 2007-03-11T11:30:00-05002007-03-11T12:30:00-0500 More and more educators are turning to video games to capture the attention of their students. Does such technology really improve the learning process?
John Purdy Pres/CEO, Red Knight Learning Systems
Lauren Davis Liemandt Foundation
Paul Medcalf Sr Flash Game Developer, Blockdot Games
Melinda Jackson Dir of Instructional Design, Enspire Learning
[ back ]
Lauren Davis Liemandt Foundation
Paul Medcalf Sr Flash Game Developer, Blockdot Games
Melinda Jackson Dir of Instructional Design, Enspire Learning
[ back ]
2:00 pm • Everything You Always Wanted to Know About the Mobile Web…but Were Afraid to Ask
Everything You Always Wanted to Know About the Mobile Web…but Were Afraid to Ask 18ABCD 2007-03-11T14:00:00-05002007-03-11T15:00:00-0500 Practical advice about designing and developing for the mobile web is virtually non-exisitant. As a web developer it can be difficult to make heads or tails about one of the essential mediums of the information age. At the end of this session you will know not only how to create mobile websites, but why you should from one of the experts in the field.
2:00 pm • I Can’t Believe You Sent That: E-mail Disasters, Large and Small and How to Avoid Them
I Can’t Believe You Sent That: E-mail Disasters, Large and Small and How to Avoid Them 19AB 2007-03-11T14:00:00-05002007-03-11T15:00:00-0500 The real problem with email lies in its quality, not quantity. People make too many mistakes with email — “Reply All” disasters, for example. And many people email mindlessly, with language too casual or too cold. In our forthcoming book, SEND (due out April 2007), we explore ways — based on science and our own experience — to create emails that are less annoying and more effective. We’ll present these, along with the results of an anecdotal survey revealing what about email most aggravates SXSW participants (join the discussion in advance at www.thinkbeforeyousend.com). First 100 panel attendees get free review copy of the book.
2:00 pm • Keynote Conversation: Limor Fried / Phil Torrone
Keynote Conversation: Limor Fried / Phil Torrone Hilton / Grand Ballroom 2007-03-11T14:00:00-05002007-03-11T15:00:00-0500 Fried and Torrone cover a variety of fascinating topics including open source, hacking and the do-it-yourself (DIY) technology movement.
2:00 pm • Perspectives on Designing for Global Audiences
Perspectives on Designing for Global Audiences Ballroom F 2007-03-11T14:00:00-05002007-03-11T15:00:00-0500 One size does NOT fit all, so now what? Global audiences differ in preferences, online behavior and adoption oftechnology. What do you need to know to design something that really fits for an audience that’s constantly changing and so big you can never get your arms or mind completely around them? How should your design process differ from only designing for your own country? Does your design process need to change as your audience grows into new regions? We’ll give you key information you need to know in order to successfully design for the online masses around the globe. Our discussion will explore the challenges of designing one experience for global users versus designing specifically for regions.
Annette Priest User Experience Research Mgr, Dell
Arif Hirani Critical Mass
Nishant Jain CEO, Design For Use LLC
Rhonda Grindstaff Sesek Run Think Measure
Matthew Walton Pres & CEO, RED
[ back ]
Arif Hirani Critical Mass
Nishant Jain CEO, Design For Use LLC
Rhonda Grindstaff Sesek Run Think Measure
Matthew Walton Pres & CEO, RED
[ back ]
3:30 pm • Building an Online Fan Base
Building an Online Fan Base 12AB 2007-03-11T15:30:00-05002007-03-11T16:30:00-0500 With the click of a mouse, you can reach millions of fans without spending millions of dollars. Movies are now sporting their own MySpace pages and blogs during production. Fans and moviemakers can connect from all over the world. Is the online presence of movies the new frontier for filmmakers?
Scott Kirsner Editor, CinemaTech
Scilla Andreen Co-Founder, IndieFlix
Jim Miller Executive Director, Brave New Foundation
Ian Schafer CEO, Deep Focus
David Straus CEO, Without A Box Inc
Joe Swanberg Dir, Hannah Takes the Stairs
Lance Weiler Filmmaker, Workbook Project
[ back ]
Scilla Andreen Co-Founder, IndieFlix
Jim Miller Executive Director, Brave New Foundation
Ian Schafer CEO, Deep Focus
David Straus CEO, Without A Box Inc
Joe Swanberg Dir, Hannah Takes the Stairs
Lance Weiler Filmmaker, Workbook Project
[ back ]
3:30 pm • Deadlines, Clients and Cashflow: The Business Side of Web Design
Deadlines, Clients and Cashflow: The Business Side of Web Design 18ABCD 2007-03-11T15:30:00-05002007-03-11T15:55:00-0500 There’s a lot more to running a web design business than HTML and Photoshop! In this panel, James Archer from Forty will be discussing wide-ranging issues affecting web professionals.Topics will include project management, dealing with clients, marketing your services, finding work, writing contracts, improving efficiency, and organizing your finances.
3:30 pm • Learning Interaction Design From Las Vegas
Learning Interaction Design From Las Vegas Ballroom F 2007-03-11T15:30:00-05002007-03-11T15:55:00-0500 MySpace is junk. MySpace is ugly. You hear designers say this often. Funny, architects thought the same thing about Las Vegas until the book Learning from Las Vegas revealed its hidden patterns. Las Vegas has much to teach about design–and about MySpace–for those who can see why it is as it is. Find out how you can apply the patterns of Las Vegas to your website or device.
3:30 pm • Spam of All Kinds: Dealing with Online Abuse
Spam of All Kinds: Dealing with Online Abuse 8ABC 2007-03-11T15:30:00-05002007-03-11T15:55:00-0500 Spam, spim, spit, comment spam, referrer spam, splogs, software exploits, viruses, worms, phishing, dictionary attacks, cross-site scripting, social engineering: does everything new we do online have its own categories of abuse we have to protect ourselves and our users against? Can anything be done to stop it, or at least to defend ourselves against it? Listen to the experts as they discuss the solutions, for better or for worse.
3:30 pm • Virtual Worlds and Virtual Humans: NPCs and Avatars
Virtual Worlds and Virtual Humans: NPCs and Avatars 9C 2007-03-11T15:30:00-05002007-03-11T16:30:00-0500 Most videogames rely on two simple forms of interactivity to tell their story: shooting a stranger and navigating a building. But most great stories are about character emotions. This talk looks at examples of state-of-the-art technology, emerging forms of gameplay, and the non-player character as a literary form. We will then discuss where the NPC (non-player character) and QPC (quasi-player character) might be going in the coming years, and what this means to online communities and games.
Mark Stephen Meadows HeadCase
Ben Cerveny Playground Foundation
Justin Hall Passively Multiplayer
Susan Wu Charles River Ventures
[ back ]
Ben Cerveny Playground Foundation
Justin Hall Passively Multiplayer
Susan Wu Charles River Ventures
[ back ]
4:05 pm • Fictional Bloggers
Fictional Bloggers 8ABC 2007-03-11T16:05:00-05002007-03-11T16:30:00-0500 Technology and markets are converging to support the blognovel/blognovela, and the net, given the right tools, could be poised to disrupt big publishing houses. What are book publishers not getting about blogs? What did your fiction blog-personas allow you to say that you couldn’t say as yourself? How are “character blogs” are being used by corporations as a marketing tool. In blogging, does art trump truth?
5:00 pm • Create a Campaign in an Hour
Create a Campaign in an Hour 10AB 2007-03-11T17:00:00-05002007-03-11T18:00:00-0500 Watch and learn as four top creative directors improv an interactive campaign in less than an hour. They’ll spare, debate and fly through ideas to uncover their proven techniques for compelling and winning integrated campaigns. Who knows, maybe there’ll be bloodshed.
Jason Zada Exec Creative Dir, EVB
Todd Purgason Creative Dir, Juxt Interactive
Pablo Marques Creative Director, Assoc, R/GA New York
[ back ]
Todd Purgason Creative Dir, Juxt Interactive
Pablo Marques Creative Director, Assoc, R/GA New York
[ back ]
5:00 pm • Distribution 2.0
Distribution 2.0 8ABC 2007-03-11T17:00:00-05002007-03-11T18:00:00-0500 As we distribute packets and bits online, our new challenge is to follow those complex paths with robust conceptual and physical distribution models and methods for exchanging value. The contemporary virtual marketplace combines intangible and tangible products in ways undreamed of before the advent of digital convergence. How are we addressing the new world of niche markets, and how do we scale our activities as more and more new markets emerge?
Aaron Levie CEO, Box.net
Milena Berry Co-Founder, Amiglia Inc
Chris Gottschalk Pres & CTO, Kulabyte
Jonathan Bryce Mosso
Marshall Kirkpatrick Dir of Content, SplashCast
[ back ]
Milena Berry Co-Founder, Amiglia Inc
Chris Gottschalk Pres & CTO, Kulabyte
Jonathan Bryce Mosso
Marshall Kirkpatrick Dir of Content, SplashCast
[ back ]
5:00 pm • How to Convince Your Company to Embrace Mashup Culture
How to Convince Your Company to Embrace Mashup Culture Day Stage 2007-03-11T17:00:00-05002007-03-11T18:00:00-0500 Last year, we talked about how to convince your company to embrace web standards. What happens after that? We’ll discuss what happened at AOL and how that same small group of committed geeks worked from the bottom up to start a developer network, open up AIM, embrace mashup culture, open source, agile development, external developers – and how you can do the same.
Kevin Lawver AOL
Steven Chipman Pr Software Engineer, AOL
Gregory Cypes Sr Software Engineer, AOL Instant Messanger
Alla Gringaus Time Inc Interactive
Arun Ranganathan AOL
[ back ]
Steven Chipman Pr Software Engineer, AOL
Gregory Cypes Sr Software Engineer, AOL Instant Messanger
Alla Gringaus Time Inc Interactive
Arun Ranganathan AOL
[ back ]
5:00 pm • People-Powered Products
People-Powered Products Ballroom F 2007-03-11T17:00:00-05002007-03-11T18:00:00-0500 What are the strengths and weaknesses, triumphs and pitfalls, of embracing a community-based, user-driven business model?
Derek Powazek Founder & CCO, 8020 Publishing
Jeremy Hogan Lulu.com
Matt Rubens Co-founder, Jamglue
Jason Levitt Eep! Eep!,
Heather Champ Community Mgr, Flickr
[ back ]
Jeremy Hogan Lulu.com
Matt Rubens Co-founder, Jamglue
Jason Levitt Eep! Eep!,
Heather Champ Community Mgr, Flickr
[ back ]
5:00 pm • The Rise of the Blogebrity
The Rise of the Blogebrity 12AB 2007-03-11T17:00:00-05002007-03-11T18:00:00-0500 Blogging has evolved from geeky side project to magazine-cover material. Along the way, a number of ‘blogging celebrities’ have emerged legitimate media personalities with daily audiences equivalent to a cable show and salaries approaching 6 (and in some cases even 7 digits). Is it a media bubble, or just the beginning? Join us in a spirited discussion about internet fame with some of the biggest (e.g. most-linked) in the business.
Kyle Bunch Co-Founder, Blogebrity
Amanda Congdon Co-Pres, ABC News/Oxmour Entertainment
Henry Copeland Founder, Blogads.com
Karina Longworth Editor, Netscape
Casey McKinnon Exec Producer, Galacticast
Nick Douglas Dir, Look! Shiny!
[ back ]
Amanda Congdon Co-Pres, ABC News/Oxmour Entertainment
Henry Copeland Founder, Blogads.com
Karina Longworth Editor, Netscape
Casey McKinnon Exec Producer, Galacticast
Nick Douglas Dir, Look! Shiny!
[ back ]
Monday, March 12th
10:00 am • Get Unstuck: Moving From 1.0 to 2.0
Get Unstuck: Moving From 1.0 to 2.0 18ABCD 2007-03-12T10:00:00-05002007-03-12T11:00:00-0500 Is your team mired in the goo and muck of old-school thinking? Are your designers and developers divided on their approach and about to throw in the towel? Are you dying to move from a stale world to a more agile, innovative approach? This panel features formerly stuck experts as well as those who have helped clients get out of the muck. Success in today’s web environment means merging design and development thinking to move to a 2.0 world and beyond.
Liz Danzico Daylife
Kristian Bengtsson Creative Dir, FutureLab
Chris Messina Co-founder, Citizen Agency
Luke Wroblewski Principal Designer, Yahoo!
Jeffrey Zeldman Founder, Happy Cog
[ back ]
Kristian Bengtsson Creative Dir, FutureLab
Chris Messina Co-founder, Citizen Agency
Luke Wroblewski Principal Designer, Yahoo!
Jeffrey Zeldman Founder, Happy Cog
[ back ]
10:00 am • User Generated Content and Original Editorial: Friend or Foe
User Generated Content and Original Editorial: Friend or Foe 10AB 2007-03-12T10:00:00-05002007-03-12T11:00:00-0500 In the past few years, online media has embraced user generated content as king. Now that the volume of user generated content is becoming deafening, can media place an authoritative editorial filter on user generated content to give a context to user opinions and content? Can original editorial and user generated content work together to bring the best of both worlds?
Mike Tatum GM of CNET Lifestyle, CNET Networks
Julie Davidson 30 Boxes
Dave Snider Co-Founder, Enemy Kite
Will Smith Editor in Chief, Maximum PC Magazine
Scott Rafer CEO, MyBlogLog/Yahoo
Evan Williams Obvious/Twitter
[ back ]
Julie Davidson 30 Boxes
Dave Snider Co-Founder, Enemy Kite
Will Smith Editor in Chief, Maximum PC Magazine
Scott Rafer CEO, MyBlogLog/Yahoo
Evan Williams Obvious/Twitter
[ back ]
11:30 am • American Cancer Society: Applying Disruptive Technology for the Nonprofit Sector
American Cancer Society: Applying Disruptive Technology for the Nonprofit Sector 10AB 2007-03-12T11:30:00-05002007-03-12T12:30:00-0500 The foundation of many nonprofit groups is to organize and empower communities to move a mission or achieve a goal. Social networks, virtual worlds, and many net 2.0 applications do just that. The panel will address the challenges facing nonprofit organization as well as highlight examples of successful programs. The number of nonprofit organization is growing and it is vital that the technology address and service their organizational needs.
Randal Moss Mgr of Innovation Based Strategies, American Cancer Society
Erin Anderson eCommunity Mgr, American Cancer Society
Keith Morris Electric Sheep Company
David Neff Producer/Co-Dir, American Cancer Society
[ back ]
Erin Anderson eCommunity Mgr, American Cancer Society
Keith Morris Electric Sheep Company
David Neff Producer/Co-Dir, American Cancer Society
[ back ]
11:30 am • Scaling Your Community
Scaling Your Community 18ABCD 2007-03-12T11:30:00-05002007-03-12T12:30:00-0500 You’ve got the servers, the money, the legal junk worked out — now how do you scale your community? How do you address ever-expanding needs without becoming bloated, expand your audience without alienating early adopters? Stay cool/indy while going mainstream? Maintain your vision or let the community guide you?
11:30 am • The Digital Ethnorati
The Digital Ethnorati 9AB 2007-03-12T11:30:00-05002007-03-12T12:30:00-0500 Polls have shown that the fastest growing segments of new media adopters (mobile, internet, computers) in the United States are Asian, Latino and African Americans. Liza Sabater has identified these wired minorities as the “Digital Ethnorati” and in this panel we will explore how members of the new majority are changing the rules of political engagement with the net.
Liza Sabater Publisher, Culturekitchen Media
Maninder Kahlon Dir Innovation, Level Playing Field Institute
Chris Rabb Founder/Chief Evangelist, Afro-Netizen
Samantha Velez Crosby High School
Stephen Wilmarth Dir, Center for 21st Century Skills
[ back ]
Maninder Kahlon Dir Innovation, Level Playing Field Institute
Chris Rabb Founder/Chief Evangelist, Afro-Netizen
Samantha Velez Crosby High School
Stephen Wilmarth Dir, Center for 21st Century Skills
[ back ]
11:30 am • The Future of the Online Magazine
The Future of the Online Magazine 19AB 2007-03-12T11:30:00-05002007-03-12T12:30:00-0500 Leaders of some of the world’s most compelling online magazines discuss their visions of where this medium is headed
Rufus Griscom CEO, Nerve Media
Sean Mills The Onion
Ricky Van Veen Editor, CollegeHumor.com
Laurel Touby CEO & Founder, mediabistro.com
Joan Walsh Editor in Chief, Salon.com
[ back ]
Sean Mills The Onion
Ricky Van Veen Editor, CollegeHumor.com
Laurel Touby CEO & Founder, mediabistro.com
Joan Walsh Editor in Chief, Salon.com
[ back ]
2:00 pm • Dan Rather Keynote Interview
Dan Rather Keynote Interview Hilton / Grand Ballroom 2007-03-12T14:00:00-05002007-03-12T15:00:00-0500 The veteran television newsman reflects on how emerging technology has rewritten the mass media landscape.
3:30 pm • Journalism in the Blogosphere: A Legal Guide to Internet “Press”
Journalism in the Blogosphere: A Legal Guide to Internet “Press” 8ABC 2007-03-12T15:30:00-05002007-03-12T15:55:00-0500 The law gives some degree of special treatment to the press. As the lines continue to blur between the ‘press’ and web self-publishers, what are the legal implications? How do the First Amendment, privacy laws, defamation laws, and the concept of editorial freedom play out online? Can bloggers claim reporter’s privilege and utilize shield laws? This panel will explore these issues, with help from lawyers and pioneers in journalistic blogging.
3:30 pm • Warren Spector Presentation: The Future of Storytelling
Warren Spector Presentation: The Future of Storytelling 9C 2007-03-12T15:30:00-05002007-03-12T16:30:00-0500 A look at recent developments in game narrative and what the power of next gen hardware allows developers to do – and players to experience – that may not have been possible before.
3:30 pm • When Communities Attack
When Communities Attack 9AB 2007-03-12T15:30:00-05002007-03-12T15:55:00-0500 Illegal Immigration, the war in Iraq, election politics � The Internet brings hundreds of millions of people and their opinions together on the net. Disagreement, heat, antisocial behavior and raw emotions abound. What’s fair? What should be out of bounds? What do news sites and community platforms do in the face of tremendous negativity directed at a group or a person. Should community sites practice censorship, and under what circumstances. What do we expect as readers, and participants in online forums and communities?
3:30 pm • Why Marketers Need To Work With People Media
Why Marketers Need To Work With People Media 18ABCD 2007-03-12T15:30:00-05002007-03-12T16:30:00-0500 Engaging with People Media prior to and during marketing outreach is essential. High quality blog voices, quality blog communities, and quality blog conversations are driving cultural opinions, brand awareness and product/ service trial. The ROI is very high when done right – the blogosphere is an incredibly effective and efficient marketing spend when done right.
Tony Conrad CEO & Founder, Sphere
John Battelle Chairman & Founder, Federated Media Publishing
Toni Schneider Automattic Inc
[ back ]
John Battelle Chairman & Founder, Federated Media Publishing
Toni Schneider Automattic Inc
[ back ]
4:05 pm • The Invisible Blogosphere
The Invisible Blogosphere 8ABC 2007-03-12T16:05:00-05002007-03-12T16:30:00-0500 From the rabble that is the A-list a new breed of blogger is emerging who is transcending the medium. Their rise to prominence is being hailed as the inevitable leveling of the playing field which, until recently, was the sacred ground of the mainstream media. But in all of the self-congratulatory bluster and round-the-clock coverage by the media of its own demise, one important fact is completely ignored: The Blogosphere you know is only the tip of the iceberg. They aren’t interested in your open source journalism and you have no chance of getting on their friends list.
4:05 pm • Virtual Teaming: Collaborating Across Time and Space
Virtual Teaming: Collaborating Across Time and Space 10AB 2007-03-12T16:05:00-05002007-03-12T16:30:00-0500 Increasing numbers of web firms, creative agencies, software companies and other knowledge-centric businesses are eschewing traditional brick-and-mortar operations in favor of virtual collaboration. This panel will bring together entrepreneurs who run successful virtual businesses to explore the ins and outs of virtual companies. Attendees will look at case studies; hear tips on how best to start and manage a distributed work environment with ample time for open discussion and questions.
5:00 pm • Open Content, Remix Culture and the Sharing Economy: Rights, Ownership and Getting Paid
Open Content, Remix Culture and the Sharing Economy: Rights, Ownership and Getting Paid 19AB 2007-03-12T17:00:00-05002007-03-12T18:00:00-0500 What does “open content” really mean? How will issues of ownership direct the way content is created and consumed? How can media companies leverage remix culture without exploiting its participants? What untapped opportunities exist for companies and people to monetize content through sharing and reuse? Join us for a discussion about technology, copyright, and the future of user-created media.
Eric Steuer Creative Dir, Creative Commons
Glenn Otis Brown Products Counsel, YouTube
John Buckman Founder and CEO, Magnatune
Laurie Racine Eyespot and DotSub
Max Schorr Publisher & Founding Ed, GOOD
[ back ]
Glenn Otis Brown Products Counsel, YouTube
John Buckman Founder and CEO, Magnatune
Laurie Racine Eyespot and DotSub
Max Schorr Publisher & Founding Ed, GOOD
[ back ]
5:00 pm • Online Games: Beyond Play and Fantasy with Joi Ito and Justin Hall
Online Games: Beyond Play and Fantasy with Joi Ito and Justin Hall 9C 2007-03-12T17:00:00-05002007-03-12T18:00:00-0500 The Internet has helped fuse our work and personal lives together. Understanding and managing those blurred boundaries requires a new kind of literacy, a literacy best learned in online play. Developer of MyWare personal surveillance gaming Justin Hall talks with veteran MUD player and World of Warcraft maven Joi Ito about the future and potential for online games that watch our behavior and encompass our relationships.
5:00 pm • The Death of the Desktop
The Death of the Desktop Ballroom F 2007-03-12T17:00:00-05002007-03-12T18:00:00-0500 The computer desktop metaphor is ubiquitous, but how much work do we get done there? None. Time is entirely wasted navigating to the application in which we can finally work. What lessons can we learn from designing interfaces without the desktop? What lessons can be applied to the Web?
5:00 pm • What Does the Future Hold for Video on the Internet
What Does the Future Hold for Video on the Internet 12AB 2007-03-12T17:00:00-05002007-03-12T18:00:00-0500 We are on the cusp of a sea change in how video is produced and consumed. Cameras, processing power, bandwidth keep getting cheaper. Broadband is ubiquitous, hosting is free. Editing tools are cheap and easy to use. Can this last? Will a two-tiered Internet emerge and stifle innovation of the past 2 years? Will incumbent big media companies figure out what the Internet generation wants depriving independents from access?
Eddie Codel Producer & Co-Founder, Geek Entertainment TV
Micki Krimmel Dir of Community, Revver
Kent Nichols Ask A Ninja
Kevin Rose Founder, Digg Inc
Scott Watson CTO, Walt Disney R&D
[ back ]
Micki Krimmel Dir of Community, Revver
Kent Nichols Ask A Ninja
Kevin Rose Founder, Digg Inc
Scott Watson CTO, Walt Disney R&D
[ back ]
5:00 pm • Advergames: Making Your Brand More Fun
Advergames: Making Your Brand More Fun Day Stage 2007-03-12T17:00:00-05002007-03-12T18:00:00-0500 Want to make that client site that you are building even more interactive — and even more appealing to the online community? Learn cutting-edge thinking in the world of advergames, as explained by recognized experts in the field.
Rob Corradi Creative Dir, Preloaded
Dan Ferguson Founder – Dir of Game Dev, Blockdot, Inc.
Paul Hemp Sr Editor, Harvard Business Review
[ back ]
Dan Ferguson Founder – Dir of Game Dev, Blockdot, Inc.
Paul Hemp Sr Editor, Harvard Business Review
[ back ]
Tuesday, March 13th
10:00 am • Finding the Next Billion Internet Users
Finding the Next Billion Internet Users 10AB 2007-03-13T10:00:00-05002007-03-13T11:00:00-0500 In 2006 the Internet reached one billion users for the first time. Although this is an impressive and significant milestone, a billion people still make up only 16 per cent of the world’s population. Moreover, the people who are not yet online tend to be quite different than those already using the Internet, in terms of their locations, their incomes, and their education and literacy. Nevertheless, the billlions of people in poor countries are increasingly in the fastest-growing economies, what economists and business leaders call “emerging markets.” And there is a near-universal demand for communications technologies. In fact, 2006 is also the first year in which the mobile telephone business will sell one billion handsets in a single year. Most of the growth in mobile telephony is coming from the developing world.The computer industry is beginning to adapt to the conditions of emerging markets in Brazil, India, China, Russia, Latin America and Africa. New devices are appearing, such as Advanced Micro Devices’ Personal Internet Communicator, or the low-cost laptop computer developed by the nonprofit One Laptop Per Child. Some countries are pushing free, Open Source software such as the Ubuntu Linux operating system. Others are experimenting with new technologies for connectivity, such as wireless or even asynchronous “data mules.” Over the past two years there has been a burst of innovation in IT solutions for developing countries, and, for the first time, IT companies are beginning to view the poorest half of the world as a market opportunity of immense significance. International organizations such as the United Nations are also now committed to bringing the Internet to the entire world’s population.The panel on “Finding the Next Billion Internet Users” will look at the challenges and opportunities of this new effort of introducing and sustaining Internet use in the developing world. The panelists will discuss the current picture in developing countries, and some of the more successful strategies for bringing the next billion users online.
Gary Chapman Sr Lecturer, The University of Texas at Austin
Judith Mariscal Professor, Cidera
Victor Mbarika Dir African ICT Research Group, University of Southern California
Kristin Peterson Co-Founder & Chair, Inveneo
Dan Shine Dir 50×15 Initiative, AMD
[ back ]
Judith Mariscal Professor, Cidera
Victor Mbarika Dir African ICT Research Group, University of Southern California
Kristin Peterson Co-Founder & Chair, Inveneo
Dan Shine Dir 50×15 Initiative, AMD
[ back ]
10:00 am • Open Knowledge vs. Controlled Knowledge
Open Knowledge vs. Controlled Knowledge 19AB 2007-03-13T10:00:00-05002007-03-13T11:00:00-0500 Will Wikipedia mean the end of traditional encyclopedias? Are science journals on the Web a threat to the peer review system? Join us for a conversation about the benefits and challenges of open knowledge and how technology is changing this rapidly evolving space.
Francesca Rodriquez Creative Commons
Robert Capps Sr Editor, Wired
Brett Gaylor Filmmaker, Open Source Cinema
Hemai Parthasarathy Managing Editor, PLoS
Gil Penchina CEO, Wikia
[ back ]
Robert Capps Sr Editor, Wired
Brett Gaylor Filmmaker, Open Source Cinema
Hemai Parthasarathy Managing Editor, PLoS
Gil Penchina CEO, Wikia
[ back ]
10:00 am • How to Make Your Ideas Stick
How to Make Your Ideas Stick Day Stage 2007-03-13T10:00:00-05002007-03-13T11:00:00-0500 Some ideas survive, others die. Why? And how do you get yours in the first category? Learn practical techniques for making your ideas stick. We tend to think that having a good idea is 90% of the battle. We think the communication part�getting your idea across to others�will come naturally. It won’t. Ideas aren’t born sticky, you have to make them stick. Here’s the good news: There are reliable ways to make that happen. Sticky ideas of all kinds have six principles in common. Those principles hold true across the spectrum of successful ideas: Aesop’s fables, modern-day urban legends (like the ‘kidney thieves’ tale), advertising campaigns (like Subway’s Jared), and public-health messages (like anti-smoking commercials). By using these six principles of stickiness, you can craft your ideas to have greater impact.
11:30 am • 12 Values Shaping Technology’s Future
12 Values Shaping Technology’s Future 18ABCD 2007-03-13T11:30:00-05002007-03-13T12:30:00-0500 What consumers value�what they want and need from new products and services�drives and shapes the development of technology. But what are the most important consumer values that will direct technology development over the next decade? Panel will identify and discuss such values as protection, personalization, appropriateness, efficiency, and sustainability; examine the drivers behind the rise of these technology values; and explore what this might mean for future innovation in technology products and services.
Scott Smith Futurist/Dir Research Applications, Social Technologies
Rachel Matney Guest Insight Group Mgr, Target
Andrea Shortell MTV
Timo Veikkola Sr futures Specialist, Nokia
[ back ]
Rachel Matney Guest Insight Group Mgr, Target
Andrea Shortell MTV
Timo Veikkola Sr futures Specialist, Nokia
[ back ]
2:00 pm • Net Politics: The Internet Can Make You President
Net Politics: The Internet Can Make You President 19AB 2007-03-13T14:00:00-05002007-03-13T15:00:00-0500 This panel will consist of Internet directors of ‘08 Presidential Primary campaigns. The session will focus on what kinds of strategies, tools, technologies and trends campaign are using to get out their message, raise money, organize ground troops and Iowa and New Hampshire, and get out the vote across the country on Super Tuesday.
Zack Exley Sr Strategist, OMP
Kevin Thurman Tom Vilsack for President
Aaron Myers oneamericacommittee.com
Patrick Ruffini Ruffini Strategies
[ back ]
Kevin Thurman Tom Vilsack for President
Aaron Myers oneamericacommittee.com
Patrick Ruffini Ruffini Strategies
[ back ]
2:00 pm • Will Wright Keynote Speech
Will Wright Keynote Speech Hilton / Grand Ballroom 2007-03-13T14:00:00-05002007-03-13T15:00:00-0500 Some insiders believe that SPORE may be the most ambitious most highly anticipated computer game in history. USA Today calls it “gaming’s giant leap.” The New Yorker says it explores the “limitless possibility of life itself.’ And the New York Times, suggests that SPORE ‘deserves to be seen as a work of art.’ Drawing on inspirations that range from the SETI project to the Eames movie, The Powers of Ten, SPORE takes gaming to an unprecedented scope and scale to the concept of life itself. You begin as a microscopic cell struggling to survive in the primordial soup. If you can evolve, growing and gaining intelligence, you can travel a vast galaxy deciding the fate of entire planets. Join us as Will Wright, the visionary game designer behind SPORE and arguably the most celebrated game designer of our time will discuss his plans to bring to life vast beauty and possibility offered by our universe, and create a game that encourages every player to consider his or her place in the galaxy. He will also address the challenges of developing a narrative in non-linear and linear mediums, and explore his inspirations for the game. This session should not be missed.
3:30 pm • How to Make Search Engine Optimization (SEO) and Usability Work Together
How to Make Search Engine Optimization (SEO) and Usability Work Together 19AB 2007-03-13T15:30:00-05002007-03-13T15:55:00-0500 Websites need to attract traffic and enable users to complete tasks easily. Creating a site with search engine optimization (SEO) and usability in mind is challenging, as the rules for achieving these goals seem to conflict. This presentation/panel will discuss ways to optimize your site content for search engines while making it useful, usable and appealing for your users.
3:30 pm • Instructional Online Video – The Next Big Thing
Instructional Online Video – The Next Big Thing 10AB 2007-03-13T15:30:00-05002007-03-13T15:55:00-0500 Online video isn’t all about goofy homemade footage. As online video matures, it’s become a powerful vehicle for instructional content�from Photoshop training, to do-it-yourself projects, to product demos. Come explore how it’s done and how you can cash in on the growing popularity of instructional video online. What’s the best model for distributing your instructional videos? How can you monetize your instructional videos? How important are production values? A couple of leading producers of instructional video take you behind the scenes for the inside scoop.
3:30 pm • The Technologist Agenda: Political Activism for Geeks
The Technologist Agenda: Political Activism for Geeks 9AB 2007-03-13T15:30:00-05002007-03-13T15:55:00-0500 The ongoing fight over network neutrality showcased the rising political interest and might of tech-minded folk. But neutrality was just the beginning. From free culture to muni-connectivity, from BitTorrent to the wireless spectrum, we’ll hash over the issues held dear by technologists. And we’ll figure out how the community can problem-solve its way into political service.
3:30 pm • Worldchanging 2.0
Worldchanging 2.0 18ABCD 2007-03-13T15:30:00-05002007-03-13T16:30:00-0500 The editor of one of the Internet’s most popular green destinations discusses several common-sense geek solutions for a more sustainable future.
4:05 pm • Can Social Networking Build Your Brand?
Can Social Networking Build Your Brand? 8ABC 2007-03-13T16:05:00-05002007-03-13T16:30:00-0500 The popularity of web applications with a social context has exploded in the last year. This session will look at how social interaction can be applied to a brands online presence to generate a deeper connection with the customer. We will discuss what can be learned from these interactions, how market research can be conducted, and how a brand can enter the conversation without turning its audience off.
4:05 pm • Five Tips to Make Your Lame Podcast Listenable
Five Tips to Make Your Lame Podcast Listenable 9AB 2007-03-13T16:05:00-05002007-03-13T16:30:00-0500 Learn the secret ingredients of a successful podcast, and how to upgrade your production values without spending a ton of money.
5:00 pm • Bruce Sterling’s SXSW Rant
Bruce Sterling’s SXSW Rant 18ABCD 2007-03-13T17:00:00-05002007-03-13T18:00:00-0500 Close your SXSW Interactive panel experience with the traditional Tuesday-afternoon talk from the outspoken author and leader of the Veridian Design Movement.
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1 Comment to 'Travelin’'
October 18, 2007
[...] http://www.citybestworld.org wrote an interesting post today on Travelin’Here’s a quick excerptA small group of grizzled veterans reflects on a … World Domination Via Collaboration 10AB 2007-03 … step that ultimately hurts their [...]
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