I use Photoshop Elements to catalogue, arrange, and manage my digital library of 20,000 snapshots of my children around xmas trees and in birthday hats.
For the most part, it’s love-it and hate-it software. It does some things astoundingly great — its tagging and advanced cataloguing functions are ace, and it’s better than a massive album made of molecules for browsing, zooming, editing, and arranging.
But until you disable it, the damn programme throws popups at you for more things you can buy, more services you can purchase, more ways you can enjoy your photos pay money to Adobe. it uses *Outlook* for it’s mail client, for Pete’s sake. Which Elements peppers with ads for its product in every email you send with it. Either that, or an Adobe proprietary system that I am so certain sucks I haven’t even looked at it. No gmail? Guys…
When PC World wrote of the new version 7.0 that “Adobe obviously pays attention to what’s hot these days. And online photo sharing is more popular than ever, with sites like Flickr and Facebook and programs like Apple iPhoto keeping people connected through photos, blogs, and blurbs.” I thought, hot damn! Flickr integration with Elements!!!! But nooooooooooo. Adobe has simply launched their own proprietary sharing service.
Here’s why this is clueless, and disappointing. The only thing that binds people together on such a service is that they paid their money, they bought a product. That doesn’t make a community.
People are on Flickr because the love Flickr, not because they bought a product and Flickr came with it. If Adobe were smart, they’d build a Flickr interface into Elements and let people love Elements because it loves Flickr. I’m not going to love Adobe’s online sharing site, because I feel no afinity to the Adobe brand.
When I had trouble with my migration, I tried the Adobe knowledge base. It was OK. But the real find that Google led me to was ElementsVillage — a vbulletin-based community forum of users. And there were real human beings, with the same issues I had with the software, and who were posting outstanding faqs, chock full of solutions correcting the help files on Adobe’s site. Now THAT’s a community: people bonded together to help one another figure out how to manage their issues with the software and how to use it better, outside the official auspicies of the brand. I actually trusted it more, because it was not written in a corporate voice, it slagged Adobe off for sloppy stuff when they were sloppy, and it praised the good aspects of the programme in sentences that I could believe because they didn’t look like sound bites from a PR brochure.
I may be a consumer, but if your brand makes me feel like that’s my only relationship to you, I’m going to bolt. I do not exist to advertise your product to my friends, to sit looking at your ads, or remain within the confines of your corporate boundaries. I do not exist merely to provide further monetary streams.
I like your software. I use it. I don’t want to be used by it.
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