Ahhhhh. Every now and then you just have to take a moment and give thanks for the stupidity of your adversary.
Chevrolet is introducing a brand new, gas-guzzling Tahoe SUV which gets “an amazing 20 mpg.” Yep, in an era in which other cars are making more than twice that figure, Antarctica is melting and the Greenland Ice Sheet is about to fall into the sea, that’s amazing alright. What’s MORE amazing is they’ve created an advertising contest in which anyone can make your own tv ad. What? They just never considered that they’d be set upon by a howling pack of outraged eco-hacktivists bent on culture jamming their little power-truck lovefest? Golly! That wasn’t very smart! Let’s all toddle over to Chevy’s House and put some tiretracks in their fun. We’re calling it the HeavyontheChevy campaign.
- Heavy on the Chevy #1
- Heavy on the Chevy #2
- Heavy on the Chevy #3
- Heavy on the Chevy #4
- Heavy on the Chevy #5
- Heavy on the Chevy #6
UPDATE, April 23:
Here’s the email we all just got from Chevy, asking us to join them in the Boardroom. Ha ha. Wouldn’t we have a thing or two to say THERE? (having made the most “refined” ad we could.…excuse me, must go puke now…)
Add Chevrolet@email.chevrolet.bfi0.com to your address book to
make sure you continue to receive Chevy email.
Come To The Boardroom.
You put in the effort. You made the most capable, most
responsible, and most refined commercial you could for the
During the course of your creativity, we hope you learned a few
things about this all new SUV from Chevrolet.®
- The Vortec 5300 V8 engine with Active Fuel Management™
technology helps Tahoe deliver best-in-class fuel economy.*
– 2007 Tahoe has earned the highest possible rating for frontal
impact crash tests — five stars.**
– The Vortec™ 5300 V8 engine features Active Fuel
Management™ technology that allows it to shift seamlessly
between eight cylinders and four, then back again.
Now it’s time to see how your work stacks up.
Join us online in the Chevy Boardroom on April 27 at 8:00 p.m.,
EST, as the judges discuss the entries, reveal the top five
commercials, and announce the winner.
In the meantime, learn more about the all new 2007 Tahoe at
You can also request a quote from your local Chevy dealer or at http://email.chevrolet.bfi0.com/W3RT03350A086247D783432B157E80
Or sign up to receive email updates on great offers and
promotions from Chevrolet at
Thanks for participating and good luck.
Chevrolet General Manager
*Based on 2006 GM Large Utility segment and latest available
competitive information. 2WD with 5300 V8 engine EPA est. MPG 16
city, 22 highway on gasoline. EPA est. MPG 12 city, 16 highway on
available E85. Excludes other GM vehicles.
**Five-star rating is for both the driver and front passenger in
the frontal crash test. Government star ratings are part of the
National Highway Traffic Safety Administration’s (NHTSA’s) New
Car Assessment Program (www.safercar.gov).
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