Monthly Archives: November 2006

Maples: Poem by Donald Hall

Just look at this.

Maples

When I visited as a boy, too young for chores,
a pair of maples flared before the farmhouse.
My grandfather made me a swing, dangling
rope from stout branches. I hurtled
between them high as I could, pumping
out half the day while my mind daydreamed
the joy of no school, no camp, no blocks
of other children fighting childhood’s wars.
With the old people I listened to radio news
of Japanese in Nanking, Madrid on fire,
Hitler’s brownshirts heiling. The hurricane
of 1938 ripped down the biggest maple.
Then I was twelve and could work the fields.

When I moved back to the house in middle age,
I was no farmer.  I was writer and grandfather,
then widower. The solitary maple took the sky,
hurling its orange fire in the late-August air.

Sixty years after the swing, a lofty half-dead tree
drops branches on the grass. I call tree people
to tear out dead limbs for next year’s sake,
fearing the wind and ice storms of winter,
dreading broken trees, and bones, and cities.

By Donald Hall in a recent New Yorker, this is one of the best things I’ve read, period, in many a moon.

I love how it turns, on its last two words, from something deeply personal into something that speaks to the commons and to our time — to this time, and to what he, we, fear may be coming.

Look closely: it’s about many things impending — the impending fall of a maple, impending adulthood, impending war, with the impending death of the narrator at the fore.  But did you catch the impending fall of the twin towers?    Am I reading too much into this? I can’t read it and NOT see the twin towers in those twin maples, their “fire” and their fall. And brilliantly, it’s coy: it’s not the “September air” into which the lone maple hurls its “orange fire,” it’s the “late August” air, the time before rather than the event itself. And look — that’s symetrical. Just as the first maple fell in 1938, not 1939: foreshadowing rather than coinciding with WWII. Impending.

Until you reach the end of the poem, it appears that the foreshadowed event he fears is the boundary he now faces in his personal life — just as his 12 year old self faced the boundary of adulthood when the first maple fell, he’s facing his own death as he tries to keep the second standing.  But if WWII descended following the fall of the first, what conflagration looms for a world of “broken cities” when the second falls?

I’ve read Donald Hall since college. I have his autograph on a rejection slip on which he wrote a kind “not these,” and heard him read once at Georgetown.  I thought of him back then as a great anthologist, but a lesser practitioner than my touchstones: Robert Bly, James Wright, Anthony Hecht.  He’s matured into an authentic American voice. This is one of his finest, and now one of my touchstones.

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iBuzz at Green My Apple

Ian Wilker of roots.lab did a fantabulous review of the Green My Apple site. I was especially chuffed by this:

The iBuzz section of the site features Technorati keyword search for “greenmyapple” tag, and del.icio.us search for same — why don’t more sites do this?

This was such a last minute addition to the site, but it’s one of the touches I added to Tom’s Magnum Opus that I’m most proud of, and one of the things that keeps me (and, judging from the stats, more than a few others!) going back.

As Ian notes, we really didn’t integrate any of the flash Web 2.0 stuff that’s out there, and I was worried that we’d created a site dedicated to creating a buzz, but didn’t have a way to reflect that buzz except through the number of emails sent to Steve Jobs and, with great effort, by displaying the User Generated Content. For a flat html site like this, a tag RSS was just the ticket.

Here’s how you build one.techno.jpg

1. Grab an RSS feed you want to display. Keep in mind that any technorati search — on keyword, tag, whatever, can be rendered as an RSS feed. It’s not obvious, but the “subscribe” link to the right of the Technorati search results is search-result specific. It’ll feed any subsequent hits to your query.

2. Take that feed over to Feed2JS.org or one of the many mirrors of this service. (Pick one physically close to your server to reduce load time). Feed2JS creates a snippet of Javascript which can display the content of an RSS feed on any webpage with a huge amount of flexibility. Looks good straight out of the box, but you can use CSS to style it any way you like. Here’s a few examples of feeds we run on the Greenpeace.org site:

feeds.gif

Grab the Javascript which Feed2JS generates for you, and drop it into your page. Hey presto! Live buzz!

Now we’ve tried in the past to get users to tag blogs and entries around particular campaigns, most recently with the “McAmazon” tag around our campaign against McDonalds for their role in cutting down rainforests to plant soy to feed chickens that become McNuggets. The campaign was one sweet victory, with McDonald’s actually taking a proactive role in delivering an industry-wide moratorium on new soy plantations that was actually beyond what we’d asked for. But the “encourage users to tag” efforts really weren’t all that effective. Tagging is either a fringe skill among über-geeks, or it’s simply not in the toolkit of most of our audience at www.greenpeace.org. We had tremendous participation in the campaign, and lots of mentions in the blogosphere, but at last count, Technorati reported only 53 results for sites actually tagged “McAmazon” in all languages with any authority, despite our putting an invitation to tag on every piece of web communication we put out there. Just not good enough.

The real difference in what we cooked up for Green My Apple was the del.icio.us RSS feed for our tag. Now THAT allowed me and Tom and the entire community involved in the campaign to tag where no one had tagged before, and provide a multiplier effect on existing content. If somebody wrote a great blog but failed to tag it, we’d just tag the del.icio.us bookmark: badda bing, badda boom, done. And here’s irony: even the roots.lab article, which clearly gets tagging and is lavish in its praise for this aspect of the campaign, neglected to tag their review greenmyapple! So it happens to the best! (It’s ok, Ian, Tom and I both tagged you via del.icio.us).

For del.icio.us, it’s the same deal as above, just grab the RSS for a specific tag search. To keep things interesting, they put THEIR search-specific feed down at the bottom of the page:

By bookmarking stuff we liked with del.ico.us and adding the tag greenmyapple, we were able to create a handy record of campaign references, a lively immediate-update set of links to stuff all over the webscape, and we could even throw editorial comments up in the links thatFlickr badge
appeared on the iBuzz page.

For Flickr, you need to go to their “Tools Page” (which I can never find without poking around for ages) and find the “Flickr Badge” tool. There’s some configuration possibilities when you construct your badge, which can display photos from a set or group. But you can also style div tags to get a more customized look.

And that’s pretty much it. Given the prevalence of RSS feeds out there today, there’s gotta be a thousand other applications for this kind of stuff. Monitoring comments by a particular PR Agent assigned to an industry? Easy — Google News also delivers RSS feeds of news searchs. Monitoring Comments at multiple blogs? Can do. Feed2JS can be slow if you’ve got more than one feed on a page (I’ve got a monster page of feeds I watch here, but I load it up in a background tab with my morning cup of coffee and let it do its stuff.)

Post a link up here if this has been helpful and if you use any of these techniques. I love getting mail, but what gives me a real warm fuzzy feeling is seeing other digital activists pick up stuff like this and run.

–b

P.S. UPDATE: Green My Apple is a finalist in the SXSW awards!  Give us your vote!

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How many olives to make a bottle of oil?

You gain a new appreciation of the olive oil you slather on your salad or cook your vegetables in when you know that every litre is made up of 1,375 olives that took 47 minutes to pick.

How many olives to make a litre of olive oil?

In the US and Canada, the more common bottle size is 750 ml or 25.4 Fluid Ounces. That’d be 1031 olives, 35 minutes to pick.



Electric olive rakeOn Saturday I got to pick olives once again. Years ago, I lived on an  organic olive farm in Umbria run by the then-retired chairman of Greenpeace, David McTaggart. Every year around harvest time, we’d start making the calls to folks who might like to volunteer to spend some time in the Italian sunlight (provided it didn’t snow) enjoy some good honest labor (from sunrise to sunset) and take advantage one of the few excuses you get as an adult to climb around in trees. We generally had plenty of takers for what was supposed to be a paid job, but which plenty of folks were willing to do in exchange for food and hospitality.

We didn’t mention that it could be miserable — if the weather was wet or you wounded your hands even slightly, or the ground turned to mush that sucked at your boots — or that you worked whatever the weather and the work was bone-achingly, muscle-pullingly, RSI-inducingly hard.

But when I see these folks today, what we tend to remember most is the good stuff. The incomparable light falling across the hills where Hannibal marched his army toward Lake Trasimeno, shimmering far below us in the distance, the taste of good coarse bread and Montepulciano wine, the sound of the wind and, here and there, the scent of truffles where a boar has pawed up a gourmet meal at the base of an oak tree.

So when I found myself in Rome for a meeting in the midst of the picking season with a Sunday to spare, I gladly volunteered to help pick at the old farm, which has passed into the hands of Domitilla Senni. The weather was stunning, the company good, and I really needed the kind of zen space that manual labour can get you into.

There was a new-fangled invention come to the farm. Now back in my day, we disdained even so much as the plastic rakes that were common among the seasonal pickers that came through, preferring the 100% organic-by-hand method and only allowing for the occassional glove when there was actual snow on the branches.

The talk of tree-shaking machines was always disdainful: something only no self-respecting olive farmer would do to a perfectly good olive tree.

But I wonder what my old boss, David McTaggart, would have made of the Electric Rake that we were using on Saturday.

Let’s start with the negatives. First strike against: it’s electric. They say it’ll go an entire day on a single charge, but still: it’s electric. It’s noisy. It contributes to climate change. Second strike: it ain’t organic. Among the millenia-old methods of picking olives, of which there are a few, a rotating set of plastic fingers on a carbon-fibre stick is not one of them.

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Olive picking in Italy

Olive farm, PacianoI´m on a train from Rome to Paciano, and my mission today is simple. I´m going to pick some olives.

Today’s journey is a tiny fractal image of a larger one I took from 1989–1995.

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Somebody slow this ride down…

Cybercentre

Man, there are weeks that just don’t quit, and end up as months.

We’ve been on a rocket roller coaster ride over at the Greenpeace web team’s secret mountain laboratory.

First there was Iceland’s decision to return to whaling, which required emergency surgery on our old pledge site, which was calling Zope functions that were more like Nope functions.

We got an alternate counter working in our new e-activism application. We added 20,000 new pledges to visit Iceland in the space of days. We sent out our supporter e-zine. And CRASH, down came the server as a tidal wave of folks tried to take action, and the new counter software failed. (This was partially due to fixing our mass mailing software: mailings that used to take a day to dribble out 200,000 pieces of mail can now go out in the space of an hour. That’s a lot of strain on our Geriatric Servers.)

As anybody in the web biz can attest, a server crashing due to excess load is the worst kind of good news/bad news combo you can have. “Too many users” intones the software error message. “THERE’s NO SUCH THING AS TOO MANY USERS” screams the appoplectic Chief Web Editor, with much tearing of hear and rending of tie-dye.

At the same time, our Green my Apple team was getting kicked out of MacWorld for the heresy of asking for higher environmental standards from the coolest company on Earth. Add more traffic and more strain, as the software writing letters to Steve Jobs is the same software running the pledge now.
On top of THAT, we launched “Son of Cybercentre” — the return of the Greenpeace forum, Louder than Words, where that wiley bunch of online activists who’ve been making life difficult for eco-lax governments and corporate evil doers around the world for years can kick back on the couch and discuss plans for world domination.

We were all pretty aghast at HQ when we realised that the house-cleaning we started when the old cybercentre started crashing had turned into a year-long remodelling. We basically had to tear the place down and start from scratch.

But how times have changed. When Radagast first built the Greenpeace Cyberactivist Centre, online forums were a relatively new thing. He grabbed code from Slashdot (Squishdot) and modified the hell out of it to make it do what we wanted. Which it did, admirably, for many years. Until it fell over. See “Too many users” above.

Today, just about every feature we’d want from an online forum can be had out of the box for the princely sum of about a hundred bucks. Martin and Eoin evaluated a stack of options, and went with Vbulletin, and I’m pleased as punch with it. Highly configurable, lots of bells and whistles.

But of course, software doth not a forum make. It’s great to see some of the old voices like Echo, Lamna Nasus, Listenin, Tomakint and Bermewjan back in action.

Heck, I’m even happy to see the Icelandic trolls!

There’s been a big piece of our work missing for the last 12 months: the voice of the audience. Good to have it back.

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