Why is Apple fueling a 21st century data cloud with a 19th century energy source? If the internet were a country, it would be the 5th largest energy consumer on the planet. At the moment, way too much of its infrastructure is run on coal. As data centres get bigger and bigger, they’re either going to put the wind in the sails of more coal use, or choose renewable energy, and make coal expansion fight the headwind.
Cupertino has tried to turn this into a math question to determine whether they’re better or worse than Microsoft, Amazon, and the other big data centre players. Personally, I don’t think they really want to be comparing themselves to that lot. I expect better of Apple. I expect the company that makes insanely great products that I love to do as they say and “Think Different.” I expect a company that pays attention to how a circuit board looks or how a package opens to pay attention to the fuel source that runs their data.
Agree? Sign my petition here.