Comments on: Sweet, green apple http://blog.brian-fitzgerald.net/?p=201 The Harumphs and hallelujas of an eco-geek Thu, 09 Sep 2010 13:55:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Trackback - Cheap Internation Call >> How to make cheap international call http://blog.brian-fitzgerald.net/?p=201&cpage=1#comment-65974 Trackback - Cheap Internation Call >> How to make cheap international call Thu, 19 Nov 2009 21:59:03 +0000 http://blog.brian-fitzgerald.net/?p=201#comment-65974 ,..] blog.brian-fitzgerald.net is other interesting source of tips on this topic,..] ,..] blog.brian-fitzgerald.net is other interesting source of tips on this topic,..]

]]> By: Hindu Blog http://blog.brian-fitzgerald.net/?p=201&cpage=1#comment-18716 Hindu Blog Wed, 09 May 2007 00:25:19 +0000 http://blog.brian-fitzgerald.net/?p=201#comment-18716 Congratulations, Brian :) Your efforts have paid off - you should know greenpeace's efforts are appreciated - except when you guys get violent, that is :) Congratulations, Brian :)
Your efforts have paid off – you should know greenpeace’s efforts are appreciated – except when you guys get violent, that is :)

]]> By: Kevin Jardine http://blog.brian-fitzgerald.net/?p=201&cpage=1#comment-18618 Kevin Jardine Tue, 08 May 2007 17:18:50 +0000 http://blog.brian-fitzgerald.net/?p=201#comment-18618 Congratulations Brian - surely the fantabulous Greenmyapple site (culminating with a Webby!) had something to do with this wonderful victory. Great work from you and your team. Congratulations Brian – surely the fantabulous Greenmyapple site (culminating with a Webby!) had something to do with this wonderful victory.

Great work from you and your team.

]]> By: Podnosh Blog : High Fibre Podcasting » Archive » Greenmyapple bears fruit. http://blog.brian-fitzgerald.net/?p=201&cpage=1#comment-18400 Podnosh Blog : High Fibre Podcasting » Archive » Greenmyapple bears fruit. Thu, 03 May 2007 12:59:13 +0000 http://blog.brian-fitzgerald.net/?p=201#comment-18400 [...] What is interesting about this is also how it demonstrates lessons for combining online campaigning with face to face work. Greenmyapple harnessed the passion and creativity of apple customers to add pressure whilst also talking directly to the company. And they made the campaign personal both online and offline, (adding pressure to a particularly pertinent member of the Apple Board, Al Gore). Again the response was personal, directly from the man at the top. As campaign insider Brian Fitzgerald puts it There aren’t many campaigns where the CEO of your target steps out and responds directly to your demands….This has been a tremendous confirmation of the power of consumer campaigning. Reaction has been good for Apple, Macnn may have blunty said Apple Surrendered but approves of what’s happening, ecorazzi has it as one small step but a good one. But there has been grumbling about Greenpeace. Over at Ecogeek some comments suggest this is more to do with Apple’s competitors going green than the campaign while Slashdot grumpily dismissed the quality of the Greenpeace campaign (and got a link from me for doing so!). Well I’m impressed, and echo Green Business which writes realistically about the efforts companies will make to protect their brand by aligning with public opinion. And if you check the tags below you’ll see just how many individual and business brands were at stake in this eco-argument. Good campaigning is about sensing these pressures and then applying your own – it’s also about being realistic and gracious in (half) “victory”. Congratulations Greenpeace. [...] [...] What is interesting about this is also how it demonstrates lessons for combining online campaigning with face to face work. Greenmyapple harnessed the passion and creativity of apple customers to add pressure whilst also talking directly to the company. And they made the campaign personal both online and offline, (adding pressure to a particularly pertinent member of the Apple Board, Al Gore). Again the response was personal, directly from the man at the top. As campaign insider Brian Fitzgerald puts it There aren’t many campaigns where the CEO of your target steps out and responds directly to your demands….This has been a tremendous confirmation of the power of consumer campaigning. Reaction has been good for Apple, Macnn may have blunty said Apple Surrendered but approves of what’s happening, ecorazzi has it as one small step but a good one. But there has been grumbling about Greenpeace. Over at Ecogeek some comments suggest this is more to do with Apple’s competitors going green than the campaign while Slashdot grumpily dismissed the quality of the Greenpeace campaign (and got a link from me for doing so!). Well I’m impressed, and echo Green Business which writes realistically about the efforts companies will make to protect their brand by aligning with public opinion. And if you check the tags below you’ll see just how many individual and business brands were at stake in this eco-argument. Good campaigning is about sensing these pressures and then applying your own – it’s also about being realistic and gracious in (half) “victory”. Congratulations Greenpeace. [...]

]]> By: Jen http://blog.brian-fitzgerald.net/?p=201&cpage=1#comment-18391 Jen Thu, 03 May 2007 09:30:18 +0000 http://blog.brian-fitzgerald.net/?p=201#comment-18391 Woo hoo!!! Woo hoo!!!

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